Latest comScore data shows iOS getting even closer to Android in the U.S.

Latest comScore data shows iOS getting even closer to Android in the U.S.
The latest data from comScore is out and it shows that iOS is continuing to close the gap with Android in the U.S. For the three months that ended in June, Apple's mobile OS was installed on 44.1% of U.S. based smartphones owned by someone 13 years of age and older. That was up from the 42.6% share that iOS users had for the three months ended in March. The gain of 1.5 percentage points, combined with Android's loss of .8pp during the same period, moved iOS within 7.5 percentage points of its rival. Android saw its share decline from 52.4% for the three months ended in March, to 51.6% for the quarter that ended in June.

Windows Phone and BlackBerry each lost .4 percentage points from the end of March to the end of June. This left Windows Phone with a 2.9% share of the U.S. smartphone market, and BlackBerry with 1.2% as the second quarter came to a close.

Looking at manufacturers, Apple extended its lead over Samsung by 1.7 percentage points during the second quarter. Apple's results mirror those of iOS of course, which means the company saw its share rise from the 42.6% at the end of March, to 44.1% for the three months ended in June. During the same time period, Samsung saw its stateside market share decline from 28.3% to 28.1% Apple now has a comfortable 13 percentage point lead over its rival. LG and Motorola each lost .1pp in the same time period, to 8.3% and 4.9% respectively. HTC was the big loser, dropping from a 3.8% share at the end of March to 3.4% at the end of June.

Reaching 71.8% of app users in the U.S., Facebook had the top smartphone app in the U.S. for the second quarter. YouTube had a slim lead over Facebook Messenger for second (56.3% vs. 54.5% respectively). Other notables mentioned included Google Maps (47.7%), Twitter (24.2%) and Snapchat (21%).


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source: comScore

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