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Survey: RIM second in Canadian smartphone and tablet market share, trailing Apple

posted by Alan F. / Sep 17, 2012, 10:28 PM

Survey: RIM second in Canadian smartphone and tablet market share, trailing Apple

"Apple is proving itself as a Smartphone and Tablet leader in Canada… For Apple to have taken such a lead is evidence of their popularity as a brand and the success of their marketing. But as shown by BlackBerry’s unfortunate struggles, to maintain this position, they will have to keep improving and fighting off the challengers. No doubt, it will be an interesting fall as we move into the holiday gift giving season.- Mary Beth Barbour, Senior Vice President, Ipsos

According to a survey taken by Ipsos Reid, Canadian manufacturer RIM is doing much better in its home country than almost everywhere else in the world. The BlackBerry manufacturer has a 27% market share in the country, according to the survey, trailing only the 29% belonging to Apple. Samsung's position in the survey is unknown, but according to Ipsos, all Android manufacturers together would lead the pack with 36% of the Canadian mobile device market. Of that total, Samsung has the top market share among Android producers at 18% of all Android mobile devices.

Smartphone penetration is now at 40% in Canada according to Ipsos Reid, the company that surveyed 40,000 Canadians for the report. Meanwhile, tablets have been picking up steam in the country. In January 2011, 3% of Canadians owned one, according to the survey, and that figure is now up to 15% as of last month. The Apple iPad is the dominant tablet in Canada with a 42% slice of the pie. RIM's BlackBerry PlayBook is a respectable, but distant runner-up owning 19% of the tablet market in Canada. In third is Samsung's GALAXY Tab line of tablets, holding 9% of the Canadian tablet market. That figure has doubled since January 2011. The fourth and fifth top Canadian tablet manufacturers are Acer and ASUS with 6% and 4% of the market respectively.

source: IpsosReid via MobileSyrup

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19 Comments

1. XPERIA-KNIGHT unregistered

you guys jus need to release that blackberry 10! i mean come one when do you plan on releasing that anyway?

posted on Sep 17, 2012, 10:35 PM 6

2. wendygarett unregistered

5 + 5 = blackberry 10 Wake up!! Wake up!! bb10 is two times better than that iToy 5!!

posted on Sep 17, 2012, 10:38 PM 5

4. Android4u

Posts: 456; Member since: Aug 16, 2012

Dude are you serious? Your on apples nuts for most of these articles, and now its a itoy5? Make up your damn mind!!

posted on Sep 17, 2012, 10:42 PM 9

5. p0rkguy

Posts: 685; Member since: Nov 23, 2010

I don't think he/she is someone you can handle. Move on.

posted on Sep 18, 2012, 12:07 AM 2

14. Android4u

Not saying I can or want too, but its pretty damn retarted....

posted on Sep 18, 2012, 1:31 PM 0

8. 305Bucko

Posts: 506; Member since: Aug 07, 2011

For real... one minute: "OMG the iPhone5 is so awesome" next minute: Android rules/Apple drools. But now Ive seen it all... Blackberry 10? really? ...RIM is a sinking ship. Only reason they do well in Canada is because that's where RIM originated. I'm sure in Korea the Kia is the best car ever too.

posted on Sep 18, 2012, 12:38 AM 5

3. Android4u

And it feels like I'am just to close to love you...there's nothing I can really say ..haha.. rim sucks

posted on Sep 17, 2012, 10:39 PM 2

16. items17070

Posts: 70; Member since: Dec 20, 2011

personally, YOU suck!

posted on Sep 18, 2012, 8:35 PM 0

17. Android4u

Aww. What's wrong? Baby sensitive? Anyone can talk mess behind a keyboard you damn queer

posted on Sep 18, 2012, 9:10 PM 0

6. pikapowerize

Posts: 1869; Member since: May 03, 2012

so glad that they are still valued by their homeland!! gotta love BlackBerry! :)

posted on Sep 18, 2012, 12:28 AM 0

7. RyFry

Posts: 6; Member since: Sep 16, 2012

A big reason for blackberry still holding a respectful share is because we have 3 year contracts up here. Although, I am excited to see what they come out with bb10 whenever they release it.

posted on Sep 18, 2012, 12:33 AM 0

9. pikapowerize

at least when its release its a fully capable OS with all these people wanted! 1.)apps are counting everyday (PlayBook apps are 30,000 last may and BlackBerry 10 apps shares same core so it is unified so that it will be easy for devs like win8 and WP8), 2.) they are prepping for a voice assistant ala siri or google now (unlike microsoft, they still dont have a decent and a worthy competitor coz TellMe sucks bigtime!! so they need to act fast on that matter! and since microsoft has a big pile of money, they should atleast buy that voice assistant NINA--- par to siri and google now and sounds beautiful! so that they wont have a problem on its voice assistant! coz honestly, siri is really a good tech!) 3.) a very good differentiation (doesnt look like the competition, well they all dont look like the same but still BlackBerry has its trademark looks!) 4.) and has choices! QWERTY and full touch! people buy BB coz of its amazing QWERTY keys! but in order to survive, they need to be like the competition too! full touchscreen and very advance and capable hardware! BB QWERTY rules! you can really do the job done easily! i dont know why PA didnt report that President Obama dont know how to use an iPhone! he get lost while navigating the phone coz he is a solid BB fan! 5.) a very good battle between iOS, Androids and Windows Phones! and we all have a lot more choices! so i hope that they will be love by the market again!! coz i love them so much! :

posted on Sep 18, 2012, 12:41 AM 1

11. XPERIA-KNIGHT unregistered

"President Obama dont know how to use an iPhone! he get lost while navigating the phone coz he is a solid BB fan!" that's some funny stuff right there......and ios is supposed to be "simple" right? LOL

posted on Sep 18, 2012, 1:31 AM 0

12. pikapowerize

here's the proof! :) http://www.washingtontimes.com/blog/inside-politics/2012/sep/9/tech-challenge-obama-has-trouble-iphone/ even celebs still love BlackBerry! just ask Cheryl Cole how many BB she has or kim Kardashian! http://crackberry.com/cheryl-cole-getting-some-blackberry-love-x3

posted on Sep 18, 2012, 3:21 AM 0

13. Nikolas.Oliver

Posts: 1574; Member since: Jul 01, 2012

just F*ck off bb fanboy, bbm to yourself

posted on Sep 18, 2012, 12:10 PM 0

18. pikapowerize

you shut the F U C K UP!!! stupid hater!!

posted on Sep 19, 2012, 7:58 AM 0

19. Nikolas.Oliver

No i am not, You are...

posted on Sep 19, 2012, 9:04 AM 0

10. pikapowerize

hyundai

posted on Sep 18, 2012, 12:44 AM 0

15. downphoenix

Posts: 3165; Member since: Jun 19, 2010

I hope BB makes a comeback, or at least if they don't, its because they utterly blow it on BB10 and not because despite it being amazing, people don't buy it (like they did with Web OS).