Microsoft’s newest Scroogled video installments go after Gmail
Microsoft is out to push every angle of its wares at every opportunity. Now, the focus is on Gmail and, you guessed it, Google’s advertising practices compared to Microsoft’s competing Outlook.com email service. We know what you are thinking, free email services, regardless of provider have some measure of content scanned for purposes of selling advertising space. However, Microsoft has made it pretty clear the company does not scan content for that purpose and that has been a differentiating factor for the company.
To that end, Microsoft has also been lobbing direct advertisements against Google for all sorts of services, search, commerce and now email. The Scroogled campaign has entered its next chapter, and anyone that has ever used Gmail before knows what is being targeted, the advertisements.
How is your experience with Gmail? Are the ads hauntingly accurate? Or do you not even notice them since they are fairly small? True to form, Microsoft has a couple videos to make their case and we are not even sure how to rationalize their use of Google's YouTube service to make their point, but there it is anyway.
This story is part of:Microsoft's 'Scroogled' campaign (11 updates)
27 November Scroogled! Microsoft hits Google below the belt again
21 November Microsoft selling real anti-Google ‘Scroogled’ tees and mugs
16 October Scroogled ad campaign works; 53% of viewers have new feelings toward Bing
10 August Microsoft once again goes on the offensive against getting Scroogled
10 April Microsoft keeps Scroogled fire burning: new ad criticizes Google Play store privacy