Report: 52% of Windows Phone users rely on Bing searches, the rest is "quickly switching" to Google

Report: 52% of Windows Phone users rely on Bing searches, the rest is
Windows Phone’s default search engine is, of course, Microsoft’s Bing, and yet almost half of customers who own a WP handset don’t seem to use it.

According to market research firm Kantar Worldpanel, only 52% of Windows Phone users relied on Bing for their mobile searches in he fourth quarter of 2013. Reportedly, the rest of the users are “quickly switching” to Google, using either the official Google search app for WP, or in-browser search, thus “actively avoiding” Bing. That says a lot about Bing’s success as a search app for smartphones. Although we probably shouldn’t be surprised about this, since Google is comfortably leading the search engine wars on non-mobile devices.

Just like Google is offering an official search app for Windows Phone, Microsoft has a Bing app for Android, too. But this is far from being popular - for comparison, the Google Search Android app has 558,146 reviews in Google Play, while the Bing Android app only has 8,807 reviews.

We just have to ask Windows Phone users out there: is Bing not as good as Google search for you? Let us know in the comments.


source: Kantar via NokiaPowerUser

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115 Comments

1. SleepingOz unregistered

Haha, Scroogled what?!

28. SuperAndroidEvo

Posts: 4888; Member since: Apr 15, 2011

Bing is pretty good BUT Google is & always will be KING. They are just the experts of "search".

38. SandraB

Posts: 75; Member since: Aug 07, 2013

The problem with windows phone is that you are so limited you can not select the browser Firefox, Chrome or Dolpine microsoft give people choices WP, It is completely useless when it does not work with Chromecast!!

66. akki20892

Posts: 3902; Member since: Feb 04, 2013

Nothing is better searcher than Google.

87. jroc74

Posts: 6023; Member since: Dec 30, 2010

lol... Its amazing that on a WP device half of its users still use Google. Maybe many users saw thru that Scroogled BS. Gives me hope consumers really are learning and not just going by whats spoon fed to them. MS wasted a boat load of money on that campaign. Maybe they will stop now.

109. InspectorGadget80 unregistered

May be they should get PAWN STARS to help M$ out again

123. mizmizty

Posts: 3; Member since: Jan 16, 2014

I have windows phone and bing is good but i used to search via google. just when a i think about search i forget that i have bing and open google.

2. the_best

Posts: 139; Member since: Oct 14, 2012

no bing isnt really that good. But google search is great, so it isnt really fair to compare the two. But then again google search and their mapping program is the only things google done right, and microsoft has tons of programs that is just stellar, so it isnt really fair to compare.

5. jellmoo

Posts: 2543; Member since: Oct 31, 2011

"But then again google search and their mapping program is the only things google done right,..." Seriously? Their list of successful products is a veritable who's who of internet/productivity software. Whether it's Chrome, Drive, Earth, YouTube, Gmail, etc... I can't even begin to comprehend what you meant.

9. papss unregistered

I stopped reading at chrome being good

12. ihavenoname

Posts: 1693; Member since: Aug 18, 2013

Well, at least it's better than IE...

18. papss unregistered

No...it....isnt

24. SleepingOz unregistered

You're delusional..

44. papss unregistered

No that would be you sir

53. SleepingOz unregistered

Well, what can I say? Keep deluding yourself..

56. papss unregistered

You drink your koolaid and I'll drink mine

31. Extradite

Posts: 316; Member since: Dec 30, 2013

To you Ms is everything, even if it's not good, to you it is... You are a fan off MS and WP...

45. papss unregistered

What's your point? To you google is god

48. Extradite

Posts: 316; Member since: Dec 30, 2013

To me Tech is great. Not GOD. GOD IS GREAT ENIGMA

34. Extradite

Posts: 316; Member since: Dec 30, 2013

The world uses Google, only WP users use Bing... And it they habmve no other options to download any other browser, cause WP is restricted. Unlike even on iOs you have the options to use thirdparty browsers. That's why Wp is not growing and previous all MS products WP platform could not make it to 5% worlwide shares, vs Android and iOs. By the way you and Rodney are the same who does not like other platforms and brands... Ms fans

49. XperiaFanZone

Posts: 2277; Member since: Sep 21, 2012

Pot meet kettle. You also talk s**t about IPhones, just shows that you also don't like other "platforms and brands".

55. Extradite

Posts: 316; Member since: Dec 30, 2013

I have a Macbook Air and a iP5s and a Note3. So what are you talking about....?

77. XperiaFanZone

Posts: 2277; Member since: Sep 21, 2012

I'm talking about your hate for other platforms. The way you were talking about the iphone shows that you hate it. Look at your previous comments. It's also you, who's hating on other platforms.

101. rodneyej1

Posts: 3576; Member since: Jul 06, 2013

Your feelings are hurt, I see..

92. protozeloz

Posts: 5396; Member since: Sep 16, 2010

Hahahahahahahahahahahahahah... Oh wait it was supposed to be a joke right?

60. PapaSmurf

Posts: 10457; Member since: May 14, 2012

Everything is better than IE tbh.

74. papss unregistered

Not tbh.. You mean iyo

80. PapaSmurf

Posts: 10457; Member since: May 14, 2012

To be honest = opinion. Lol.

106. Vanster

Posts: 124; Member since: Jan 15, 2014

well if you ever try IE 10 and 11 are fast as chrome, sure i've try

16. jellmoo

Posts: 2543; Member since: Oct 31, 2011

As opposed to what? IE? Yes, yes it is.

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