New racing-themed Angry Birds Heikki game coming June 18th

New racing-themed Angry Birds Heikki game coming June 18th
Rovio and Formula 1 racing car driver Heikki Kovalainen have teamed up to offer Angry Birds Heikki, a racing car-styled version of the popular game. Angry Birds Keikki will launch on June 18th and Rovio has put up a website (see sourcelink) that allows you to spread the word via social networks like Google+, Twitter and Facebook. There are also links to Heikki Kovalainen's personel web site, YouTube videos and more.

The dynamics in the mobile game market have changed a bit lately thanks to the rise of Draw Something. The latter was the centerpiece in Zynga's $180 million purchase of OMGPOP and quickly became the number one free and paid app in 80 countries although recent stats show that the number of average daily users for the Pictionary-esque game is in decline. Still, the previous Angry Birds game, Angry Birds Space, was downloaded 50 million times in just 35 days.

While the hookup with Angry Birds would seem to provide a boon to the racer's merchandise sales, he does have something to offer Rovio as well. This weekend at the inaugural Formula 1 event in Melbourne, Australia, Kovalainen will be donning an Angry Birds covered helmet. Rovio's
Harri Koponen, the executive vice president of consumer products said, "The helmet looks amazing, and we think people are really going to enjoy the webgame and merchandise."source: AngryBirdsHeikki via PCMag

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7 Comments

1. JcHnd

Posts: 282; Member since: Apr 30, 2012

Cool... but why would a bird need to drive if they fly?

5. jimjam unregistered

Might get tired

6. jellytime

Posts: 135; Member since: Dec 05, 2011

Why would birds need a slingshot if they can fly?

2. microsoftnokiawin

Posts: 1268; Member since: Mar 30, 2012

looks cool

3. Zylam

Posts: 1817; Member since: Oct 20, 2010

Kovalainen had been wearing the Angry Birds helmet for the last few races, makes sense Rovio would make a game, gotta say i dont really care about Angry Brids but getting them in F1, thats pretty smart sure as hell raised a few heads, Imagine if they got Seb to wear a Angry Birds helmet, wouldnt last long since he likes to change his helmet every single race, Maybe Jenson would be happy to

4. OpTiMuS_BlAcK

Posts: 418; Member since: May 04, 2012

Coming on my Birthday, looks AWESOME!

7. BomberXL

Posts: 82; Member since: Jan 17, 2012

birds that charge, explode, lay eggs, and multiply, add go carts, idk.. maybe mario cart-esque? only time will tell

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