"Apple is proving itself as a Smartphone and Tablet leader in Canada… For Apple to have taken such a lead is evidence of their popularity as a brand and the success of their marketing. But as shown by BlackBerry’s unfortunate struggles, to maintain this position, they will have to keep improving and fighting off the challengers. No doubt, it will be an interesting fall as we move into the holiday gift giving season.- Mary Beth Barbour, Senior Vice President, Ipsos
Smartphone penetration is now at 40% in Canada according to Ipsos Reid, the company that surveyed 40,000 Canadians for the report. Meanwhile, tablets have been picking up steam in the country. In January 2011, 3% of Canadians owned one, according to the survey, and that figure is now up to 15% as of last month. The Apple iPad is the dominant tablet in Canada with a 42% slice of the pie. RIM's BlackBerry PlayBook is a respectable, but distant runner-up owning 19% of the tablet market in Canada. In third is Samsung's GALAXY Tab line of tablets, holding 9% of the Canadian tablet market. That figure has doubled since January 2011. The fourth and fifth top Canadian tablet manufacturers are Acer and ASUS with 6% and 4% of the market respectively.
source: IpsosReid via MobileSyrup
