The latest affordable addition to the Xperia lineup sports a 4" screen with decent for the size 480x854 pixels of resolution, a humble 1GHz Snapdragon processor and has 512MB of RAM plus a 5MP camera on the back that records VGA video -all specs that are ensuring its entry level status. Internal memory is 4GB, but thankfully we have a microSD card slot to expand that with up to 32GB more.
The showstopper here is the battery - it is not every day that we see a 1750mAh in a 4" affordable device, and Sony is quoting the excellent 8 hours and 30 minutes of video playback with it. The curvy, easy to handle 9mm thin chassis of the Xperia J is arriving in white, pink, black and gold colors, to suit every taste. Price and availability are to be announced later on, but it is sure to hit the markets in Q4, just in time for the holiday shopping spree.