HMD Global reunites PureView trademark with Nokia brand

by Alan Friedman / Aug 26, 2018, 8:34 PM

With HMD Global's recent purchase of the PureView trademark from Microsoft, the Nokia brand is now reunited with the branding used on some of the cameras found on Nokia smartphones. The name made its debut with the Nokia 808 PureView, a Symbian powered handset that launched in June 2012. The phone featured a 41MP sensor in back and a .3MP camera in front. The Windows Phone powered Nokia Lumia 1020 was released the following year sporting a PureView camera carrying a 41MP sensor (view image at the top of this article), and a 1.2MP selfie snapper in front. Both models also featured a Xenon flash and Zeiss lenses.

Other Lumia models also included the PureView branding for their cameras including:

HMD Global currently produces Android powered Nokia phones under a license granted by Nokia. HMD acquired the PureView brand from Microsoft on August 23rd. Microsoft had received the trademark when it purchased Nokia's Devices and Services unit for more than $7 billion back in 2013. We could see HMD Global use the PureView name on future Nokia smartphones.

Listing with the EU's intellectual property organization shows that HMD Global now owns the PureView trademark

source: EUIPO via NokiaMob.net

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28 Comments

1. dmdzordilla

Posts: 56; Member since: Jul 31, 2018

Without excellent engineers, Pureview will only be just a trademark. Bring it on Nokia / HMD! Goodluck

posted on Aug 26, 2018, 8:50 PM 6

3. Rafishant

Posts: 395; Member since: Oct 13, 2015

Well, most of Nokia engineers are now with HMD Global

posted on Aug 26, 2018, 9:05 PM 2

11. worldpeace

Posts: 3127; Member since: Apr 15, 2016

Well, most of Nokia engineers already get fired FTFY

posted on Aug 27, 2018, 1:21 AM 2

15. meanestgenius

Posts: 21778; Member since: May 28, 2014

You have proof of this via a link, or are you all smoke and mirrors?

posted on Aug 27, 2018, 6:01 AM 3

17. Venom

Posts: 3410; Member since: Dec 14, 2017

Yup, I do remember them firing a bunch of people.

posted on Aug 27, 2018, 11:41 AM 0

19. meanestgenius

Posts: 21778; Member since: May 28, 2014

Post links as proof that HMD fired Nokia camera tech engineers or you're all smoke and mirrors just like the guy you're co-signing.

posted on Aug 27, 2018, 3:34 PM 1

23. Venom

Posts: 3410; Member since: Dec 14, 2017

I'm not co-signing anyone. You're just mad because I said something in response to another user and you saw fit to comment just because you have some sort of imaginary beef with me.

posted on Aug 28, 2018, 4:34 PM 0

26. meanestgenius

Posts: 21778; Member since: May 28, 2014

Nah, you're co-signing, and now you're as stuck as he is because you can't provide links to back up your obvious smoke and mirrors. You just saw fit to cosign because it was me that made a comment that contradicts what he said due to your ridiculous vendetta against me.

posted on Aug 28, 2018, 6:09 PM 0

13. Martin_Cooper

Posts: 1774; Member since: Jul 30, 2013

They are back in partnership with Zeiss, expect Nokia to have a top of the top camera in the next few years when the catch up with the competition. Same way Leica helped Huawei.

posted on Aug 27, 2018, 4:30 AM 1

21. LoveHater

Posts: 234; Member since: Oct 09, 2013

Lol , no , Leica did nothing. Huwaei has Imaging dept in Finland and guess what ,,it runs by last gen Nokia camera dept engineering. Thi 40 mp Huwaei camera is result of that ,,,,

posted on Aug 28, 2018, 10:13 AM 0

18. Venom

Posts: 3410; Member since: Dec 14, 2017

I expect good things from their cameras, but they are going to have a lot to live up to with the Pixel phones having the best camera of any phone.

posted on Aug 27, 2018, 11:42 AM 0

20. meanestgenius

Posts: 21778; Member since: May 28, 2014

Huawei P20 Pro begs to differ.

posted on Aug 27, 2018, 3:34 PM 0

24. Venom

Posts: 3410; Member since: Dec 14, 2017

The blind camera test against the Note 9 begs to differ.

posted on Aug 28, 2018, 4:35 PM 0

27. meanestgenius

Posts: 21778; Member since: May 28, 2014

What does that have to do with the P20 Pro, lol. Absolutely nothing. You're just deflecting, as usual.

posted on Aug 28, 2018, 6:11 PM 0

2. meanestgenius

Posts: 21778; Member since: May 28, 2014

Awesome! HMD has been steadily making their Nokia branded smartphones resemble the Nokia of old. This is just the next logical step. Looking forward to Pureview Nokia branded smartphones from HMD, as I'm sure they now have the right people in place to bring the excellence of Pureview back to life.

posted on Aug 26, 2018, 8:55 PM 5

25. Venom

Posts: 3410; Member since: Dec 14, 2017

Still won't compare to the Pixel phones cameras.

posted on Aug 28, 2018, 4:36 PM 0

28. meanestgenius

Posts: 21778; Member since: May 28, 2014

Prove it. Until then, talking about smartphones you don't actually own, lol.

posted on Aug 28, 2018, 6:12 PM 0

4. Rafishant

Posts: 395; Member since: Oct 13, 2015

This is probably the reason they haven't release a proper flagship yet!

posted on Aug 26, 2018, 9:06 PM 9

5. mrsmith5280

Posts: 30; Member since: Jul 23, 2018

Same thing I was thinking and Im glad they are taking their time with a first true flagship!

posted on Aug 26, 2018, 9:11 PM 1

6. rsiders

Posts: 1934; Member since: Nov 17, 2011

So can we please get a proper 2018-2019 high-powered, fully loaded flagship now?

posted on Aug 26, 2018, 9:34 PM 4

8. Akilesh

Posts: 14; Member since: Dec 20, 2017

It will have the Light powered Penta-lens camera with PureView, In-glass FPS and NO Notch. The design will be Similar to that of Sirocco while the camera module will be circular like on Lumia 950.

posted on Aug 26, 2018, 10:34 PM 2

9. Bankz

Posts: 2531; Member since: Apr 08, 2016

You got inside info on this or is this based of off rumors because it sure sounds exciting. Heard it would have a glass back but lack wireless charging though. Pls can you confirm?

posted on Aug 26, 2018, 11:46 PM 0

16. Akilesh

Posts: 14; Member since: Dec 20, 2017

This is from a very credible source who has used the device himself! Initially, wireless charging was not there. But now HMD Global have included it due to the request from fans. Oh, and there will be two flagships. Only the bigger one will have in-display FPS. But both of them will have many lenses at the back like a showerhead.

posted on Aug 27, 2018, 7:24 AM 0

7. kevin007in

Posts: 327; Member since: Oct 28, 2015

bring back a 1020 successor and do some justice to PUREVIEW name.

posted on Aug 26, 2018, 9:48 PM 4

10. Lukino

Posts: 31; Member since: May 04, 2018

I still have a lumia 920. The camera was breakthrough in THAT time. I hope about real flagship too with breakthrough camera in 2018 or 2019 AGAIN.

posted on Aug 27, 2018, 1:06 AM 2

12. Sammy_DEVIL737

Posts: 1529; Member since: Nov 28, 2016

Mannnnn, I want Nokia to get back its old position. Really liked most of their devices.

posted on Aug 27, 2018, 3:00 AM 1

14. Martin_Cooper

Posts: 1774; Member since: Jul 30, 2013

Had Nokia 1020. It literally beat the s**t out of any mobile camera at that time and for the next 2 years. In terms of image quality of course as newer phones had faster camera but none could even come close to its IQ. What a shame that Microsoft's cancer once again killed something great.

posted on Aug 27, 2018, 4:32 AM 1

22. Nimbus

Posts: 442; Member since: Apr 02, 2018

It was not Microsoft cancer that killed it but it was stupid Nokia ceo elop and Steve ballmer who both together destroy both the companies image with stupid plan and decision they made during it time even when the lumina brand was alive and successful now satya nadeella handling it great but it's too late now to get msft back into mobile techscape.

posted on Aug 28, 2018, 3:31 PM 0

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