Huawei sells its new high-end smartphone via a messaging app

Huawei sells its new high-end smartphone via a messaging app
With plenty of competition among Chinese smartphone manufacturers, new techniques are required to get consumers in the country interested in a particular brand. Xiaomi has found some success with the "Hunger Marketing" technique. With this method, consumers are asked to pre-register their interest in a particular phone, so that Xiaomi can grab the email addresses of hundreds of thousands of potential buyers. Once the handset is hyped sufficiently, a very limited number of phones are sold. Just the other day, 10,000 units of the Xiaomi Redmi Note phablet were sold in one second.

Huawei apparently has its own method for selling its phone that is off the beaten path. According to the Wall Street Journal, Huawei decided on Chinese messaging app WeChat, to be one of the channels it will use to sell the Huawei Honor 6. The high-end device is powered by a home-grown octa-core processor, and sports a 5 inch screen with resolution of 1080 x 1920. A 13MP camera is on back, with a 5MP front-facing snapper ready to take great selfies.

Huawei, which usually sells its handsets in the region through local carriers, is hoping to widen distribution of its devices using the WeChat app. The messaging platform, which is in a partnership with Chinese e-commerce company JD, ran a contest giving away a free Huawei Honor 6 to the person who could correctly guess the price that the handset would be sold at. That figure turned out to be 1999 Yuan ($322 USD). Right now, Huawei has 8% of the Chinese market which puts it in sixth place in the country.

With 400 million users, WeChat is used for texts and voice messages, to share pictures, play games and is even used to hail a taxi. Last year, an online payment system was added to the app, which Huawei wants to exploit. If this is successful, we could see other handset manufacturers try the same thing.


source: WSJ

Related phones

6
  • Display 5.0" 1080 x 1920 pixels
  • Camera 13 MP / 5 MP front
  • Processor HiSilicon Kirin, Octa-core, 1700 MHz
  • Storage 16 GB + microSDHC
  • Battery 3000 mAh

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11 Comments

1. steedsofwar unregistered

That is one beautiful phone. For the price, you're getting top end specs. I'm not sold on QHD displays. At that screen size 1080 is superb. The only thing I'm a little uncertain about is the processor. It doesn't have a great track record. But just look at that price tag! If anyone knows where you can import them from safely, then leave a reply to me please.

2. faizan-sharif

Posts: 98; Member since: Jun 26, 2013

huaweimobileshop.com any where in the world you can buy from here, if u have any problem email me faizansharif11@gmail.com

4. Ashoaib

Posts: 3251; Member since: Nov 15, 2013

keep your marketing to yourself, ppl can google many websites to buy

10. faizan-sharif

Posts: 98; Member since: Jun 26, 2013

O stupid, just get to know before you talk, a person asked some reliable place to buy and i gave him the official website link of huawei. As i have already gone through the procedure to order i cud help him , if he is having problem , so i just shared my email adress, so you do not need to get cheap and call it marketting ok, atleast you shud know i a sharing an officaila link

3. Ashoaib

Posts: 3251; Member since: Nov 15, 2013

huawei kirin 920 is not as potent as snapdragon 800/801 but still fairly powerful... mali 450 is little disappointment which huawei is using in most of its phones... they should use little more powerful gpu

8. Bondurant

Posts: 761; Member since: Jun 04, 2014

Kirin 910 uses Mali 450. kirin 920 uses Mali T628.

11. faizan-sharif

Posts: 98; Member since: Jun 26, 2013

Mr stupid its Mali T628, first get to know before you talk

5. Hyper82

Posts: 6; Member since: Apr 23, 2014

Kirin scores better from snapdragon 801 but not as 805

7. Bondurant

Posts: 761; Member since: Jun 04, 2014

the higher clocked version scored 41000+ on antutu. Huawei plans to release a higher clocked "extreme version" of the Honor 6.

6. bpcooper14

Posts: 32; Member since: May 14, 2014

It'd be nice to see this on the gethuawei website.

9. Hyper82

Posts: 6; Member since: Apr 23, 2014

So,honor 6-oneplus one -or xiaomi mi3 could be the best choice?

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