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Survey: RIM second in Canadian smartphone and tablet market share, trailing Apple

By Alan Friedman

Published: Sep 17, 2012, 10:28 PM

19comments

Survey: RIM second in Canadian smartphone and tablet market share, trailing Apple

"Apple is proving itself as a Smartphone and Tablet leader in Canada… For Apple to have taken such a lead is evidence of their popularity as a brand and the success of their marketing. But as shown by BlackBerry’s unfortunate struggles, to maintain this position, they will have to keep improving and fighting off the challengers. No doubt, it will be an interesting fall as we move into the holiday gift giving season.- Mary Beth Barbour, Senior Vice President, Ipsos

According to a survey taken by Ipsos Reid, Canadian manufacturer RIM is doing much better in its home country than almost everywhere else in the world. The BlackBerry manufacturer has a 27% market share in the country, according to the survey, trailing only the 29% belonging to Apple. Samsung's position in the survey is unknown, but according to Ipsos, all Android manufacturers together would lead the pack with 36% of the Canadian mobile device market. Of that total, Samsung has the top market share among Android producers at 18% of all Android mobile devices.

Smartphone penetration is now at 40% in Canada according to Ipsos Reid, the company that surveyed 40,000 Canadians for the report. Meanwhile, tablets have been picking up steam in the country. In January 2011, 3% of Canadians owned one, according to the survey, and that figure is now up to 15% as of last month. The Apple iPad is the dominant tablet in Canada with a 42% slice of the pie. RIM's BlackBerry PlayBook is a respectable, but distant runner-up owning 19% of the tablet market in Canada. In third is Samsung's GALAXY Tab line of tablets, holding 9% of the Canadian tablet market. That figure has doubled since January 2011. The fourth and fifth top Canadian tablet manufacturers are Acer and ASUS with 6% and 4% of the market respectively.

source: IpsosReid via MobileSyrup

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Alan, an ardent smartphone enthusiast and a veteran writer at PhoneArena since 2009, has witnessed and chronicled the transformative years of mobile technology. Owning iconic phones from the original iPhone to the iPhone 15 Pro Max, he has seen smartphones evolve into a global phenomenon. Beyond smartphones, Alan has covered the emergence of tablets, smartwatches, and smart speakers.

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