First physical Apple Store in Mexico opens its doors

First physical Apple Store in Mexico opens its doors
Apple opened its very first physical Apple Store in Mexico yesterday.  A tweet from Apple CEO Tim Cook said, "¡Gracias México por recibirnos!" Translated, Cook's missive read, "Thanks for welcoming us, Mexico!" While the store opened on Saturday, people were already waiting on line at 7pm on Friday night.

The name of the location is Apple Vía Santa Fe and the tech titan is planning on building two more stores in Mexico City, with one being considered a global flagship. Apple is hoping to use the new stores in Mexico as a gateway to other countries like Argentina, Chile and Peru. The new Apple Store in Mexico features a custom 37-inch television screen, a Genius Bar, custom wooden cabinets and tables, and room for in-store classes. Nearly 200 employees work at the store.

Apple started an email campaign last week in an attempt to drum up visitors to visit the store. The promotion actually worked as thousands ended up visiting the brick and mortar location over the weekend. Check out some images of Apple's first physical retail store in Mexico by clicking on the slideshow below.


source: Apple via AppleInsider

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44 Comments

1. Fona13A unregistered

Aye lmao

2. AmashAziz

Posts: 2934; Member since: Jun 30, 2014

What the hell are 200 employees for?? Is the store a 20 storey building, or the size of a shopping mall....????

3. Fona13A unregistered

Selling bootleg goods.

4. Clars123

Posts: 1078; Member since: Mar 16, 2015

yup..I read that right..

5. Arch_Fiend

Posts: 3951; Member since: Oct 03, 2015

It must be like 5 stores combined or some s**t.

7. trojan_horse

Posts: 5868; Member since: May 06, 2016

Judging from the photos I've seen online, it isn't 5 stores combined. I guess those 200 employees would have to work at different shifts, not all day or everyday.

14. Arch_Fiend

Posts: 3951; Member since: Oct 03, 2015

Well damn, how many employees work at an Apple store then?

17. Unordinary unregistered

40ish at my local store

23. Arch_Fiend

Posts: 3951; Member since: Oct 03, 2015

Well in that case I guess 200 overall employees isn't that much.

26. Unordinary unregistered

The downtown store has about 100

21. Settings

Posts: 2943; Member since: Jul 02, 2014

34 of which cooks tacos for customers. #noracist

25. ibend

Posts: 6747; Member since: Sep 30, 2014

37. drunkenjay

Posts: 1697; Member since: Feb 11, 2013

10 are for the store, 190 work for the cartel.

6. XperiaFanZone

Posts: 2279; Member since: Sep 21, 2012

Their store is just next door to Apple HQ and despite Mexico's Hugh population, Apple decided to open their store there after 40 years, seems interesting

8. iLovesarcasm

Posts: 589; Member since: Oct 20, 2014

Mexicans should not welcome Americans. The Apple store should be at the border.

9. Scott93274

Posts: 6040; Member since: Aug 06, 2013

That's cool. A lot of big brands seem to avoid opening shops in Mexico. It's nice to see Apple go against this trend. Though in all honesty, I don't see the need as they do have the internet in Mexico.

12. darkkjedii

Posts: 31308; Member since: Feb 05, 2011

One thing I love about Apple, is it's racial diversity.

15. Fona13A unregistered

Companies do not care about any color except for green. If green ain't in your pocket they could give a crap about your culture or ethnicity.

16. kiko007

Posts: 7505; Member since: Feb 17, 2016

Tell that to my 93% Caucasian coworker base. They care about green........and WHITE apparently lol.

27. lyndon420

Posts: 6824; Member since: Jul 11, 2012

That's interesting. It's 99% Caucasian where I work. We have one Italian working here and he's rasict against black. Go to the McDonald's up the street and it might be 1% Caucasian.

28. kiko007

Posts: 7505; Member since: Feb 17, 2016

The irony of the Italian being racist is priceless. The world is a weird place IMO -_-. (Not making light of it as a Latino American, just thought it was really intriguing.....)

19. darkkjedii

Posts: 31308; Member since: Feb 05, 2011

You totally missed my point, judging by that silly ass response.

30. hector93

Posts: 25; Member since: Jun 07, 2010

Because if it ain't green, HUH! They're not interested OKCURRR

20. Omarc07

Posts: 574; Member since: Nov 12, 2012

Thats not true obviously u havent been to mexico theres lots of big brands here walmart,best buy,costco,sams club,mcdonalds,burgerking,pollo loco,kfc ,sears, AT&T wireless and those are just a few theres is A LOT MORE . i just can remember the others but i was in mexico city last month and it felt as i was in the US . All the stores they have in the US they have in mexico and i mean ALL.

24. Scott93274

Posts: 6040; Member since: Aug 06, 2013

I've been there a few times when I was very young, but never to any of the big cities. I searched for a few of the stores you talked about and I can see that I was wrong. Thank you for the respectful correction.

32. Bernoulli

Posts: 4361; Member since: Sep 01, 2012

I don't see the need as they do have the internet in Mexico. what does that even mean??

33. Scott93274

Posts: 6040; Member since: Aug 06, 2013

Meaning that they can buy everything Apple related online as opposed to the store. It was noted that lines were much shorter this year and it was explained by the media that it was possible more people were buying iPhones online... The need for a physical Apple store is not really relevant, in my opinion.

36. Bernoulli

Posts: 4361; Member since: Sep 01, 2012

meh what gives, mexico is a blackberry/android country anyway.

42. LuisF

Posts: 4; Member since: Oct 15, 2016

A lot of people in Mexico (probably most) are just too afraid to buy online because of the high rates of credit card fraud and prefer physical stores. Therefore, all this years they've been buying from premium resellers such as ishop or macstore who do have physical stores all over the country but have a more limited stock of products and accessories, instead of buying directly from Apple via the website. Not to mention that the in-store tech service and genius bar were unavailable to customers in Mexico until now (resellers do not offer a genius bar and for service and repairs they usually have to send the devices to the US, though presumably they will now send them to Mexico City).

41. LuisF

Posts: 4; Member since: Oct 15, 2016

A lot of people in Mexico (probably most) are just too afraid to buy online because of the high rates of credit card fraud and prefer physical stores. Therefore, all this years they've been buying from premium resellers such as ishop or macstore who do have physical stores all over the country but have a more limited stock of products and accessories, instead of buying directly from Apple via the website. Not to mention that the in-store tech service and genius bar were unavailable to customers in Mexico until now (resellers do not offer a genius bar and for service and repairs they usually have to send the devices to the US, though presumably they will now send them to Mexico City).

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