T-Mobile pulls all BlackBerry handsets from its stores

T-Mobile pulls all BlackBerry handsets from its stores
As if things aren't bad enough for BlackBerry, T-Mobile has decided to pull all BlackBerry stock from its stores. According to the mobile operator's David Carey, executive vice president for corporate services, lack of demand for BlackBerry handsets meant that "keeping stock in the retail distribution system was inefficient". Carey added that BlackBerry handsets are usually purchased by corporations and businesses that do not make smartphone buying decisions inside retail stores.

As a result, T-Mobile will display BlackBerry units at its stores and even have one of each model in each store in case consumers want to see the phone in action. But if a consumer wants to purchase a BlackBerry phone from the nation's fourth largest carrier, it will have to be delivered directly to the buyer.

On Friday, in announcing that it would write off nearly $1 billion in BlackBerry Z10 inventory, the manufacturer said that it would stop focusing on consumer sales and start focusing on the enterprise which is an area where BlackBerry has historically been strong.

source: Reuters

FEATURED VIDEO

33 Comments

1. Kishin

Posts: 706; Member since: May 30, 2013

How sad, BB is gone for sure now!!!

26. lsutigers

Posts: 832; Member since: Mar 08, 2009

What's going to happen to the new Z30 Sprint is supposed to be carrying. Is BB giving up on that last model too?

29. Damitel

Posts: 66; Member since: Apr 21, 2013

And from frying pan to fire, lack of a visionary is gradually dragging BB to its untimely death. I believe they can be great again.

2. Googler

Posts: 813; Member since: Jun 10, 2013

Wow, if the other 3 do the same, BB just got set back even further. Not ready to say RIP though, cheering for the underdog on this one.

4. Trismegistus

Posts: 32; Member since: Aug 21, 2013

I'd cheer for them if they were making quality products. I see zero reason to cheer for an underdog that clearly deserves their position.

7. Napalm_3nema

Posts: 2236; Member since: Jun 14, 2013

Have you used BB10? I, personally, think it is pretty good, but the hardware is all marginal.

9. PapaSmurf

Posts: 10457; Member since: May 14, 2012

BB10 is not bad at all and neither is the hardware supporting it...

12. Trismegistus

Posts: 32; Member since: Aug 21, 2013

But is it good for the price?

15. Mxyzptlk unregistered

It's certainly not bad, I agree. I just think it's too little too late. Rim should have released BB10 ages ago. The constant delays hurt them badly. Nokia made a huge comeback, so Rim could if they recognize their strategy.

19. PapaSmurf

Posts: 10457; Member since: May 14, 2012

This is probably the best comment you've posted all week. +100000

28. Droid_X_Doug

Posts: 5993; Member since: Dec 22, 2010

Nokia made a huge comeback courtesy of the lifeline that MS threw them. BB didn't have the MS lifeline, and so it is refocusing on corporate business.

3. mottykels

Posts: 387; Member since: May 15, 2013

Poor blackberry

5. J1919

Posts: 32; Member since: Aug 28, 2012

Hmm... maybe it's about time they hang it up. Just become a software company and get the BBM app out already. I was actually one of Android excited for it.

6. AfterShock

Posts: 4146; Member since: Nov 02, 2012

Returning stock simply said. I imagine others will follow suit shortly. Too bad, losing a player hurts us all.

8. Shatter

Posts: 2036; Member since: May 29, 2013

They should of made android phones.

10. PapaSmurf

Posts: 10457; Member since: May 14, 2012

No..........

18. Googler

Posts: 813; Member since: Jun 10, 2013

Agreed. But it would help if they could run Android apps higher than Gingerbread level.

11. papss unregistered

It's the answer to everyone's problems.. Let's just make it run android...

14. PapaSmurf

Posts: 10457; Member since: May 14, 2012

Right? As if that's the solution to BB and Nokia to mostly everyone on the site.

16. AfterShock

Posts: 4146; Member since: Nov 02, 2012

In my mind I can vision a BB made phone running android with a BB skin on top now. Just saying I can see it, not saying it'd been the answer.

23. Shatter

Posts: 2036; Member since: May 29, 2013

It would get better sales than any of their recent phones.

33. PapaSmurf

Posts: 10457; Member since: May 14, 2012

I'm starting to lose credibility from you. First you were completely wrong in the GPU article about the A7 vs. other GPUs, and now this... Go to rehab and get sober. The old Shatter was better.

13. cdwjustin

Posts: 28; Member since: Sep 18, 2013

still selling them on their online website or so it seems

17. Trismegistus

Posts: 32; Member since: Aug 21, 2013

They HAVE them on the website, but I doubt that they're SELLING them.

21. ocilfa

Posts: 334; Member since: Aug 03, 2012

How about you both read the article? They will still sell BlackBerry phones, but they aren't physically in T-Mobile stores. Instead, they are now only delivered to you.

22. Trismegistus

Posts: 32; Member since: Aug 21, 2013

Thank you, I read the article. The fact of the matter is that the new Blackberrys aren't selling, be it in store or online.

20. bugsbunny00

Posts: 2264; Member since: Jun 07, 2013

its just sad..hope for the best..bb.

24. xtroid2k

Posts: 601; Member since: Jan 11, 2010

I remember druling over a blackberry years ago, but now I'm just scratching my head thinking about that new premium line sammy has in development.

25. amansingal14

Posts: 309; Member since: Sep 08, 2012

And Blackberry can be sold to Fairfax Holdings now for 4.7 billion $. Wow

27. KIANO

Posts: 91; Member since: Feb 13, 2011

Cheaper than what has Microsoft's deal for Nokia.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.