Report: 52% of Windows Phone users rely on Bing searches, the rest is "quickly switching" to Google
posted by Florin T. / Jan 15, 2014, 9:56 AM
According to market research firm Kantar Worldpanel, only 52% of Windows Phone users relied on Bing for their mobile searches in he fourth quarter of 2013. Reportedly, the rest of the users are “quickly switching” to Google, using either the official Google search app for WP, or in-browser search, thus “actively avoiding” Bing. That says a lot about Bing’s success as a search app for smartphones. Although we probably shouldn’t be surprised about this, since Google is comfortably leading the search engine wars on non-mobile devices.
Just like Google is offering an official search app for Windows Phone, Microsoft has a Bing app for Android, too. But this is far from being popular - for comparison, the Google Search Android app has 558,146 reviews in Google Play, while the Bing Android app only has 8,807 reviews.
We just have to ask Windows Phone users out there: is Bing not as good as Google search for you? Let us know in the comments.
source: Kantar via NokiaPowerUser
Posts: 4888; Member since: Apr 15, 2011
Bing is pretty good BUT Google is & always will be KING. They are just the experts of "search".
posted on Jan 15, 2014, 11:03 AM 8
Posts: 75; Member since: Aug 07, 2013
The problem with windows phone is that you are so limited you can not select the browser Firefox, Chrome or Dolpine microsoft give people choices WP, It is completely useless when it does not work with Chromecast!!
posted on Jan 15, 2014, 11:26 AM 7
Posts: 6023; Member since: Dec 30, 2010
lol... Its amazing that on a WP device half of its users still use Google. Maybe many users saw thru that Scroogled BS. Gives me hope consumers really are learning and not just going by whats spoon fed to them. MS wasted a boat load of money on that campaign. Maybe they will stop now.
posted on Jan 15, 2014, 2:59 PM 5
Posts: 139; Member since: Oct 14, 2012
no bing isnt really that good. But google search is great, so it isnt really fair to compare the two. But then again google search and their mapping program is the only things google done right, and microsoft has tons of programs that is just stellar, so it isnt really fair to compare.
posted on Jan 15, 2014, 10:06 AM 2
Posts: 2529; Member since: Oct 31, 2011
"But then again google search and their mapping program is the only things google done right,..." Seriously? Their list of successful products is a veritable who's who of internet/productivity software. Whether it's Chrome, Drive, Earth, YouTube, Gmail, etc... I can't even begin to comprehend what you meant.
posted on Jan 15, 2014, 10:11 AM 12
Posts: 316; Member since: Dec 30, 2013
The world uses Google, only WP users use Bing... And it they habmve no other options to download any other browser, cause WP is restricted. Unlike even on iOs you have the options to use thirdparty browsers. That's why Wp is not growing and previous all MS products WP platform could not make it to 5% worlwide shares, vs Android and iOs. By the way you and Rodney are the same who does not like other platforms and brands... Ms fans
posted on Jan 15, 2014, 11:13 AM 7
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