HTC exec explains why the One M9 carries over industrial design from the M8

HTC's chief designer explains why the One M9 looks just like the One M8
If you thought "that's just like the One M8!" when HTC announced the One M9, you are not alone, as the company carried over its stellar machined aluminum unibody design tradition to the new flagship. HTC's industrial design execs Claude Zellweger gave an interview at the MWC expo and explained that they wanted to keep the signature HTC design language, so that everyone recognizes the phone as an HTC flagship device when observing from the side, like Apple does with its bi-annual product design swaps.

That's not to say that the One M9 is easier or cheaper to craft than the already established One M8 chassis. Machining the new casing is taking twice as long now per unit, said Mr Zellweger - 300, instead of 150 minutes - mainly on the account of the new dual-anodization process that makes the metal stand out. There are other subtle differences that HTC incorporated to house the larger 20 MP camera unit that is protruding only slightly from the back, and to make the metal unibody phone sturdier and less prone to drop damage.

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