Microsoft asks if you are getting “scroogled” – Bing vs. Google

Microsoft asks if you are getting “scroogled” – Bing vs. Google
Bing is launching a campaign in “honest searching” taking direct shots at Google in the process and trying to get consumers on its page. In time for the holidays, Bing is shining light on the differences it claims users will experience when conducting their holiday shopping on Google’s store.

There may be one or two of you surprised by this, but search engines (including Google and Bing) prioritize and essentially select what you get to see when you conduct searches. In comparing Ebenezer Scrooge to Google Shopping, Bing asserts that customers are getting “scroogled” while they are shopping. Bing takes its argument further stating that Google is grafting users out of the best prices while they shop and claiming that Google has sold out to the highest bidder.

Bing has stated a commitment to the “old school” rules of search, stating that “search results are one thing; ads are another.” The difference from Google, Bing says, is that it delineates those results whereas even the “search results” in Google mixed with ads are also advertisements themselves. Bing is also calling on Google to abandon the “pay-to-rank” set-up it has decided to use.

It makes for interesting angle of discussion. Google owns the search market. Do these claims by Microsoft (Bing) make any difference to you? Or, have you found fresh results through Bing or other search engines?

source: Bing Blog (1, 2)

Story timeline



1. XPERIA-KNIGHT unregistered

this is a cheap shot cuz this is pretty much the ONLY way google gets paid.......through everything else google offers is damn near close to FREE! nice try bing

5. MeoCao unregistered

But boy, this is hilarious, I like the ads. But I know Google does nothing wrong, it's about relevency not cheapest price so the search result is fair. When people pay for the search they are more likely involved in the business than not. And there's a question: how Bing makes money?

7. XPERIA-KNIGHT unregistered

maybe and maybe just not as good as Google so maybe thats why the sore attitude? .........then again i could easily be wrong

31. anywherehome

Posts: 971; Member since: Dec 13, 2011

Microsoft is so incompetent that he losses money with Bing ;-) And no one trusts Microsoft...... just search 2 terms: "corruption Microsoft" on the internet..... He has bribed almost every country in the world.....

40. TheOldOne

Posts: 196; Member since: Mar 29, 2012

you can go even further: search "corruption Microsoft" in google and then in bing LOOOL

47. anywherehome

Posts: 971; Member since: Dec 13, 2011

Great, this is a proof that Microsoft intentionally adjusts its results..... Never trust to Microsoft..... Thank you for the confirmation

41. the_best

Posts: 139; Member since: Oct 14, 2012

I rather trust the company that tells you when your their costumer, than the company that treats you as their personal poll result, and then sell you out for the highest bidder.. well maybe thats just me being oldfashioned?

46. anywherehome

Posts: 971; Member since: Dec 13, 2011

Microsoft would very like do the same..... But they are incompetent...... And I have no problems with Google advertisement..... They have no personal access to my data, my data processes just computers..... Google is publishing statistics about accessing your data by governments....... Microsoft even perfectly cooperates with US officials via Skype.... Just search on internet ;-) Google stands on our side of freedom.... Anything else is just FUD from those who are worried about internet freedom

49. jtech

Posts: 101; Member since: Jul 14, 2011

You can search the same for google genius and what google does with all that information and logs they create of searches coming from your ip is monstrous

50. anywherehome

Posts: 971; Member since: Dec 13, 2011

But I like Google's recommendation = ads very much ;-)

48. Nadr1212

Posts: 741; Member since: Sep 22, 2012

The picture is so ironic because I'm reading a book in class called ,"A Christmas Carol" and Ebenezer Scrooge is the main character!!!!!!!!

8. wendygarett unregistered

I hate someone criticized something and yet they never experienced it before... The main advantage of choosing Bing is that they won't provide scam result from what you search... Although it is not as accurate as Google, Bing is much safer than Google... Besides, it's just a commercial, so stop hating please...

9. XPERIA-KNIGHT unregistered

i guess thats the same argument with android and ios is more open sourced while the other is more..... "safe"...... :( you choose right?

11. wendygarett unregistered

I'm tired of this back pedalling and excuses bro :( Why don't you tried yourself...


Posts: 2315; Member since: Jul 30, 2011

It would make perfect sense that you like Bing-a-Ling; perfect match for your iPhone. I don't even use Internet Explorer anymore; haven't used it since 2007. Talk about 'Scroogling' an end-user, what about when Bing-a-Ling automatically sets itself as the default search engine on other browsers. I would only use IE at this point if I had to do some kind of MS update or MS download. As for prioritizing search results, Google offers "Advanced" or "More Search Tools" in the left pane. As a consumer, if you buy the first thing you see, don't b¡tch about later.

10. wendygarett unregistered

Plus, the results is much tidy and well arranged than Google... Get your fact right

13. XPERIA-KNIGHT unregistered

Wendy im not going to even consider "trying" this becasue for one, NO BODY was criticizing bing for being an "incapable" search engine! So before you approach me like that, read what i was defending instead of going with your assumptions! We were talking about bing basically calling Google out on "stealing", in a small sense, from people through ads..........JUST BECAUSE they feel they offer better in that category... And refusing to tell the WHOLE PICTURE, which is Google specializes in offering damn near SERVICE FREE things.......and the "main" and almost ONLY way, Google pretty much brings in revenue, according to a late article here on PA, is through there ads! So while they may be "charging" slightly more here than what bing offers, it is for a reason......such as Izzy V stated.....for business purposes..........please chill out with out that

14. wendygarett unregistered

I understand now :D My misunderstood once again... It just that I'm can't control my emotion recently after the pa "bias" article lol I'm sorry

16. XPERIA-KNIGHT unregistered

shut up wendy're trying to piss me off! why am i pissed? cuz i DO NOT like when someone tries to make somthing MORE than what it is......YOU get your "facts" straight before approaching me like that next time......

18. flower99

Posts: 54; Member since: Nov 18, 2012

wendy is a biggest troll on pa, he/she should be get rid, and you should ignore him in the 1st place

19. CellieCell

Posts: 150; Member since: Apr 14, 2010

wendygarret= taco50

20. XPERIA-KNIGHT unregistered

sorry i feel as if im apart of this website now....and even "trolls" need to be addressed sometimes

22. wendygarett unregistered

I'm sorry that I won't silent just like that bro... I won't let the hatred spread just like that... I believe you will defend the hatred spreading as well... Anyway, I love your previous avatar... That's cute... This avatar is kinda fierce me out lol... Sorry for my honesty once again

25. StreetNerd

Posts: 870; Member since: Dec 08, 2010

u got trolled by wendy? :') wakakaka


Posts: 2315; Member since: Jul 30, 2011

Bing is intrusive..... 'Get YOUR fact right'!

45. Hammerfest

Posts: 384; Member since: May 12, 2012

I have customers who would definitly beg to differ... Fixing PC's is a PITA, and BING or GOOGLE or Yahoo, there is little difference...

35. Valdomero

Posts: 666; Member since: Nov 13, 2012

Google indeed get paid through ads, also by their Google Apps for Business, which you pay $5/user a month after a 30-day trial or Google Apps for Business with Vault, which is $10/user a month with additional features. Actually is pretty good, I created my domain through Google (Go Daddy as host), I just had to set the domain name and create the e-mail users.

42. -box-

Posts: 3991; Member since: Jan 04, 2012

I rarely use google nowadays. Too cluttered, and the recent changes to privacy policies (even when using InPrivate mode) make me nervous. Bing's quick, efficient, and I get to see a pretty (and cool) image when I load up the website (although most searches are done through my Windows Phone)

2. Izzy_V

Posts: 216; Member since: Jul 07, 2012

With the prices it's putting on its tablets, it shouldn't be talking about greed. Microsoft is doing well, it shouldn't start with any of this BS like other companies have.

3. XPERIA-KNIGHT unregistered

exactly and not tryna act like google is "flawless" but i think we know enough around here to say Google is "least" greedy when i comes to things like this.......

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit for samples and additional information.