Microsoft’s newest Scroogled video installments go after Gmail

Microsoft’s newest Scroogled video installments go after Gmail
If you thought Microsoft’s big push to gain mindshare to push Windows 8, Windows Phone 8 and Bing, were just for the holidays you would be wrong.

Microsoft is out to push every angle of its wares at every opportunity. Now, the focus is on Gmail and, you guessed it, Google’s advertising practices compared to Microsoft’s competing Outlook.com email service. We know what you are thinking, free email services, regardless of provider have some measure of content scanned for purposes of selling advertising space. However, Microsoft has made it pretty clear the company does not scan content for that purpose and that has been a differentiating factor for the company.

To that end, Microsoft has also been lobbing direct advertisements against Google for all sorts of services, search, commerce and now email. The Scroogled campaign has entered its next chapter, and anyone that has ever used Gmail before knows what is being targeted, the advertisements.

The claims are a little bombastic, but you get the point. Besides, all Microsoft wants to do is create a shadow of doubt. However, we did a quick, non-scientific test of our own. We sent an email to one of our Gmail (free, ad supported) accounts from a hosted Exchange account (not free, no ads) to see what would happen. On the first opening of the email you can see the ad link and its obvious relationship to part of the content of the message. To be fair however, when we opened the message a second time the ads were not relevant to the email at all.

How is your experience with Gmail? Are the ads hauntingly accurate? Or do you not even notice them since they are fairly small?  True to form, Microsoft has a couple videos to make their case and we are not even sure how to rationalize their use of Google's YouTube service to make their point, but there it is anyway.

sources: Microsoft Outlook (Scroogled site and YouTube) via PCMag.com





Story timeline

FEATURED VIDEO

56 Comments

57. jroc74

Posts: 6023; Member since: Dec 30, 2010

Still checking GMail....and I still am not getting emails based on words in the body of the message. I dont know what to think about all this....and Outlook.com has more text ads than GMail...lol.For me anyway. Checking some things in GMail....I may have it setup a certain way some how. I am seeing sponsored ads. Thats why I keep seeing the same things. Moral of the story....just like with Facebook, hotmail, outlook.com, etc....know your Settings. Dont just sign up and go.

56. gwuhua1984

Posts: 1237; Member since: Mar 06, 2012

I don't notice those ads...

55. jroc74

Posts: 6023; Member since: Dec 30, 2010

I've been reading up more on this. Its amazing the lengths MS is going thru. A petition is out there for this? But Hotmail and outlook.com doing basically the same thing....is fine? Hotmail and outlook.com is doing it based on internet searches, sites visited. Just went to GMail...and the only ads I have seen is from free credit report...and Lumosity.com. Neither one is relevant to any of the emails I have. This is BS by MS....complete BS. Google....do you continue to take the high road, or do you stoop down to the level of companies attacking you?

54. haseebzahid

Posts: 1853; Member since: Feb 22, 2012

atleast i find this information correct am i correct

49. jroc74

Posts: 6023; Member since: Dec 30, 2010

just noticed.....MS is comparing GMail to this new Outlook.com. Interesting... In the meantime....ppl still using the regular hotmail.com interface...gets personalized ads just like GMail. And get picture ads instead of text ads. I switched back to the hotmail.com look....I'm gonna try out the outlook.com and see something. By the way MS...I didnt like the new look. Ok....this is amazing by Microsoft. The Outlook.com....has....text ads....like Gmail. WTH was the point in them doing this Scroogled thing for?!?!.

50. jroc74

Posts: 6023; Member since: Dec 30, 2010

Ok....I will give outlook.com a shot. Since it has text ads now...its a lil faster. BUT....it still has ads. Cant tell if they are personalized...but they have this disclaimer even with outlook.com: http://choice.microsoft.com/en-us?adchc=1 Bottom line....they are still delivering ads based on what you did or do on your PC. How is this any different than GMail?

44. protozeloz

Posts: 5396; Member since: Sep 16, 2010

Shouldn't they be making ads that highlight outlook feature.....oh wait....

42. vvelez5

Posts: 623; Member since: Jan 29, 2011

Scroogled is just an awesome name.

36. MartyK

Posts: 1043; Member since: Apr 11, 2012

If you GOOGLE (pun intended) "how to opt out Google Ads", it will tell you how to...hahahah

32. papss unregistered

Budd I have DVR and I don't watch commercials.. They have no value in my life nd I do not want them scanning my every word period.. Its invasive and that should be against the law... now does that mean that I like the scroogle ads? No I think its pretty stupid to to make for M$ but you don't get to the top by being the innocent company that you seem to think google is

47. MorePhonesThanNeeded

Posts: 645; Member since: Oct 23, 2011

Is it free...I'll wait...since you know Gmail is free with 5GB of email space. Is your DVR free?

52. papss unregistered

Actually my DVR IS free with the service

31. jroc74

Posts: 6023; Member since: Dec 30, 2010

Ok....lets be real for a minute. I see ads in Hotmail too. At least its not picture ads and just text in GMail. I have to block ads in Hotmail just so it wont slow things down. And I see Microsoft if still at it with the anti Google campaigns. ...lol. Good Luck. Did Ms know there is a way you can personlize the ads....and down right block them from within GMail? For Hotmail....have to rely on 3rd party software....

33. jroc74

Posts: 6023; Member since: Dec 30, 2010

I meant block them, not personalize them....Google is doing that...lol. Gmail also gives an opt out. I like when companies try to throw mud at another company.....without telling or knowing all the information.... And in Hotmail....its probably scam ads promoting anything. And Oh the Irony indeed....Hotmail also has personalized ads.....WOW. You can opt out of them in Hotmail too. WOW. http://choice.microsoft.com/en-us?adchc=1

51. bayusuputra

Posts: 963; Member since: Feb 12, 2012

Haha, if all companies tell or know all the info, then they can't attack each other, because they are all guilty of the same crime, as you have said. I have no problems using GMail at all, I don't even know how the ads would look like, because I have opted out the first time I sign up. The first time I read this, I was like, "what ads?" As much as I like to use windows, it's MS behaviour (also Google and Apple) who can't compete fair and nicely that makes me sick of it.

30. Edmund

Posts: 656; Member since: Jul 13, 2012

These ads are great

24. lovefist unregistered

MS.. This is for you.. ..|..

26. tech2

Posts: 3487; Member since: Oct 26, 2012

ur comment goes with ur name. Nice !

23. rusticguy

Posts: 2828; Member since: Aug 11, 2012

This is precisely why i hate Microsoft. They behave like idiots.

19. smallworld

Posts: 527; Member since: Jul 13, 2012

Microsoft is in serious denial.

13. Aaron_R96 unregistered

This is ridiculous, Google's actually doing a good thing here, it's bringing you ads that you might want to check out, better for you and better for the advertisers.. at least the ads are relevant. If you don't want this, then don't use Gmail, but why not? its the best FREE (remember this - ads are needed, they might aswell be relevant) E-mail service out there. And I mean come on, if you had anything that private, you say it face to face or text.. not E-mail really..

12. BrenjamesUK

Posts: 2; Member since: Feb 09, 2013

I wasn't aware of this campaign but it looks pretty pathetic, negative, cynical and desperate to me! Firstly, I honestly do hardly notice the ads on Gmail (I think they're deliberately unobtrusive). When I do notice them it's usually cos my peripheral vision has picked up on something I'm interested in. This campaign acts as if trying to sell you something you might actually want (WITHOUT being a nuisance) is some kind of pernicious, conspiratorial travesty! Actually I'd much rather have ads for gadgets and technology pop up at me, than ads for the latest Sex and the City video or something (don't ask me why but I've had that in the past from less contextual advertisers)! Well targeted advertising is not the end of world - it's actually quite good. 

8. dilse

Posts: 25; Member since: Aug 24, 2012

"my friend's health is not well,please suggest me good hospital" actually i tried to send the above message from hotmail to gmail.after checking the message in gmail,i saw hosptial ads above and below my message yes, google knows everything about ur mails..

11. iamfury

Posts: 78; Member since: Oct 07, 2012

Now this is really creapy :/

46. MorePhonesThanNeeded

Posts: 645; Member since: Oct 23, 2011

Or could it be that it just reads the words in the title of the email? Genius here folks, lol.

7. Topcat488

Posts: 1424; Member since: Sep 29, 2012

If you don't know, you better know... Google is part of the New World Order... Illuminate.

28. XPERIA-KNIGHT unregistered

really now? i would say APPLE is.....

41. vvelez5

Posts: 623; Member since: Jan 29, 2011

"Illuminati" Just Illuminating some info for ya.

45. Tsoliades

Posts: 228; Member since: Dec 22, 2012

That's a load of crap.

5. tech2

Posts: 3487; Member since: Oct 26, 2012

Its on youtube.......................Ah ! the irony !!!!

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.
FCC OKs Cingular's purchase of AT&T Wireless