Logging 10k steps a day with your Fitbit will boost your player performance in NBA2K17
The way Fitbit and NBA2K17 publisher 2K see it, this tie-in will help keep Fitbit users active by awarding their habit of movement with virtual earnings inside the sports game. Intrinsically, it makes a lot of sense, even if the reward isn't exactly mindblowing. Moreover, it's nice to see 2K added to the growing Works with Fitbit program, which lets developers, brands and users connect the wearables maker's platform to popular health apps, services, hardware products, and now – games. There's potential for more Fitbit-integrated games to be released on console, PC, and mobile now.