Bing takes its “Scroogled” campaign to the next level against Google
Now, loosely made to sound a bit like the “'Twas the Night Before Christmas” poem written by Clement Clark Moore, Bing brings the tale of holiday shopping in its newest video, “‘Twas the Story of Scroogled.”
Chalk it all up to a massive coordinated effort by Microsoft to grab as much attention as it can this year across its products and services. The effort will certainly work in some lines of business, is Bing on the right track with this campaign?
source: Bing (YouTube)
This story is part of:Microsoft's 'Scroogled' campaign (11 updates)
27 November Scroogled! Microsoft hits Google below the belt againYesterday we showed you the latest ad for the Surface 2, one of Microsoft's latest tablets, which bashed the Apple iPad for lacking several useful key features. Apparently, the Redmond giant's strategy to make cheap shots about the competition is not at all over yet...
21 November Microsoft selling real anti-Google ‘Scroogled’ tees and mugsMicrosoft has long started an anti-Google smear marketing campaign with the ‘Scroogled’ motto, but now it takes it to another level by actually launching a store where…
16 October Scroogled ad campaign works; 53% of viewers have new feelings toward BingSince last November, Microsoft's Scroogled ad campaign against Google has highlighted some actions that are not exactly consumer friendly, according to the guys in Redmond; we're talking things like mixing paid ads with search results, leaving ads in Gmail accounts, and other actions not considered customer friendly. The original idea behind the campaign was to get people to switch to Bing for their everyday search needs...
10 August Microsoft once again goes on the offensive against getting ScroogledMicrosoft has launched its most recent attack against getting Scroogled. No, this has nothing to do with that filthy rich billionaire Duck from Disney lore who jumps into all of his money that he collects inside a vault. That's Scrooge McDuck and besides, the origin of the Scrooge name goes back to author Charles Dickens...
10 April Microsoft keeps Scroogled fire burning: new ad criticizes Google Play store privacyMicrosoft is on a roll with the Scroogled ads. After it launched its anti-Google ad campaign bashing the search company for going through your emails to place relevant ads...
Posts: 2828; Member since: Aug 11, 2012
posted on Dec 07, 2012, 1:03 AM 1
Posts: 235; Member since: Dec 28, 2011
posted on Dec 06, 2012, 11:46 PM 2
Posts: 3797; Member since: Sep 30, 2009
posted on Dec 06, 2012, 10:58 PM 1
Posts: 6330; Member since: Mar 31, 2010
posted on Dec 06, 2012, 11:02 PM 4
Posts: 1256; Member since: Nov 12, 2012
posted on Dec 06, 2012, 9:53 PM 2
Posts: 66; Member since: May 18, 2011
posted on Dec 06, 2012, 9:23 PM 5
Posts: 5396; Member since: Sep 16, 2010
posted on Dec 06, 2012, 9:48 PM 1
Posts: 384; Member since: May 12, 2012
posted on Dec 06, 2012, 9:11 PM 14
Posts: 6330; Member since: Mar 31, 2010
posted on Dec 06, 2012, 11:06 PM 3
PhoneArena Comments Rules
A discussion is a place, where people can voice their opinion, no matter if it is positive, neutral or negative. However, when posting, one must stay true to the topic, and not just share some random thoughts, which are not directly related to the matter.
Things that are NOT allowed:
- Off-topic talk - you must stick to the subject of discussion
- Trolling - see a description
- Flame wars
- Offensive, hate speech - if you want to say something, say it politely
- Spam/Advertisements - these posts are deleted
- Multiple accounts - one person can have only one account
- Impersonations and offensive nicknames - these accounts get banned
Moderation is done by humans. We try to be as objective as possible and moderate with zero bias. If you think a post should be moderated - please, report it.
Have a question about the rules or why you have been moderated/limited/banned? Please, contact us.
Send a warning to post author
Send a warning to Selected user.
The user has 0 warnings currently.
Next warning will result in ban!
Ban user and delete all posts
Message to PhoneArena moderator (optional):