Nokia is coming back with Android smartphones and tablets!


After years of staying away from the mobile market, Nokia appears to be gearing up to re-enter it, with both smartphones and tablets. As a reminder – the company was to be barred from selling smartphones up until the end of this year, carrying the Nokia name, due to the acquisition deal with Microsoft, which went down in late 2014. Microsoft got exclusive rights to the Lumia brand, and also had rights to brand its feature phones as “Nokia”. The Finnish company did bend the rules a bit and launched a tablet — the Nokia N1 — which it was licensing other manufacturers to build and distribute, but it didn't really become a mindblowing success. One because the tablet market isn't in great shape currently, and secondly – the whole "I license it, you build and sell it" certainly places a lot of constraints in pushing a product reliably to multiple markets.

Well, a complex alliance has been formed between Nokia Technologies and a few partners in order to get the Nokia name, even for feature phones, back in the hands of its Finnish originators. Earlier, we reported about an announced deal between Microsoft and FIH Mobile Ltd. (a subsidiary of Hon Hai/Foxconn Technology) and HMD Global (a new Finnish company, “led by some of the world’s top mobile specialists"). From this agreement, FIH will get the manufacturing facility and 4,500-man staff that was producing the Nokia-branded feature phones. HMD will get the actual brand.


Nokia has just announced that, yes, this does mean that its name is coming back to smartphones and tablets worldwide. See, apparently, Nokia and HMD are in close partnership, and the former will license its name to the latter for the purpose of distributing Nokia-branded, Android-powered tablets and smartphones around the world. It's an exclusive deal, which bonds the two companies together. Or, in a way, you could say that HMD intends to treat the Nokia name as its mobile division. The fact that they bought the brand for feature phones is a nice bonus that would help them keep the Nokia name throughout possible product lines in the future.

Who are the specialists heading HMD? Interestingly enough, the people who are about to become CEO and President of the company come from Microsoft's own Mobile division. Arto Nummela has worked at Nokia and is currently head of Microsoft’s Mobile Devices business for Greater Asia, Middle East and Africa as well as Microsoft’s global Feature Phones business. He will become CEO at HMD upon closure of the Microsoft deal. Florian Seiche has previously worked at HTC and Nokia, and is currently Senior Vice President for Europe Sales and Marketing at Microsoft Mobile. He will become President at HMD upon closing the Microsoft deal.

So, what now? HMD promises to invest $500 million over the next three years, to support the marketing of Nokia-branded phones and tablets worldwide. The company claims that it is dedicated to deliver beautifully-designed, high-quality products, in lieu with Nokia's mission.

So, one way or another, Nokia is really making a comeback to the mobile scene. Are you excited?

source: Nokia; Microsoft; HMD

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73 Comments

1. Arthurhkt

Posts: 723; Member since: Apr 19, 2012

Please Nokia, please be just another Stock Android. I know you got a lot of great designer, please design the UI with good old Nokia essence.

5. ibend

Posts: 6747; Member since: Sep 30, 2014

so... you want stock android or Nokia designed UI?

11. Arthurhkt

Posts: 723; Member since: Apr 19, 2012

Second one please

34. itsdeepak4u2000

Posts: 3718; Member since: Nov 03, 2012

Meego skin on top of Android, what say?

53. Arthurhkt

Posts: 723; Member since: Apr 19, 2012

Go keyboard really mess up my sentences, lot of typo.

23. 444777

Posts: 399; Member since: May 02, 2016

8 series Nokia with S7Edge specs please.

32. dimas

Posts: 3342; Member since: Jul 22, 2014

Nokia launcher was one of the best launchers I used before. Needs a little polish and tweaking but still one of the best.

35. volcano

Posts: 348; Member since: Jan 25, 2013

they already have a launcher called Z launcher google it

42. nithyakr

Posts: 161; Member since: Jun 20, 2014

I'm a bit worried that they would use a forked version of Android without Google apps (Most importantly Play store). That would be a real deal breaker if they do so. Here's hoping that they wouldn't do such thing!

60. Podrick

Posts: 1284; Member since: Aug 19, 2015

Nah, they already learned their lesson from X series.

58. cherry.dev

Posts: 107; Member since: Apr 15, 2016

let's just hope Nokia is still Nokia what we always knew not just some another chinese OEM. because you know their first Android tablet....

61. Podrick

Posts: 1284; Member since: Aug 19, 2015

Yeah, good quality and good pricing. If they can price it right while retaining their quality and durability, they can still survive in this competitive market.

64. TerryTerius unregistered

I'm pretty sure that they are referring to the fact that the N1 was basically an iPad clone and didn't have any of that distinct Nokia DNA.

2. tech2

Posts: 3487; Member since: Oct 26, 2012

Hopefully this time they won't rip off iPad mini...

3. ibend

Posts: 6747; Member since: Sep 30, 2014

they still can compete.. as long as they didnt went crazy over profit margin -_- just like how lumia 650 with SD212 cost $230

10. GreenMan

Posts: 2697; Member since: Nov 09, 2015

@ibend 'They "STILL" can compete...? Android is a BIG herd... Even Samsung 'The Android Giant' has trouble keeping a foothold in extremely competitive South Asian Market because of brands like Xiaomi & Meizu... Nokia could manage to sell some; no doubt... The world is full of die hard Nokia Fans (including me!!!)... But the end result won't be much unlike Blackberry Perv... Ahem... I mean; Pirv... G'Day iDream!

28. ibend

Posts: 6747; Member since: Sep 30, 2014

"The world is full of die hard Nokia Fans" thats the point I know they need to get money ASAP to grow big again, but they shouldnt rush it.. they still can survive if their pricing is lower than samsung (and higher than the rest) and for final ultimate move =>> $799 flagship with SD823, 256GB expandable storage, water-resistant, and huge sensor for main camera (and almost stock android with slight symbian style :P)

31. epdm2be

Posts: 819; Member since: Apr 20, 2012

Problem with the Lumia's isn't their pricing nor the design. The problem is the OS that nobody wants. Even Symbian has had more apps than what Windows Phone had. ANd Windows Phone is about to leave and to be replaced with the magical Windows 10 mobile which breaks most if not all Windows Phone apps in existence. Then there's the lack of interest of Microsoft to fully keep supporting the stand-out features of their devices which made some of these Lumia's unique in the first place. Like that fantastic camera o/t 1020 or the fantastic audio-subsystem in the 950/xl. It's all Microsoft fault!

44. Guaire

Posts: 885; Member since: Oct 15, 2014

950XL for example wouldn't sell well even if it came with Android. It just isn't the OS anymore.

50. mahima

Posts: 727; Member since: Nov 20, 2014

that is made by microsoft...

56. Guaire

Posts: 885; Member since: Oct 15, 2014

Made by mobile division of Microsoft which is essentially Nokia. Its design language and material choices clearly follows to Nokia Lumia line. Nokia Lumia handsets were candy colored bezelicious overpriced plastic phones.

4. Xperia14

Posts: 1208; Member since: Sep 01, 2015

Please make a successor to the 1020! Unbelievable no manufacturer did it, but I'd love to have a great camera at the expense of a big camera hump as long it's close to the 1020!

25. 444777

Posts: 399; Member since: May 02, 2016

The return of the: Nseries Eseries 8series Epic it will be.

26. GreenMan

Posts: 2697; Member since: Nov 09, 2015

@444777 Epic it will be you say? Well, I'd like to call it an 'Epidemic'... I certainly miss my N70 (RIP), but unfortunately, the world is no place for a 'glorified' Feature Phone anymore... But I'd sure love to see those ol' Symbian Days back...!

66. akki20892

Posts: 3902; Member since: Feb 04, 2013

i should wait, and switch from Lumia 930 to Android Nokia. we need Nokia N10......

67. mrochester

Posts: 976; Member since: Aug 17, 2014

Sounds like you're being rather nostalgic there. We definitely don't want to go back to the days of the N, E or 8 series!

33. epdm2be

Posts: 819; Member since: Apr 20, 2012

Naaah, I would rather have a successor to my 808Pureview instead. It is better for still photography (no weird yellow tint) and has some unique features that even today NO OTHER smartphone has. E.g. FM-transmitter (which will become useful again in due time when the FM-bands get relieved as EU are enforcing the switch to DAB+ for radiostations)

45. nithyakr

Posts: 161; Member since: Jun 20, 2014

Problem is they mainly focused only on the Camera on 1020 much like the 808 Pure view not the User Experience. They should fine tune both of these to make a phone with best of both worlds.

6. An.Awesome.Guy

Posts: 636; Member since: Jan 12, 2015

I am not excited at all because I think that the great engineers and managers did left Nokia in the past 10 years. It would be like Motorola, Sharp...etc ,it won't really shape the industry unlike Samsung or LG

36. epdm2be

Posts: 819; Member since: Apr 20, 2012

You mean "the great engineers and managers got sacked" But then again with enough incentive anybody can be persuaded to come back. I mean Damian Dinning for instance works at Jaguar and Juha Alakarhu works for Apple (last I heard) so if Nokia asked them to come back, I don't see why they wouldn't. Provided they got enough freedom to do their stuff and with enough incentive.

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