T-Mobile pulls all BlackBerry handsets from its stores

T-Mobile pulls all BlackBerry handsets from its stores
As if things aren't bad enough for BlackBerry, T-Mobile has decided to pull all BlackBerry stock from its stores. According to the mobile operator's David Carey, executive vice president for corporate services, lack of demand for BlackBerry handsets meant that "keeping stock in the retail distribution system was inefficient". Carey added that BlackBerry handsets are usually purchased by corporations and businesses that do not make smartphone buying decisions inside retail stores.

As a result, T-Mobile will display BlackBerry units at its stores and even have one of each model in each store in case consumers want to see the phone in action. But if a consumer wants to purchase a BlackBerry phone from the nation's fourth largest carrier, it will have to be delivered directly to the buyer.

On Friday, in announcing that it would write off nearly $1 billion in BlackBerry Z10 inventory, the manufacturer said that it would stop focusing on consumer sales and start focusing on the enterprise which is an area where BlackBerry has historically been strong.

source: Reuters

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