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Google Lens coming to Image Search to help users get more relevant results

Alan Friedman

Published: Sep 25, 2018, 2:03 PM

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Google Lens coming to Image Search to help users get more relevant results

Google Lens is an image recognition feature that analyzes images to search for more information about them. Now, Google says that over the next few weeks, it will start rolling out Lens to its Image Search "to help you explore and learn more about visual content you find during your searches." If you use Search and come across an image that you want to delve deeper into, press on the Lens icon underneath it.

Googles Lens will analyze the image and show you other photos related to it, even providing you with links to stores where you can purchase an item that you found in Search. And using a finger to draw a circle around part of an image will narrow down your search results even more.

"...we’ve been working to include more imagery and videos in Search, whether it’s illustrated weather reports, live sports clips, or our visual recipe experience. We've been able to do this in part thanks to advancements in computer vision, which help us extract concepts from images. We model hundreds of millions of fine-grained concepts for every image and video that we have in our index. For example, an image of a tiger might generate concepts like "feline," "animal" or "big cat." This lets us identify a picture by looking at its pixels, without needing to be told by the words on a page.

Another new capability called "featured videos" will find relevant clips related to your search topic. It's all part of Google's plan to make "visual content" more helpful to Google Search users.

source: Google

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Alan, an ardent smartphone enthusiast and a veteran writer at PhoneArena since 2009, has witnessed and chronicled the transformative years of mobile technology. Owning iconic phones from the original iPhone to the iPhone 15 Pro Max, he has seen smartphones evolve into a global phenomenon. Beyond smartphones, Alan has covered the emergence of tablets, smartwatches, and smart speakers.

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