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Mobile use of Facebook drives social network's strong earnings growth

Mobile use of Facebook drives social network's strong earnings growth
What a quarter Facebook had for the three months ended in December. And it was strong mobile use of the social network that helped the company report the numbers it did on Wednesday night. Revenue was up 63% in Q4 to $2.52 billion while net came in at $523 million. Net rose sharply from the $64 million reported in last year's fourth quarter. More than half of the $2.34 billion in advertising revenue came from mobile Facebook users. And that figure was double the amount of revenues derived from mobile ads, that Facebook reported in the fourth quarter of 2012.

Previously, strong mobile views were not originally considered as a positive by Facebook as the company was "under monetized" in the mobile space. But over the last year, Facebook has changed that, adding more ad impressions that could be seen on the social network's mobile app and through a smartphone browser. And there could be more Facebook coming to mobile devices.

"If 2012 was the year where we turned our core product into a mobile product, then 2013 was the year we where we turned our business into a mobile business. I expect 2014 will be the year where we begin to deliver new and engaging types of mobile experiences."-Mark Zuckerberg, CEO, Facebook

Earlier this month, we told you that Facebook is thinking about launching a Flipboard-like, magazine style news reader. Also, there is talk that Facebook is going to start its own mobile ad network that would put Facebook generated ad impressions on free apps. If this comes to fruition, Facebook would benefit, app developers would benefit, and the rest of us will have more ads to sift through.

source: Facebook via SlashGear

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posted on 29 Jan 2014, 20:19

1. ocilfa (Posts: 334; Member since: 03 Aug 2012)

It feels like the human aspect of Facebook is shrinking further and further. When I rarely do log-in, I seem to mostly see automated posts with the manually posted stuff few and far between.

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