HTC exec explains why the One M9 carries over industrial design from the M8

HTC exec explains why the One M9 carries over industrial design from the M8
If you thought "that's just like the One M8!" when HTC announced the One M9, you are not alone, as the company carried over its stellar machined aluminum unibody design tradition to the new flagship. HTC's industrial design execs Claude Zellweger gave an interview at the MWC expo and explained that they wanted to keep the signature HTC design language, so that everyone recognizes the phone as an HTC flagship device when observing from the side, like Apple does with its bi-annual product design swaps.

That's not to say that the One M9 is easier or cheaper to craft than the already established One M8 chassis. Machining the new casing is taking twice as long now per unit, said Mr Zellweger - 300, instead of 150 minutes - mainly on the account of the new dual-anodization process that makes the metal stand out. There are other subtle differences that HTC incorporated to house the larger 20 MP camera unit that is protruding only slightly from the back, and to make the metal unibody phone sturdier and less prone to drop damage.


Related phones

One M9
  • Display 5.0" 1080 x 1920 pixels
  • Camera 20 MP / 4 MP front
  • Processor Qualcomm Snapdragon 810, Octa-core, 2000 MHz
  • Storage 32 GB + microSDXC
  • Battery 2840 mAh(21.7h 3G talk time)
One (M8)
  • Display 5.0" 1080 x 1920 pixels
  • Camera 4 MP / 5 MP front
  • Processor Qualcomm Snapdragon 801, Quad-core, 2300 MHz
  • Storage 32 GB + microSDXC
  • Battery 2600 mAh(20h 3G talk time)

FEATURED VIDEO

42 Comments

1. ankitp

Posts: 138; Member since: Feb 19, 2013

cool story bro

41. oister85

Posts: 506; Member since: Apr 27, 2012

Yeah, i think the M9 offers more over the Galaxy s6. I hope Htc, sony lg make a comeback for this year.

2. MrKoles

Posts: 368; Member since: Jan 20, 2013

I still find the M8 more attractive lol.

4. ankitp

Posts: 138; Member since: Feb 19, 2013

when m8 launched i found m7 more attractive

8. hellbread

Posts: 309; Member since: Nov 21, 2014

I still find M7 in black to be one of sexiest phones ever.

10. limporgyuk

Posts: 349; Member since: Nov 06, 2013

Agreed, sexy in aesthetics and ergonomics

36. LionStone

Posts: 1048; Member since: Dec 10, 2010

Which transfers over to the M8 and over to the M9

16. MrKoles

Posts: 368; Member since: Jan 20, 2013

Oh yes! I didnt even mention, but the M7 was the sexiest. I could imagine the M9 Mini/Compact with the same specs but with trimmed down bezels. Would be quite futuristic.

32. Wiencon

Posts: 2278; Member since: Aug 06, 2014

For me silver M7 is the most sexiest phone ever. Lumia 925 is on second place, but first time I saw M7 I instantly fell in love, wish they released phone in M7 chassis with bigger battery, it would be my dream phone.

5. Cela911

Posts: 18; Member since: Jan 15, 2015

I agree haha...

6. Kruze

Posts: 1285; Member since: Dec 30, 2014

Yeah, I agree. The hairline brushed metal in gunmetal grey on the M8 is just beautiful. But the M9 still looks good, I just prefer the M8's design more.

3. gueAHOK

Posts: 156; Member since: Mar 03, 2015

The problem is not the "industrial design from the M8". The problem is the dimension of the device. In the year 2015, they need to be thinner than previous year. OR if they want to keep the same thickness as the year before, they need to put bigger battery. Furthermore, they could use bigger screen. The HTC ONE screen is the smallest among the flagship. They also need to be more friendlier with the price because spec-wise, they lost compared to S6 (fingerprint sensor, InfraRed transifer, screen accuracy, etc.)

9. TyrionLannister unregistered

M9 has an IR sensor.

20. mixedfish

Posts: 1542; Member since: Nov 17, 2013

Yep, that rounded back and 9+mm thickness is something from 2012. Surprised they can't even fit a larger battery.

24. Hyperreal

Posts: 357; Member since: Oct 08, 2013

you cant fit a larger battery on a curved back. look at moto x or nexus 6. they are about 10,6 thick and moto x has much smaller battety. i have one m7 which 9,3 mm and feels very slim because of that curved back and feels great in hand.ergonomics are mach better then xperias and othe slimmer phones.

25. gueAHOK

Posts: 156; Member since: Mar 03, 2015

that's not the problem. the problem is HTC seems to be idle in innovation.

38. LionStone

Posts: 1048; Member since: Dec 10, 2010

Rounded back is actually innovation, you know, ergonomics where you want it, as it rests in your hands. Flat backs are so 2012. And they actually DID increase the battery size from M8 to M9 with a curved back

37. LionStone

Posts: 1048; Member since: Dec 10, 2010

dude, you are lost...spewing more misinformation...

42. ILikeBubbles

Posts: 525; Member since: Jan 17, 2011

i disagree. the reason why i've been so loyal to HTC over the years is because they've been a little more reluctant to jump on the phablet bandwagon.

7. Settings

Posts: 2942; Member since: Jul 02, 2014

Why change for something that really works in the first place? People here just as hard to please, easily bored. The same reason why Galaxies and Xperias stays on a consistent design language. Also works for brand recognition. When you see one, you won't mistake it for another brand.

12. gueAHOK

Posts: 156; Member since: Mar 03, 2015

Well, because the open nature of android will bring faster innovation. And they (samsung, HTC, Sony, etc) can't stand still in the UN-monopoly market. .... unlike apple market where apple can milking their user on and on with a slightly different product over and over again....

11. limporgyuk

Posts: 349; Member since: Nov 06, 2013

300 hours of machining time, no wonder there's a price compromise. At our engineering plant we charge customers £10 per hour for CMM.

13. gueAHOK

Posts: 156; Member since: Mar 03, 2015

I guess that's mean HTC need to find a way to make their manufacturing more efficient, or they'll be history.

15. Swizzlewood

Posts: 11; Member since: Feb 11, 2015

it says 300 minutes NOT hours

40. LionStone

Posts: 1048; Member since: Dec 10, 2010

As if you would know...please stop posting your drivel

14. carlemillward unregistered

M7 is still the best, much better design, OIS, symmetry, a black bar with functions.

26. Hyperreal

Posts: 357; Member since: Oct 08, 2013

True. But the only thing I dont like in M9 is the black bar. Rest is fine for me. Grills could be symetrical also but i dont think its a big issue.

34. biophone

Posts: 1994; Member since: Jun 15, 2011

They need to put the display drivers somewhere. Its not wasted spaces. Plus the black bar looks cool!

17. RebelwithoutaClue

Posts: 5474; Member since: Apr 05, 2013

A video that starts with two words... The verge.. then you know you won't have to see it. Lost interest or respect for that site a long time ago.

21. mixedfish

Posts: 1542; Member since: Nov 17, 2013

Could not have put it better myself. Those guys are more interested in wanking than anything else.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.