Microsoft keeps Scroogled fire burning: new ad criticizes Google Play store privacy

Microsoft keeps Scroogled fire burning: new ad criticizes Google Play store privacy
Microsoft is on a roll with the Scroogled ads. After it launched its anti-Google ad campaign bashing the search company for going through your emails to place relevant ads, it now takes aim at the Google Play store.

In a half a minute ad spot, a hypothetical user of the official Android app catalog is informed that all of his data could be sent to developers in breach of his privacy. The ad comes nearly two months after an Australian developer raised a red flag after discovering this unnecessary collection of personal information.

"We think we have a better alternative that doesn't do these kinds of nefarious things," Greg Sullivan of Microsoft's Windows Phone team said.

The Windows Phone Marketplace works similarly to Apple’s App Store, and they both differ from the Google Play approach. The crux of the problem is that Google treats developers as sellers and directly negotiates app sales between the developer and customer. Personal data Google considers necessary is thus sent directly to developers. In Microsoft’s and Apple’s case, the transaction goes through the actual companies, and only then the payment is transferred from the company to the developer.

It is not the approach that is criticized, though. What’s problematic is that data that seems unnecessary is passed on to developers - customers’ email, name and neighbourhood.

“Most app makers are trustworthy,” the new Microsoft ad says. “However, in the wrong hands, who knows what they’ll do with your info?”

Even though we don’t like bashing ad campaigns, this time it seems that the ad asks a valid question. Why it’s obviously not a first-world problem, such issues should be addressed. Take a look at it below.

source: Scroogled Truth

Story timeline



1. pokharkarsaga

Posts: 556; Member since: Feb 23, 2012

Google Play>>Apple’s App Store & Windows Phone Marketplace

16. anywherehome

Posts: 971; Member since: Dec 13, 2011

yes, with iOS you don't know what you're installing (iPhone+iPad most vulnerable OS in the world!! goo [dot] gl/WF2kj ).....with Google Play you know exactly what an app can do before installation btw, poor Microsoft with its bribery through the whole world is not able to compete so has to play dirty...

2. exsymbian

Posts: 6; Member since: Mar 22, 2013

I used a Windows Phone once. Got bored after 17 minutes.

3. eshwarnag

Posts: 19; Member since: Feb 20, 2013

I saw an android phone and didn't feel like even picking it up!


Posts: 4851; Member since: Apr 13, 2012

What a joke wp8 has only 1 highend device to choose like Apple, how scrap is that, you don't have choices, unlike Android you have lots™

29. g2a5b0e unregistered

Not a proponent of WP8, but that's simply not true. 920, 8X, & Ativ S. That's 3 for ya.

31. cdgoin

Posts: 614; Member since: Jul 28, 2010

Seriously..? One..? HTC 8X Nokia 920 Nokia 810 Nokia 822 With more coming.. can't wait for the Nokia 928.. the camera should crush Apple and Android. Android has a bunch of cheap feeling black plastic phones. The only one I would consider to be worthy of comparison is the HTC One. The Samsung phones just feel cheap and look it.


Posts: 4851; Member since: Apr 13, 2012

Forgot thick heavy oversized huge big lastyears old dated specs, sure™

5. UrbanPhantom

Posts: 949; Member since: Oct 30, 2012

Was that before or after your Android device was hacked?

19. bloodline

Posts: 706; Member since: Dec 01, 2011

hacked? who said anything about hacking in this article..yet you would bring up security for a microsoft defense case against android.... ahahahaha Windows is a nice alternative but very much behind android and more so its marketplace... you wont find me leaving android any time soon

7. xprimer

Posts: 43; Member since: Jan 25, 2013

oh really?

35. jacko1977

Posts: 428; Member since: Feb 11, 2012


4. roscuthiii

Posts: 2383; Member since: Jul 18, 2010

Subject matter aside, the statement, "Even though we don’t like bashing ad campaigns, this time it seems that the ad asks a valid question." contradicts itself. How exactly would you be bashing the ad campaign if you felt it asked a valid question?

6. Timmehor

Posts: 599; Member since: Mar 09, 2013

Why do Microsoft have such childish advertising campaigns against Google?!

12. FlushGordon unregistered

Every evil corporation does this....duh....

15. Timmehor

Posts: 599; Member since: Mar 09, 2013

Don't think so. It's just Microsoft's weird way of advertising. If you want weird, watch this -> oooooooh Steve Ballmer you crack head.

8. xprimer

Posts: 43; Member since: Jan 25, 2013

MS knew what they're doin. It's not just like that. It's relevant move. Goodluck MS.

9. PeeyushMalik

Posts: 1; Member since: Apr 10, 2013

That Google's street view car snapping the photograph added to the enjoyment

10. FlushGordon unregistered

It's reeking bitterness and jealousy all over the place

11. _Bone_

Posts: 2155; Member since: Oct 29, 2012

The lamest mock campaign ever. No wonder MS is on the slide, they basically advertise Google with this.

13. FlushGordon unregistered

This somewhat signals red alert for Microsoft, hitting the panic button like crazy.....they know they'll become irrelevant in 5-7 years

14. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

Microsoft also has all my msn account and xbox account information. I get a lot of Microsoft related SPAM. Pot calling the kettle black. There no innocence party in this Ad.

25. JunkCreek

Posts: 407; Member since: Jul 13, 2012

what about if you doing transaction p2p online for solid real material like phone/pc/laptop/modem/etc just like on on the fjb (forum jual-beli)? it is just like that. if you don't trust the seller, don't buy, find someone else! and if you hardly trust anyone to keep your info, better left your inet then just do it traditionally! i trust the developer if i buy a product. and once they got untrust, i'd never buy from them again. you people so panaroid!

26. InspectorGadget80 unregistered

M$ needs too stop suing android. if their that serious of competing STOP SUING other manufacturers and then people will think differently bout them

32. cdgoin

Posts: 614; Member since: Jul 28, 2010

What are you talking about most of the Android suits are settled, and vendors are paying MS about $20 a phone. Its Google and their tactics they are suing. BTW Its poetic justice as Google sued MS for exactly what Google (and Apple) are now doing to MS.

27. techguy22

Posts: 227; Member since: Aug 09, 2012

MS is scuuuuuured

28. Stuntman

Posts: 843; Member since: Aug 01, 2011

MS has its own privacy issues with its products over the years. They have no credibility when they criticise another company's privacy policies.

30. networkdood

Posts: 6330; Member since: Mar 31, 2010

Totally agree, wow, what a joke this is.

34. MyJobSux

Posts: 106; Member since: Apr 01, 2012

Set up a Win8 box for a friend of mine and had to use the store for the first time. He requested a YouTube app for his desktop. There were probably 20+ apps claiming to be a YouTube app. On the main page it doesnt show who authored the app. Anyone can creat an app to pass YouTube content but I wanted one authored by Google themselves and couldnt find it, although Google did release a statement that they saw no reason to release Win apps becaues there was not a demand from customers at present. A 3rd party group could have malicious intent so I told him to use a browser to get to YouTube. I think the Win Store has a long way to go to mature. I have no desire to use it and I think it might end up going the way of their widgets where finally they release a statement not to use them because they could contain malicious code. or not, who knows.

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