Notification Center

This is our new notification center. Inside, you will find updates on the most important things happening right now.

Notifications

Hmm, push notifications seem to be disabled in your browser. You can enable them from the 'Settings' icon in the URL bar of your browser.

www.phonearena.com

Microsoft’s newest Scroogled video installments go after Gmail

56
Microsoft’s newest Scroogled video installments go after Gmail
If you thought Microsoft’s big push to gain mindshare to push Windows 8, Windows Phone 8 and Bing, were just for the holidays you would be wrong.

Microsoft is out to push every angle of its wares at every opportunity. Now, the focus is on Gmail and, you guessed it, Google’s advertising practices compared to Microsoft’s competing Outlook.com email service. We know what you are thinking, free email services, regardless of provider have some measure of content scanned for purposes of selling advertising space. However, Microsoft has made it pretty clear the company does not scan content for that purpose and that has been a differentiating factor for the company.

To that end, Microsoft has also been lobbing direct advertisements against Google for all sorts of services, search, commerce and now email. The Scroogled campaign has entered its next chapter, and anyone that has ever used Gmail before knows what is being targeted, the advertisements.

The claims are a little bombastic, but you get the point. Besides, all Microsoft wants to do is create a shadow of doubt. However, we did a quick, non-scientific test of our own. We sent an email to one of our Gmail (free, ad supported) accounts from a hosted Exchange account (not free, no ads) to see what would happen. On the first opening of the email you can see the ad link and its obvious relationship to part of the content of the message. To be fair however, when we opened the message a second time the ads were not relevant to the email at all.

How is your experience with Gmail? Are the ads hauntingly accurate? Or do you not even notice them since they are fairly small?  True to form, Microsoft has a couple videos to make their case and we are not even sure how to rationalize their use of Google's YouTube service to make their point, but there it is anyway.


sources: Microsoft Outlook (Scroogled site and YouTube) via PCMag.com





New reasons to get excited every week

Get the most important news, reviews and deals in mobile tech delivered straight to your inbox

Story timeline
  • Scroogled! Microsoft hits Google below the belt again
    27 November Scroogled! Microsoft hits Google below the belt again Yesterday we showed you the latest ad for the Surface 2, one of Microsoft's latest tablets, which bashed the Apple iPad for lacking several useful key features. Apparently, the Redmond giant's strategy to make cheap shots about the competition is not at all over yet...
  • Microsoft selling real anti-Google ‘Scroogled’ tees and mugs
    21 November Microsoft selling real anti-Google ‘Scroogled’ tees and mugs Microsoft has long started an anti-Google smear marketing campaign with the ‘Scroogled’ motto, but now it takes it to another level by actually launching a store where…
  • Scroogled ad campaign works; 53% of viewers have new feelings toward Bing
    16 October Scroogled ad campaign works; 53% of viewers have new feelings toward Bing Since last November, Microsoft's Scroogled ad campaign against Google has highlighted some actions that are not exactly consumer friendly, according to the guys in Redmond; we're talking things like mixing paid ads with search results, leaving ads in Gmail accounts, and other actions not considered customer friendly. The original idea behind the campaign was to get people to switch to Bing for their everyday search needs...
  • Microsoft once again goes on the offensive against getting Scroogled
    10 August Microsoft once again goes on the offensive against getting Scroogled Microsoft has launched its most recent attack against getting Scroogled. No, this has nothing to do with that filthy rich billionaire Duck from Disney lore who jumps into all of his money that he collects inside a vault. That's Scrooge McDuck and besides, the origin of the Scrooge name goes back to author Charles Dickens...
  • Microsoft keeps Scroogled fire burning: new ad criticizes Google Play store privacy
    10 April Microsoft keeps Scroogled fire burning: new ad criticizes Google Play store privacy Microsoft is on a roll with the Scroogled ads. After it launched its anti-Google ad campaign bashing the search company for going through your emails to place relevant ads...

Latest News

FCC OKs Cingular\'s purchase of AT&T Wireless