Free texting? There's an app for that

It could be the app that is every Teen's dream. A company called Gogii is offering an app called textPlus that allows users to send unlimited, free texts from an iPhone or iPod Touch to any text capable phone on any carrier. And the bill is paid by textPlus, which means that parents will probably love this app as much as the kids do.

Now this doesn't mean that the isn't a catch-most things that sound too good to be true usually are. The texts are advertisement supported which means that banner ads run throughout the app. Eventually, Gogii plans on including ads within the text messages themselves and who can blame them? Reaching the coveted teenage demographic isn't always so easy and this app should provide an easy way for advertisers to get through to their target. Additionally, Gogii might try to raise revenue by offering virtual goods or a paid version of the app. The founders of Gogii already have tasted success in the cellular world. They started up Jamdat, a company that sold ringtones and games to cell owners by use of text messages. The company was sold to EA for $680 million dollars in 2006.

source: NYTimes