HTC

HTC's Q3 reports favorable - slight profit, but looks good after a series of losses

HTC's Q3 reports favorable - slight profit, but looks good after a series of losses
HTC has released its business report for Q3 2014 and it seems rather favorable, considering the series of losses the company endured last year. The report says that the One (M8)'s momentrum continued over from Q2, still selling well despite the cut-throuat competition, while the mid-range Desire 816 and Desire 820 "solid sales" in Asia as well.

HTC's revenue for the quarter is close to $1.4 billion, with a net profit of $19.7 million. Sure, that's not an extreme income, but at least it's not on the negative side. The company also predicts that its revenue will be slightly bigger next quarter – between $1.41 and $1.54 billion.

HTC has done a lot this year to ensure that it gets noticed. It partnered with Microsoft to release a Windows Phone version of its otherwise-Android-toting flagship device, which was a notable event, as manufacturers had long steered their premium devices away from Windows and there was (and still is) a shortage of flagship phones to represent Redmond's OS. Later, the company sought to bring innovation to the field handset camera usage, starting with the ZOE photo-sharing app, the reveal of selfie-centered phablet – the Desire EYE, the software update to bring all the newest camera features to older flagships – EYE Experience, and the peculiar and rather risky RE camera. HTC also struck a deal with Google to produce the latest and greatest Nexus-branded tablet.

How well the Nexus 9, the REcamera, and the Desire Eye will do remains to be seen. The next couple of months will show us whether fate has just given HTC a temporary break, or if the company has actually devised a successful strategy and turned its course around.

Will you be crossing your fingers for HTC?

source: HTC via Engadget

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