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Microsoft brings “Scroogled” ad campaign to a close

Posted: , by Maxwell R.

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Microsoft brings “Scroogled” ad campaign to a close
Just when it looked like things might pick up some momentum, Microsoft has ended its active advertisement purchases on TV, newspapers and social media.

Microsoft has been going after Google hard, but it is not really clear if the campaign, centered on privacy and consumer choice issues with Google search and Gmail, has made any impact. After the release of Windows Phone 8 and Windows 8, Microsoft was grabbing for mindshare at every opportunity.

The consumer choice issues hit at Google for its practice for allowing merchants to buy their way into search results in the marketplace without it being readily apparent to the user.  The other “Scroogled” push was against Gmail, and Google’s practice of scanning and indexing email content to match relevant advertisers to a user’s Gmail account. Microsoft has made a point since last autumn that it does not user customer content in this fashion and that people should try out Outlook.com email.

Microsoft has a winner on its hands with the revamped email service, but let there be no doubt, Google is still the king of search and Gmail is as popular as ever. Bing did get a bit of a bump, a 0.3% gain from November to January, but that could have been to losses from Yahoo! or other has-beens. The company says that while the “Scroogled” ad campaign is over, the company will continue to bring to light the issues of privacy and consumer choice. There will most certainly be other phases to this campaign down the road.

“The Scroogled campaign has sparked a dialogue that shows how much consumers care about their privacy, and how strongly they feel about the fact that Google goes through their personal emails to sell ads.  More than 3.5 million people visited Scroogled.com, and over 114k signed a petition asking Google to stop going through their Gmail. While the ad portion of this phase of the consumer education campaign has finished its scheduled run, this important conversation about privacy continues, and so does this important consumer choice.” - Microsoft

source: KQED via BGR

Story timeline

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posted on 04 Mar 2013, 21:25 7

1. StopTheilluminati (banned) (Posts: 8; Member since: 03 Mar 2013)

Awesome Microsoft!

posted on 05 Mar 2013, 00:33 4

17. anywherehome (Posts: 971; Member since: 13 Dec 2011)

no, Microsot just behave like a baby without candies....

1) Microsoft bribing
goo [dot] gl/FNz9f

2) another bribing
goo [dot] gl/Mmfxp

3) illegal activities
goo [dot] gl/EYqOl

4) price fixing in Australia
goo [dot] gl/k4Dko

this rotten beast is real Microsoft!

posted on 04 Mar 2013, 21:28 10

2. dr_fajardo12 (Posts: 118; Member since: 26 Aug 2012)


posted on 04 Mar 2013, 21:35 8

3. joey_sfb (Posts: 6603; Member since: 29 Mar 2012)

After getting a cut back of google support for their active sync and YouTube.
Microsoft, please support open standard. I will never use your product and get lock in again!

posted on 04 Mar 2013, 21:48 5

6. BillGatos (Posts: 3; Member since: 04 Mar 2013)

The new Microsoft Lock UP were...
Microsoft were not supporting the WEBGL standard in web browser for phone, tablet & PC...

Because Microsoft want to lock up Windows user in Direct-X land.

posted on 04 Mar 2013, 21:40 10

4. InspectorGadget80 (unregistered)

jeezes M$ instead of being jealous like always. how bout innovating products

posted on 04 Mar 2013, 21:49 7

7. BillGatos (Posts: 3; Member since: 04 Mar 2013)

In case you didn't know....
That's the way Microsoft innovate....

How do you think microsoft got the titled of "EVIL EMPIRE"

posted on 04 Mar 2013, 22:03 6

9. -box- (Posts: 3991; Member since: 04 Jan 2012)

I would say they ARE innovating. Surface, Windows 8, next-gen Xbox, Windows Phone, Office, Outlook.com, Bing, Internet Explorer 10... They have an excellent portfolio overall and are less the "evil empire" than they were 15 years ago; now they're just the biggest and best.

That said, it is good there is competition, as the CONSUMER benefits in the end.

posted on 04 Mar 2013, 22:12 6

11. ex.DR-DOS (Posts: 3; Member since: 04 Mar 2013)


In Microsoft world....
The goal of MICROSOFT WERE making your competitor can't compete and make Microsoft be the monoploy.

ex. FAT file system.
Microsoft on purpose using this to make Linux/Android have a hard time (since must pay MS $$).

Another ex....
Microsoft trying to sabotage HTML5 'run everywhere'. Microsoft trying to make their flavored of HTML5 by excluding the WEBGL. Why? To make the web incompatible to other standard, and make Internet Exploder 10 to become standard.

because if Microsoft BIG, other company die.

They just getting better at hiding it, and hiring lots of journalist to bend the story.

Nokia is one of the example of MICROSOFT VICTIM. It's doing fine and suddenly DEAD. If Nokia really think it's Symbian & Meego can't compete, they should just use android instead.

If nokia can beat samsung in WP sales number, nokia can surely beat samsung in Android sales number.

posted on 04 Mar 2013, 21:44 11

5. BillGatos (Posts: 3; Member since: 04 Mar 2013)

The Scroogled campaign is a FAILURE.
From 3.5 Million user visited scroogled.com ONLY 114K signed for a petition!!!
It show that ONLY 3% BELIEVE in microsoft bull s**t.

What devastating for microsoft were the BACK FIRE of the campaign.
We don't forget what Microsoft did to DR-DOS, NOVEL, NETSCAPE, SENDO, NOKIA.


posted on 05 Mar 2013, 06:30

21. jroc74 (Posts: 6019; Member since: 30 Dec 2010)

Thanks for this number. lol.

And I read some of the petition signatures. Some were trying to educate folks on MS's lies.

posted on 04 Mar 2013, 21:55 5

8. -box- (Posts: 3991; Member since: 04 Jan 2012)

I prefer Bing and Outlook.com. I have more or less stopped using google services entirely, especially since it syncs all my other Microsoft stuff (Windows Phone and Office mostly)

posted on 04 Mar 2013, 22:04 3

10. -box- (Posts: 3991; Member since: 04 Jan 2012)

Since it (the Microsoft stuff) syncs^

posted on 04 Mar 2013, 22:13 5

12. ex.DR-DOS (Posts: 3; Member since: 04 Mar 2013)

I prefer GMAIL & other google stuff, since it sync well with android

posted on 04 Mar 2013, 22:26 3

13. nikenturd (unregistered)

The Only Microsoft related product that I use is Bing, which is awesome for porn.

posted on 04 Mar 2013, 22:35 2

14. networkdood (Posts: 6330; Member since: 31 Mar 2010)

Lol...bing is still around? Probably, because Xbox users are forced to use it. IE10? People still use IE browser?? Wow

posted on 04 Mar 2013, 22:44 1

15. luis_lopez_351 (Posts: 951; Member since: 18 Nov 2010)

they're all evil. I wonder what the three giants (Google, Apple, Microsoft* or Yahoo) are doing to help the silicon valley, Oakland, and SF community. Its expensive as hell out there and alot of homeless appearing. Just shows that big American companies loaded with cash only care about your cash and not its primary consumers.

posted on 05 Mar 2013, 00:01 1

16. rusticguy (Posts: 2828; Member since: 11 Aug 2012)

IE Browser? Most Adware/Spamware friendly browser. Stopped suing them since FF2.x days :)

posted on 05 Mar 2013, 04:01 1

18. boosook (Posts: 1442; Member since: 19 Nov 2012)

Patethic. They really don't know what to do to sell WP handsets...

posted on 05 Mar 2013, 04:20

19. volcano (Posts: 348; Member since: 25 Jan 2013)

they will not stop the campaign

posted on 05 Mar 2013, 05:49 2

20. bloodline (Posts: 706; Member since: 01 Dec 2011)

All I see from this stunt is Microsoft admitting Google is better and it can't compete so it tries to slander and bad mouth.

If they had a better product/service then thats what they should be marketing - they dont, so all they can do is bad mouth

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