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New racing-themed Angry Birds Heikki game coming June 18th

Posted: , by Alan F.

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New racing-themed Angry Birds Heikki game coming June 18th
Rovio and Formula 1 racing car driver Heikki Kovalainen have teamed up to offer Angry Birds Heikki, a racing car-styled version of the popular game. Angry Birds Keikki will launch on June 18th and Rovio has put up a website (see sourcelink) that allows you to spread the word via social networks like Google+, Twitter and Facebook. There are also links to Heikki Kovalainen's personel web site, YouTube videos and more.

Angry Birds Heikki will launch June 18th

Angry Birds Heikki will launch June 18th

The dynamics in the mobile game market have changed a bit lately thanks to the rise of Draw Something. The latter was the centerpiece in Zynga's $180 million purchase of OMGPOP and quickly became the number one free and paid app in 80 countries although recent stats show that the number of average daily users for the Pictionary-esque game is in decline. Still, the previous Angry Birds game, Angry Birds Space, was downloaded 50 million times in just 35 days.

While the hookup with Angry Birds would seem to provide a boon to the racer's merchandise sales, he does have something to offer Rovio as well. This weekend at the inaugural Formula 1 event in Melbourne, Australia, Kovalainen will be donning an Angry Birds covered helmet. Rovio's
Harri Koponen, the executive vice president of consumer products said, "The helmet looks amazing, and we think people are really going to enjoy the webgame and merchandise."
"It's the first time that I've partnered with a gaming company, and it fits with my larger focus on partnering with unique brands. As a Finn, I'm also happy to be backing a Finnish company on a global platform. Most importantly, I'm a big Angry Birds fan!"- Heikki Kovalainen
source: AngryBirdsHeikki via PCMag

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posted on 18 May 2012, 17:10 1

1. JcHnd (Posts: 178; Member since: 30 Apr 2012)

Cool... but why would a bird need to drive if they fly?

posted on 19 May 2012, 08:33 1

5. jimjam (unregistered)

Might get tired

posted on 19 May 2012, 13:13 2

6. jellytime (Posts: 135; Member since: 05 Dec 2011)

Why would birds need a slingshot if they can fly?

posted on 18 May 2012, 19:30

2. microsoftnokiawin (Posts: 1236; Member since: 30 Mar 2012)

looks cool

posted on 18 May 2012, 20:49 1

3. Zylam (Posts: 1083; Member since: 20 Oct 2010)

Kovalainen had been wearing the Angry Birds helmet for the last few races, makes sense Rovio would make a game,

gotta say i dont really care about Angry Brids but getting them in F1, thats pretty smart sure as hell raised a few heads,

Imagine if they got Seb to wear a Angry Birds helmet, wouldnt last long since he likes to change his helmet every single race,

Maybe Jenson would be happy to

posted on 19 May 2012, 02:23 1

4. OpTiMuS_BlAcK (Posts: 418; Member since: 04 May 2012)

Coming on my Birthday, looks AWESOME!

posted on 20 May 2012, 19:13

7. BomberXL (Posts: 82; Member since: 17 Jan 2012)

birds that charge, explode, lay eggs, and multiply, add go carts, idk.. maybe mario cart-esque? only time will tell

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