Instagram unveils colorful modern logos and new black and white design

We've known that Instagram was working on an updated UI for its app, but a bit of a surprise came today as Instagram announced it would be changing its well-known logo to something much more modern and simplified. The company showed off its new logo today along with an interesting video that gives a brief overview of the design process for that new icon.

The final icon is a simplified version of the camera image and the four color stripes has become a kind of sunrise gradient that ties together the new logos for Instagram and its companion apps -- Layout (photo grid app), Boomerang (gif maker) and Hyperlapse (time lapse). We have to say that the new logos for the companion apps look all right. Layout's icon looks like a mouse, but otherwise, they're fine. The odd thing is that because of the video going through the design process for the Instagram icon, we saw a few in there that looked better than what was the eventual winner. The final icon is a bit too simplified for our tastes. 

And, it looks like the logo has sucked the color from the Instagram app UI, because the new layout is basic black and white. That's not really a bad thing, because it pushes focus onto the image content, as it should. The new versions of the apps are rolling out now. They should be available for iOS, rolling out now for Android users, and coming later this week for Windows 10 mobile. 

source: Instagram & Medium



1. Coconut00

Posts: 485; Member since: Jan 13, 2015

I hate the new UI and the logos are even worse

4. Unordinary unregistered

I love it. It's more modern and uniform. Clean. My logo is themed so i don't mind it

12. Mercedes-Benz

Posts: 403; Member since: Jan 18, 2015

i dont mind the new UI , it looks clean but the new logo makes me wanna puke

2. Lauticol

Posts: 404; Member since: Jun 25, 2011

Thank God we have icon packs in Android!

5. Unordinary unregistered

6. kkmkk

Posts: 699; Member since: May 06, 2013

thank google god is outdated

3. EcoCare

Posts: 444; Member since: Jul 30, 2014

I think the UI is okay but the icons could be better.

7. omar98

Posts: 71; Member since: Aug 28, 2011

Many icons in the video were actually a million times better

8. Andrewtst

Posts: 697; Member since: Jan 25, 2009

The new icon is much modern but it could be better.

9. ThePython

Posts: 902; Member since: May 08, 2013

Looks awful.

10. Vanliewn

Posts: 65; Member since: Oct 03, 2015

Like the app, hate the icon

11. yogeeg

Posts: 4; Member since: Feb 23, 2016

Where is the black and white theme ? I find my instagram layout still blue theme.

13. KONICHIWA-ANNYONG unregistered

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