Microsoft brings “Scroogled” ad campaign to a close

Microsoft brings “Scroogled” ad campaign to a close
Just when it looked like things might pick up some momentum, Microsoft has ended its active advertisement purchases on TV, newspapers and social media.

Microsoft has been going after Google hard, but it is not really clear if the campaign, centered on privacy and consumer choice issues with Google search and Gmail, has made any impact. After the release of Windows Phone 8 and Windows 8, Microsoft was grabbing for mindshare at every opportunity.

The consumer choice issues hit at Google for its practice for allowing merchants to buy their way into search results in the marketplace without it being readily apparent to the user.  The other “Scroogled” push was against Gmail, and Google’s practice of scanning and indexing email content to match relevant advertisers to a user’s Gmail account. Microsoft has made a point since last autumn that it does not user customer content in this fashion and that people should try out Outlook.com email.

Microsoft has a winner on its hands with the revamped email service, but let there be no doubt, Google is still the king of search and Gmail is as popular as ever. Bing did get a bit of a bump, a 0.3% gain from November to January, but that could have been to losses from Yahoo! or other has-beens. The company says that while the “Scroogled” ad campaign is over, the company will continue to bring to light the issues of privacy and consumer choice. There will most certainly be other phases to this campaign down the road.



source: KQED via BGR

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21 Comments

1. StopTheilluminati

Posts: 8; Member since: Mar 03, 2013

Awesome Microsoft!

17. anywherehome

Posts: 971; Member since: Dec 13, 2011

no, Microsot just behave like a baby without candies.... 1) Microsoft bribing goo [dot] gl/FNz9f 2) another bribing goo [dot] gl/Mmfxp 3) illegal activities goo [dot] gl/EYqOl 4) price fixing in Australia goo [dot] gl/k4Dko this rotten beast is real Microsoft!

2. dr_fajardo12

Posts: 134; Member since: Aug 26, 2012

dirty...

3. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

After getting a cut back of google support for their active sync and YouTube. Microsoft, please support open standard. I will never use your product and get lock in again!

6. BillGatos

Posts: 3; Member since: Mar 04, 2013

The new Microsoft Lock UP were... MICROSOFT CREATING ANOTHER HTML5 STANDARD. Microsoft were not supporting the WEBGL standard in web browser for phone, tablet & PC... why?? Because Microsoft want to lock up Windows user in Direct-X land.

4. InspectorGadget80 unregistered

jeezes M$ instead of being jealous like always. how bout innovating products

7. BillGatos

Posts: 3; Member since: Mar 04, 2013

In case you didn't know.... That's the way Microsoft innovate.... REALLY!!!! How do you think microsoft got the titled of "EVIL EMPIRE"

9. -box-

Posts: 3991; Member since: Jan 04, 2012

I would say they ARE innovating. Surface, Windows 8, next-gen Xbox, Windows Phone, Office, Outlook.com, Bing, Internet Explorer 10... They have an excellent portfolio overall and are less the "evil empire" than they were 15 years ago; now they're just the biggest and best. That said, it is good there is competition, as the CONSUMER benefits in the end.

11. ex.DR-DOS

Posts: 3; Member since: Mar 04, 2013

NOT REALLY!!! In Microsoft world.... The goal of MICROSOFT WERE making your competitor can't compete and make Microsoft be the monoploy. ex. FAT file system. Microsoft on purpose using this to make Linux/Android have a hard time (since must pay MS $$). Another ex.... Microsoft trying to sabotage HTML5 'run everywhere'. Microsoft trying to make their flavored of HTML5 by excluding the WEBGL. Why? To make the web incompatible to other standard, and make Internet Exploder 10 to become standard. Microsoft BIG = NOT GOOD FOR CUSTOMER. because if Microsoft BIG, other company die. MICROSOFT IS STILL AS EVIL AS IT USED TO BE. They just getting better at hiding it, and hiring lots of journalist to bend the story. Nokia is one of the example of MICROSOFT VICTIM. It's doing fine and suddenly DEAD. If Nokia really think it's Symbian & Meego can't compete, they should just use android instead. If nokia can beat samsung in WP sales number, nokia can surely beat samsung in Android sales number.

5. BillGatos

Posts: 3; Member since: Mar 04, 2013

The Scroogled campaign is a FAILURE. From 3.5 Million user visited scroogled.com ONLY 114K signed for a petition!!! It show that ONLY 3% BELIEVE in microsoft bull s**t. What devastating for microsoft were the BACK FIRE of the campaign. People DO REMEMBER THAT MICROSOFT IS THE EVIL EMPIRE. We don't forget what Microsoft did to DR-DOS, NOVEL, NETSCAPE, SENDO, NOKIA. MICROSOFT IS THE ONE THAT SHOULD BE BOYCOT

21. jroc74

Posts: 6023; Member since: Dec 30, 2010

Thanks for this number. lol. And I read some of the petition signatures. Some were trying to educate folks on MS's lies.

8. -box-

Posts: 3991; Member since: Jan 04, 2012

I prefer Bing and Outlook.com. I have more or less stopped using google services entirely, especially since it syncs all my other Microsoft stuff (Windows Phone and Office mostly)

10. -box-

Posts: 3991; Member since: Jan 04, 2012

Since it (the Microsoft stuff) syncs^

12. ex.DR-DOS

Posts: 3; Member since: Mar 04, 2013

I prefer GMAIL & other google stuff, since it sync well with android

13. nikenturd unregistered

The Only Microsoft related product that I use is Bing, which is awesome for porn.

14. networkdood

Posts: 6330; Member since: Mar 31, 2010

Lol...bing is still around? Probably, because Xbox users are forced to use it. IE10? People still use IE browser?? Wow

15. luis_lopez_351

Posts: 951; Member since: Nov 18, 2010

they're all evil. I wonder what the three giants (Google, Apple, Microsoft* or Yahoo) are doing to help the silicon valley, Oakland, and SF community. Its expensive as hell out there and alot of homeless appearing. Just shows that big American companies loaded with cash only care about your cash and not its primary consumers.

16. rusticguy

Posts: 2828; Member since: Aug 11, 2012

IE Browser? Most Adware/Spamware friendly browser. Stopped suing them since FF2.x days :)

18. boosook

Posts: 1442; Member since: Nov 19, 2012

Patethic. They really don't know what to do to sell WP handsets...

19. volcano

Posts: 348; Member since: Jan 25, 2013

20. bloodline

Posts: 706; Member since: Dec 01, 2011

All I see from this stunt is Microsoft admitting Google is better and it can't compete so it tries to slander and bad mouth. If they had a better product/service then thats what they should be marketing - they dont, so all they can do is bad mouth

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