Bing takes its “Scroogled” campaign to the next level against Google

Bing takes its “Scroogled” campaign to the next level against Google
Last week, we saw Bing start an initiative to “educate” consumers about the realities of using Google shopping as a method for finding the best prices. Google’s revenue comes from ads, we all know that. Bing’s assertion is that even the “search results” that are not delineated as “ads” on Google are also paid placements.

Now, loosely made to sound a bit like the “'Twas the Night Before Christmas” poem written by Clement Clark Moore, Bing brings the tale of holiday shopping in its newest video, “‘Twas the Story of Scroogled.

Chalk it all up to a massive coordinated effort by Microsoft to grab as much attention as it can this year across its products and services.  The effort will certainly work in some lines of business, is Bing on the right track with this campaign?

source: Bing (YouTube)


Story timeline

FEATURED VIDEO

24 Comments

1. Hammerfest

Posts: 384; Member since: May 12, 2012

Ahh, spreading FUD, GO MICROSOFT! Meh, gotta do what you can to get money somehow eh? Windows 8 (the UI at least, I love it after StartIsBack) sucking wind, surface sucking wind (blame Win8 UI), Widnows Phone sucking wind... BING has always sucked wind... Its like I am back in a LAN center 10~ years ago, one of these times a company will pop up and these snipe shots will actually HIT something. Shortly after, someone will put out a video of balmer yelling "BOOM HEADSHOT", then switch to a consumer saying "well 1 hit 50 miss's aint so bad eh?" Microsoft's PR needs to be canned, focus on the platform's strength's, continually trying to cast an ugly shadow on someone else hasnt been working for them AT ALL!

3. protozeloz

Posts: 5396; Member since: Sep 16, 2010

This campaign just shows a desperate Microsoft burning away money to try and get some relevance....

11. networkdood

Posts: 6330; Member since: Mar 31, 2010

Windows 8 UI seems good if you have a touch screen device...

13. Raymond_htc

Posts: 430; Member since: Apr 06, 2012

But not on a computer or laptop with no touchscreen....its horrendous.

20. drahmad

Posts: 480; Member since: Aug 20, 2011

for you

25. networkdood

Posts: 6330; Member since: Mar 31, 2010

I did say touchscreen, so your comment is irrelevant.....

2. protozeloz

Posts: 5396; Member since: Sep 16, 2010

Wow, that kind of tactic will just make their already crappy search engine look even more desperate, it's not like their results come from their search result, Bing just goggles everything for you

4. StrumerJohn

Posts: 66; Member since: May 18, 2011

While they're pointing out facts, everyone with at least a first grader's education knows that. And we all know damn well Microsoft would sell out spots in their Search Engine if people actually used it and it was worth business' paying for spots on. Obviously they AREN'T going to charge for spots with such an unsuccessful product. Thumbs down or not, this is what would happen and the definition for unsuccessful is to not succeed and clearly Bing isn't doing well.

5. protozeloz

Posts: 5396; Member since: Sep 16, 2010

That's not all, while I get ads on my results my ads are relevant and "unobtrusive" to the point I can't actually tell (or care for that matter) bing is full of adds..... Or should I say relatively full

6. MC1123

Posts: 1256; Member since: Nov 12, 2012

black propaganda eh microsoft? oh please you could do better than that! i use bing..as my default web search...but its just that some of it is not accurate! and no date or time when that article is published--which is why i keep on going to google's site

8. bucky

Posts: 3786; Member since: Sep 30, 2009

Worked for Samsung.

10. networkdood

Posts: 6330; Member since: Mar 31, 2010

They pointed out obvious things - like waiting in line - sharing, bigger screen. 4G LTE (which when the iphone gets something that everyone else has had for a year, people go nuts over it and act like its revolutionary because that is what APPLE's marketing tells people to think).

17. dsDoan

Posts: 235; Member since: Dec 28, 2011

Samsung was doing well long before those ads began.

23. protozeloz

Posts: 5396; Member since: Sep 16, 2010

It's not the same as this

9. networkdood

Posts: 6330; Member since: Mar 31, 2010

I block out on all ads on my phone and on my PC using chrome - BING is no better, and sometimes worse, than Google for searching.

12. networkdood

Posts: 6330; Member since: Mar 31, 2010

The reality of shopping online with any search engine is that sometimes you get phony websites - you have to use your brain, even when a search engine is doing much of the thinking for you.

14. androidrocks

Posts: 63; Member since: Apr 14, 2012

is bing still in beta? or am i the only one who noticed a beta tag under the bing logo?

15. Raymond_htc

Posts: 430; Member since: Apr 06, 2012

No GOOGLE- No BING. Shut up MS and make a fair competition between Google search and ur bingy Bing search.

16. dsDoan

Posts: 235; Member since: Dec 28, 2011

If you want by business, show what you do well. Don't show me what others don't do well. I'll do the comparisons myself. This is only turning me off of Bing, by making Microsoft look like they think they're the righteous almighty.

18. kanagadeepan

Posts: 1260; Member since: Jan 24, 2012

M$ is not going to learn from their mistakes. Bill Gates, come back and save your once great co....

19. rusticguy

Posts: 2828; Member since: Aug 11, 2012

M$ is only axing their own foot. Such s**t doesn;t woprk in long run ... in fact M$ fud never worked ... that's why they are down to abysmal 15-17% when it comes to WEB. Only kids like NotYET (oops DotNET) technology :D

21. Thephonegeek

Posts: 118; Member since: Nov 22, 2012

Nah! Google search is still better.

22. amozhi

Posts: 131; Member since: Oct 23, 2012

Now microsoft starting to feel the real heat from the competition. So they are focusing on attacking them rather than improving their product...

24. Aeires unregistered

Give it up MS, you're doing nothing but looking like a Dbag with this garbage.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.