TAG Heuer can't keep up with demand for its Connected Android Wear smartwatch, will increase production

Announced and launched in November as "the first luxury watch powered by Android Wear" (these are Google's words), the TAG Heuer Connected is also one of the most expensive smartwatches out there, as it costs $1,500. But the device's high price doesn't seem to be stopping customers from buying it.

According to Bloomberg, retailers and subsidiaries around the world have requested about 100,000 TAG Heuer Connected units. This has prompted TAG Heuer to increase production from 1,200 to 2,000 units per week. At the moment, the company can't keep up with demand, so it's suspending online sales until next year, thus giving priority to physical retail stores.

Powered by a dual-core Intel processor clocked at 1.6 GHz, the TAG Heuer Connected is made out of titanium, it's water-resistant, and resembles a classic TAG Heuer Carrera watch. Its features include a 1.5-inch circular sapphire crystal touchscreen display with 360 x 360 pixels, 1 GB of RAM, 4 GB of internal memory, Bluetooth, Wi-Fi, and a 410 mAh battery.

After seeing how successful its first smartwatch is, TAG Heuer CEO Jean-Claude Biver said that the company plans to develop an entire collection of smartwatches - different models, different materials, and so on. The new collection should be released in late 2016, or early 2017.


source: Bloomberg