Nike's new NBA jerseys for fans come with NFC tags that bring premium content to your phone
Yesterday, Nike introduced its new line of "NBA Connected" jerseys for NBA teams and players. Versions of the uniforms that fans can buy, come with an NFC tag that will "unlock" premium content for fans. The tags work in conjunction with the NikeConnect app to bring to your smartphone pre-game arrival video, game highlights, and music playlists from NBA stars. A certain player's replica jersey could be outfitted with a tag that will provide boosts to that same player's NBA 2K18 capabilities.
The jerseys containing the embedded NFC tags will not be cheap. The $110 "Swingman" replica uniforms and the $200 authentic jerseys will both work with the NikeConnect app when they are both launched on September 29th.
The big question is, how big an NBA fan are you? And if you are compelled to shell out the big bucks for a Hassan Whiteside #21 Miami Heat authentic jersey, exactly what kind of premium content will you be able to view or hear on your handset? Besides video highlights, you will feel first hand what it is like to be an NBA player, and you might even get a chance to win tickets to an NBA game. You can see some of this content for yourself by clicking on the official Nike video found at the top of this story.
source: Nike via Engadget