Facebook tests its own mobile ad network that would show Facebook generated ads on free apps

Facebook is testing out a service in which Facebook ads would be shown on free, third party mobile apps. Facebook says that it would use its rich targeting to make sure that the ads posted on the apps would be relevant. The social network knows enough about you to deliver ads that you'll find of interest. This would increase the reach of Facebook advertisers and provides a chance for smaller developers to monetize their work.

In the past, Facebook used to work with a third party ad network, but this time Facebook is acting like the ad network and is working with both the advertisers and the publishers. If Facebook controls the process from soup to nuts, it means more money for them. The beauty of the plan is that if it works, Facebook makes money, the developers make money and everyone is happy.

Facebook says that it is no longer looking for partners, but is taking names just in case there is an opening down the road. If interested,click on the sourcelink.

source: Facebook via Android Central

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