Bing takes its “Scroogled” campaign to the next level against Google
posted by Maxwell R. / Dec 06, 2012, 9:02 PM
Now, loosely made to sound a bit like the “'Twas the Night Before Christmas” poem written by Clement Clark Moore, Bing brings the tale of holiday shopping in its newest video, “‘Twas the Story of Scroogled.”
Chalk it all up to a massive coordinated effort by Microsoft to grab as much attention as it can this year across its products and services. The effort will certainly work in some lines of business, is Bing on the right track with this campaign?
source: Bing (YouTube)
This story is part of:Microsoft's 'Scroogled' campaign (11 updates)
27 November Scroogled! Microsoft hits Google below the belt againYesterday we showed you the latest ad for the Surface 2, one of Microsoft's latest tablets, which bashed the Apple iPad for lacking several useful key features. Apparently, the Redmond giant's strategy to make cheap shots about the competition is not at all over yet...
21 November Microsoft selling real anti-Google ‘Scroogled’ tees and mugsMicrosoft has long started an anti-Google smear marketing campaign with the ‘Scroogled’ motto, but now it takes it to another level by actually launching a store where…
16 October Scroogled ad campaign works; 53% of viewers have new feelings toward BingSince last November, Microsoft's Scroogled ad campaign against Google has highlighted some actions that are not exactly consumer friendly, according to the guys in Redmond; we're talking things like mixing paid ads with search results, leaving ads in Gmail accounts, and other actions not considered customer friendly. The original idea behind the campaign was to get people to switch to Bing for their everyday search needs...
10 August Microsoft once again goes on the offensive against getting ScroogledMicrosoft has launched its most recent attack against getting Scroogled. No, this has nothing to do with that filthy rich billionaire Duck from Disney lore who jumps into all of his money that he collects inside a vault. That's Scrooge McDuck and besides, the origin of the Scrooge name goes back to author Charles Dickens...
10 April Microsoft keeps Scroogled fire burning: new ad criticizes Google Play store privacyMicrosoft is on a roll with the Scroogled ads. After it launched its anti-Google ad campaign bashing the search company for going through your emails to place relevant ads...
Posts: 384; Member since: May 12, 2012
Ahh, spreading FUD, GO MICROSOFT! Meh, gotta do what you can to get money somehow eh? Windows 8 (the UI at least, I love it after StartIsBack) sucking wind, surface sucking wind (blame Win8 UI), Widnows Phone sucking wind... BING has always sucked wind... Its like I am back in a LAN center 10~ years ago, one of these times a company will pop up and these snipe shots will actually HIT something. Shortly after, someone will put out a video of balmer yelling "BOOM HEADSHOT", then switch to a consumer saying "well 1 hit 50 miss's aint so bad eh?" Microsoft's PR needs to be canned, focus on the platform's strength's, continually trying to cast an ugly shadow on someone else hasnt been working for them AT ALL!
posted on Dec 06, 2012, 9:11 PM 14
Posts: 6330; Member since: Mar 31, 2010
Windows 8 UI seems good if you have a touch screen device...
posted on Dec 06, 2012, 11:06 PM 3
Posts: 66; Member since: May 18, 2011
While they're pointing out facts, everyone with at least a first grader's education knows that. And we all know damn well Microsoft would sell out spots in their Search Engine if people actually used it and it was worth business' paying for spots on. Obviously they AREN'T going to charge for spots with such an unsuccessful product. Thumbs down or not, this is what would happen and the definition for unsuccessful is to not succeed and clearly Bing isn't doing well.
posted on Dec 06, 2012, 9:23 PM 5
Posts: 5396; Member since: Sep 16, 2010
That's not all, while I get ads on my results my ads are relevant and "unobtrusive" to the point I can't actually tell (or care for that matter) bing is full of adds..... Or should I say relatively full
posted on Dec 06, 2012, 9:48 PM 1
Posts: 1256; Member since: Nov 12, 2012
black propaganda eh microsoft? oh please you could do better than that! i use bing..as my default web search...but its just that some of it is not accurate! and no date or time when that article is published--which is why i keep on going to google's site
posted on Dec 06, 2012, 9:53 PM 2
Posts: 3786; Member since: Sep 30, 2009
Worked for Samsung.
posted on Dec 06, 2012, 10:58 PM 1
Posts: 6330; Member since: Mar 31, 2010
They pointed out obvious things - like waiting in line - sharing, bigger screen. 4G LTE (which when the iphone gets something that everyone else has had for a year, people go nuts over it and act like its revolutionary because that is what APPLE's marketing tells people to think).
posted on Dec 06, 2012, 11:02 PM 4
Posts: 235; Member since: Dec 28, 2011
If you want by business, show what you do well. Don't show me what others don't do well. I'll do the comparisons myself. This is only turning me off of Bing, by making Microsoft look like they think they're the righteous almighty.
posted on Dec 06, 2012, 11:46 PM 2
Posts: 2828; Member since: Aug 11, 2012
M$ is only axing their own foot. Such s**t doesn;t woprk in long run ... in fact M$ fud never worked ... that's why they are down to abysmal 15-17% when it comes to WEB. Only kids like NotYET (oops DotNET) technology :D
posted on Dec 07, 2012, 1:03 AM 1
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