Scroogled! Microsoft hits Google below the belt again

Scroogled! Microsoft hits Google below the belt again
Yesterday we showed you the latest ad for the Surface 2, one of Microsoft's latest tablets, which bashed the Apple iPad for lacking several useful key features. Apparently, the Redmond giant's strategy to make cheap shots about the competition is not at all over yet, because today we have a new ad targeting Google and its Chromebook laptops in particular. The video is part of the smearing anti-Google campaign, called “Scroogle”.

The video features a young woman, who wants to sell her Chromebook laptop at a pawn shop. The owners of the shop try to convince her that her device is a complete gimmick and not very usable at all. Allegedly, the Chromebook could do as much as nothing without an internet connection and lacked the ability to run some of the most popular PC programs, like iTunes and Office. Moreover, Microsoft directly accuses Google of spying on its users and using their personal information to show them more and more ads, and according to the pawn shop owners, the Chromebook makes it easier for Google to do so.

It is yet to be seen whether Google will answer to the latest disses or remain silent in accordance to the 'there is no such thing as a bad publicity' principle.

source: Scroogled via GSMArena

Story timeline



1. jacko1977

Posts: 428; Member since: Feb 11, 2012

microsoft cant sit back and play the nice guy they do the exact same thing

22. Finalflash

Posts: 4063; Member since: Jul 23, 2013

lol but no ones buying it though (literally and figuratively). They want to make the guy they're trying to copy look bad and people aren't really falling for that. They have a history of BS to make up for and ads about their competition instead of their own products won't help. This does nothing but teach people about a chromebook, even though it's bad stuff. The MS stuff mentioned is just white noise as far as the ad is concerned.

2. Mxyzptlk unregistered

Gotta agree with Microsoft here.

9. XperiaFanZone

Posts: 2279; Member since: Sep 21, 2012

+1 ___

16. tedkord

Posts: 17417; Member since: Jun 17, 2009

Not surprised. Birds of a feather...

25. kanagadeepan

Posts: 1271; Member since: Jan 24, 2012

Gotta agree with M$ when they bashed iPad

35. Altair

Posts: 367; Member since: Feb 02, 2012


3. bugsbunny00

Posts: 2266; Member since: Jun 07, 2013

scroogled + Bing = bing

4. gustavoace

Posts: 187; Member since: Nov 13, 2012

"It's not a laptop, it doesn't have Windows"... Fail logic is fail.

5. DFranch

Posts: 557; Member since: Apr 20, 2012

It worked for Apple with the PC vs Mac ads. Ther centered around PC bashing, with no regard for the truth, and that worked out pretty well for them.

11. bucky

Posts: 3791; Member since: Sep 30, 2009

This is much worse and often quite a failure.

13. TylerGrunter

Posts: 1544; Member since: Feb 16, 2012

But this kind of advertising only works when you are the small guy and the other the big one (everyone loves when the winner is being bashed) In this case I think they are only giving free publicity to the chromebooks.

32. Reluctant_Human

Posts: 913; Member since: Jun 28, 2012

These are 10 times worse because they are misleading and lies. That's like saying Windows 8 isn't a real operating system because It turns your computer into a glorified tablet. Most people don't even know what a chromebook is and are going to look into because of these ads and just open up more sells for it.

48. Zero0

Posts: 592; Member since: Jul 05, 2012

The Mac vs. PC ads lied too. Macs _can't_ get viruses, huh? Yeah, no. They totally can. The difference is that everyone had a PC when those ads came out, and few had Macs. Microsoft has something like 80% of the market and is going after probably 5%.

51. Reluctant_Human

Posts: 913; Member since: Jun 28, 2012

My reply to all those MAC users is I'm going to send you an email right now. Open it and prove me wrong. So far I've had no takers.

6. nokia12

Posts: 610; Member since: Nov 19, 2013

lol ha ha they casted pawn stars for this ad where is chumlee ? playing ninja in the backstore and breaking microsoft products lol..

7. good2great

Posts: 1042; Member since: Feb 22, 2012

haha great ad... that was pretty funny. shame on Google

29. rabidhunter

Posts: 90; Member since: Jul 05, 2013

Shame on you for believing that Microsoft is any better.

8. muser793

Posts: 60; Member since: Aug 15, 2013

nice 1 ! :D why would anyone buy this thing instead of windows laptops or tablets ?! it's just useless, with or without wifi :/

14. sum182

Posts: 229; Member since: Nov 19, 2011

Well, from the bunch of people i know that use them and are extremely happy with them. Price is a big reason, start up and shut down time is 5 seconds max, not 15 minute waiting for Windows to start, doesn't slow down over time, no viruses, simple and easy to use (my mother figured it out all by herself....kinda brought a tear to my eye lol). Really, Chomebooks are only good for people who only browse the net and check email, or students on a budget, since you have google docs. I'll be getting one as a work computer so i dont have to turn on my Vaio to do simple things.

47. Zero0

Posts: 592; Member since: Jul 05, 2012

Um, I don't know, because it's 2013 and literally anything can be done using web apps. And I don't know what the shots are about wi-fi; again, welcome to 2013, where the Internet is everywhere.

10. PapaSmurf

Posts: 10457; Member since: May 14, 2012

Who's Peter K?

21. PeterK.

Posts: 314; Member since: Nov 13, 2013's me, I guess..

12. Mass88

Posts: 58; Member since: Jan 06, 2012

Microsoft has been on a roll as of late with desperate and lame ads. Keep them coming. Everyone can use a few laughs at their expense.

15. _Bone_

Posts: 2155; Member since: Oct 29, 2012

LOL, they don't even have the IQ or trust yours to be properly sarcastic without spelling out the product they are mocking... I doubt that many ppl. know about Chromebooks, but if MS keeps on with it's smear campaign (like the way Apple announces every new Galaxy as part of their lawsuit), millions will go into the stores out of curiosity and pick up one. Samsung's still doing it best, we know, you know what we're making fun of, but won't give Them free advertisement, will we? :)

28. iampayne

Posts: 322; Member since: Aug 12, 2013

THIS!!! MS still completely dominates the PC/Desktop OS space. There is no reason for them to attack the Chromebook which if Im correct hasn't even passed Linux marketshare. This is just free advertising for Google.

17. Tekkasonic

Posts: 11; Member since: Jul 31, 2012

HA, this is so stupid, 1st off im willing to bet they use google products, I know they do on their site because there is google +1 everywhere, and even in their bio spot the icon next to each of their name is the picasa logo -_-, shame shame

18. AfterShock

Posts: 4147; Member since: Nov 02, 2012

Half complete projects need over selling. A competent piece can do without the low waisted jabs.

19. taikucing unregistered

lol, scroogle campaign in youtube? That shows how poor M$ is

20. droidgoms

Posts: 17; Member since: Oct 26, 2013

nice one but microsoft do your job....

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