TAG Heuer can't keep up with demand for its Connected Android Wear smartwatch, will increase production

TAG Heuer can't keep up with demand for its Connected Android Wear smartwatch, will increase production
Announced and launched in November as "the first luxury watch powered by Android Wear" (these are Google's words), the TAG Heuer Connected is also one of the most expensive smartwatches out there, as it costs $1,500. But the device's high price doesn't seem to be stopping customers from buying it.

According to Bloomberg, retailers and subsidiaries around the world have requested about 100,000 TAG Heuer Connected units. This has prompted TAG Heuer to increase production from 1,200 to 2,000 units per week. At the moment, the company can't keep up with demand, so it's suspending online sales until next year, thus giving priority to physical retail stores.

Powered by a dual-core Intel processor clocked at 1.6 GHz, the TAG Heuer Connected is made out of titanium, it's water-resistant, and resembles a classic TAG Heuer Carrera watch. Its features include a 1.5-inch circular sapphire crystal touchscreen display with 360 x 360 pixels, 1 GB of RAM, 4 GB of internal memory, Bluetooth, Wi-Fi, and a 410 mAh battery.

After seeing how successful its first smartwatch is, TAG Heuer CEO Jean-Claude Biver said that the company plans to develop an entire collection of smartwatches - different models, different materials, and so on. The new collection should be released in late 2016, or early 2017.


source: Bloomberg

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32 Comments

1. maherk

Posts: 7014; Member since: Feb 10, 2012

And I was waiting for it's price to drop to get one, I guess it won't happen anytime soon :/

27. Wolf_Blitza

Posts: 64; Member since: May 30, 2014

I'm actually shocked by its demand. I just found out Tag's been around for over 1.5 centuries. Yes, centuries. I honestly thought they were gonna go out-of-business by charging $1500 for a smartwatch.

28. JunitoNH

Posts: 1946; Member since: Feb 15, 2012

Save a little more and buy a Carrera, better than this pretender. You can get the real time.....for $2,200 if you shop around.

29. sgodsell

Posts: 7588; Member since: Mar 16, 2013

Tag themselves when you purchase this Smartwatch, they are offering an upgrade option if users want to get a classic watch later down the road at a discount. So why wouldn't you want to get or even try a Smartwatch in the first place.

30. mistercarter

Posts: 360; Member since: Sep 01, 2011

cuz any smartwatch with Android wear is worth $100 not $1500

31. Feanor

Posts: 1420; Member since: Jun 20, 2012

It's always a premium to pay for premium brands. And as it has already been mentioned, you can upgrade to a mechanical one. It's like a downpayment for a mechanical watch into years, where is the problem?

33. Techist

Posts: 311; Member since: Jan 27, 2015

Yeah, right, 'cause you've been in the business a long time and you know these things better than Tag Heuer. /s Smart people will take their word on the matter over yours any day, any time. And it's happening, which is creating the demand this article is all about.

36. VZWuser76

Posts: 4974; Member since: Mar 04, 2010

Any smartwatch period isn't worth $1500. If you think that the $10k+ Apple watch is worth that money...

2. HumbleJ06

Posts: 101; Member since: Aug 10, 2015

I guess it wasn't a bad idea to make a Tag Heuer Android Wear watch. But that is too expensive a watch to have a new model with better performance come out the following year!

21. engineer-1701d unregistered

I think the only reason it appeals to anybody other than the fact that it has the titanium and it has an a on it is the fact that you can trade it in and get the real one for half price since you've already spent half the price on this one so its not a bad deal then they can resell the one you trade it in at a lower cost to someone that wants to buy a cheap used tag

43. j2001m

Posts: 3061; Member since: Apr 28, 2014

Yes it's a very good deal for customer who are looking to buy a tag watch, this is because they all cost $3000 in this type of watch look, so you get to try out a smart watch and can upgrade to a real watch or upgrade to the next smart watch, down to you what you like to do next

3. nctx77

Posts: 2540; Member since: Sep 03, 2013

Lol! And you have Robots thinking the Apple Watch stainless is insanely expensive. My advice to you is stick to pure tech. You know nothing about the fashion and jewelry industry. Don't even start with Tag know how to make a watch crap. TAG sales of design, name and the watch movement. Their smartwatch doesn't have a movement, so they are going off of name and design. Apple has that in the bag!

7. HumbleJ06

Posts: 101; Member since: Aug 10, 2015

Please proof next time so we can all understand what you are trying to say.

14. amats69

Posts: 1527; Member since: Nov 12, 2012

Wait......what?u drunk?

19. VZWuser76

Posts: 4974; Member since: Mar 04, 2010

For one thing, Tag's watch is made out of Titanium, not Stainless Steel. And it is still much less than their Apple Edition Gold watch, which it most cost around $2000 to produce if they actually used solid gold for the casing, yet they're charging $10k to start. How do you justify their $8k markup. And you have the audacity to call others robots?

22. engineer-1701d unregistered

Nctx77 Haaaàaaaaaaa haaaààaaa haaaaaaa ha o god how stupid are you you're not a leader in design or anything your movement simply because you have sheep following you your heard design is from tagged because they using expensive materials stainless steel is not expensive materials titanium is don't presume to be in the high elites thinking you know something when you know nothing

4. fyahking

Posts: 1146; Member since: Jan 28, 2015

Now, that's real "luxury.".

5. Tziggy14

Posts: 626; Member since: Sep 02, 2014

I'm honestly shocked by this. What demand is there for a $1500 smartwatch.

6. HumbleJ06

Posts: 101; Member since: Aug 10, 2015

Never mind what I said earlier, read on a different site if you buy a Tag Heuer Android watch "Tag is offering a trade-in program for buyers of the Connected, where they can trade the watch in after a couple years (plus put down another $1,500) for a mechanical version of it." So it really isn't that bad a deal if you are willing to pay that much for one.

44. j2001m

Posts: 3061; Member since: Apr 28, 2014

You also need note that watches made of the parts offered in the smart watch cost like $3000 to start with so it is a good deal

8. Taters

Posts: 6474; Member since: Jan 28, 2013

The people that want it are probably super rich people that have never seen a smart watch before. They probably think the android wear part of it is like super advanced and expensive and not watch. A mechanical movement is much more expensive to build but if you were to just look at it, I can see how people might think a computer on your wrist is more difficult and expensive to design if I never witnessed a $99 Moto 360 before.

23. engineer-1701d unregistered

I honestly believe the rich people out there are seen this is a chance to forewarn get her tag weather be a SmartWatch are mechanical watch because if they never had a SmartWatch and they are interested in it and want to see how it works you can't lose because you getting the Smart Watch now you trade it in you pay the difference you get the real one that you were going to pay for any way this is kind of like a trial and if you that rich to where you spending that much money for a walk I don't think $1,500 really matters considering my boss spend $1,500 at dinner for me my coworkers and that's 8 people

9. Subie

Posts: 2425; Member since: Aug 01, 2015

TAG Heuer making money with Android!™ Aye Bobby.

15. amats69

Posts: 1527; Member since: Nov 12, 2012

PA, a review of this watch is much appreciated..hope u have it soon...thanks

17. Hexa-core

Posts: 2131; Member since: Aug 11, 2015

Wonder if PA will want to spend useless $1.5k for this stuff which does nothing special.

24. engineer-1701d unregistered

How is a useless that does nothing special when clearly you are an Apple fan in Apple has taken everything and stolen everything and copied everything and they literally copied every part of Android where in order to have that I watch OS and it still fails and people hate it but then again I didn't realize your name is Mexican so I'm going off a limb here to say that you are probably somewhere living in Bangkok or some other kind of Asian place making $0.20 a day

39. Hexa-core

Posts: 2131; Member since: Aug 11, 2015

You sound roughly retarded! 1. My profile name is written in pure English 2. I do not live in Asia In fact, there's no point responding to your BS.

18. pendragon0202

Posts: 164; Member since: Feb 23, 2015

I think after this success, Rolex and IWC will soon release their versions of smart watch.

26. Taters

Posts: 6474; Member since: Jan 28, 2013

I don't think Rolex is touching this for a long time. They need to tread carefully like Apple. Everything depends on caution and care of their brand image. Just like how Apple couldn't do big screens until they were absolutely sure society was ready, neither will Rolex go the smart watch route. They have the Tudor brand to gamble on with smart watches, they won't go near that s**t with the Rolex brand. They are too cautious with that brand. IWC I don't know.

45. DRS1977

Posts: 679; Member since: May 27, 2015

Apple did big screens because they always copy what Samsung does. Any other stupid comments you have to make?

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