Lenovo's affordable ZUK brand outs its first promo video, and it's pretty terrible

Lenovo's affordable ZUK brand outs its first promo video, and it's pretty terrible
The Lenovo-backed venture ZUK is the firm that wants to be the next disruption in the Chinese mobile industry, after brands like Xiaomi and Meizu did it with success, while second-tier ones like Umi or Elephone are following in their footsteps. Lenovo fronted the startup with quite a lot of cash, wanting to move the focus from hardware to software with the new brand. In fact, out of 400 ZUK employees, 350 are dedicated to the development of the company's custom Android ROM and interface overlay, as well as the accompanying services.

Watch out, Xiaomi and MIUI? Well, the ZUK Z1 flagship is shaping up to be great value for the money, and we don't know about the ZUK user interface, but when it comes to marketing, the new company has a long way to go. Here's the first promo video meant to increase the brand awareness below, tell us what you think about it. Wouldn't it be better if they just said "we are a going to release a phone with 5.5" 1080p display, 3 GB of RAM, and 4000 mAh battery for less than $300?"

source: GizChina



1. Saioofi

Posts: 342; Member since: May 23, 2014


9. waddup121 unregistered

release the ZUK in you...


Posts: 322; Member since: Feb 28, 2014



Posts: 322; Member since: Feb 28, 2014

Tr..rrrrrr ...Z.U.K.........Tr..rrrrr....Z..U.K.

4. tech2

Posts: 3487; Member since: Oct 26, 2012

I am feeling hypnotized.

5. ryq24

Posts: 875; Member since: Oct 17, 2011

Apparently there is something cheaper than this upcoming phone! The budget for this ad.

6. judik971

Posts: 84; Member since: Sep 26, 2013

It's weird

7. Aploine

Posts: 445; Member since: Oct 24, 2013

A dull brainwashing stupidity

8. dimas

Posts: 3363; Member since: Jul 22, 2014

"pretty terrible." Just say it's terrible or ugly, no need for sugar coating lol.

10. ABC_123

Posts: 49; Member since: Jul 11, 2014

What is this? Is this gonna be a selfie phone?

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.