Fitbit announces new Fitbit Charge HR and Fitbit Surge activity trackers for sports enthusiasts
But for now, let's see what the Fitbit Charge HR is about. This is a smart fitness-tracking wristband that has Fitbit's PurePulse proprietary optical heart rate recognition technology at its core. It motivates users to maintain workout intensity and monitors calorie burn. The bright OLED screen displays day-long stats and continuous heart rate tracking with steps, distance, floors climbed, calories burned and time spent exercising. The Exercise Mode mode records your workouts and gives out real-time exercise stats, detailed summaries, and heart rate insights. In addition, there's a sleep quality monitor, and a Caller ID feature that shows whoever's calling you - their name or number - on the device's OLED display. The wristband is water-resistant, has a comfortable texture, and secures tightly with a metal clasp.
And now, the Fitbit Surge. This is the Fitness Super Watch, which has all the power of the Fitbit Charge HR, but also offers a built-in GPS, seamless mobile device sync, Multiple Sport Mode for classifying workouts and viewing detailed summaries of completed exercises, customizable watch faces, Caller ID, text alerts and mobile music control. The Surge includes six sensors - 3-axis accelerometer, 3-axis gyroscope, digital compass, optical heart rate monitor, altimeter, and ambient light sensor. There's a backlit LCD touch screen for easy viewing and navigation through real-time stats, workout apps and alarms. Meanwhile, the battery lasts a whopping seven days on one charge.
Here are the availability and pricing details. Both the Fitbit Charge HR and Fitbit Surge are available now on Fitbit.com and other online stores, in addition to major North American retailers, including Best Buy, Brookstone, Dick’s Sporting Goods, Kohl’s, REI, The Sports Authority and Target. But the physical retail sales will begin by the end of January. Global vendors will be announced further along. The Fitbit Charge HR ($149.95) is available in black, plum, blue and tangerine (those two are coming soon). The Fitbit Surge ($249.95) is available in black, blue and tangerine (again, coming soon).
In addition to all that, Fitbit is introducing new automated and smart features like Multi-device support (link up to 5 Fitbit devices to one account), improved food logging for all Fitbit users (including barcode scanning for Android, iOS, and Windows users), new Fitbit Challenges to help drive motivation and friendly competition, and improved Fitbit friend finding through email search features and Facebook Friend Finder.