David Beckham hired as global brand ambassador by Samsung

David Beckham hired as global brand ambassador by Samsung
Some people may cynically point out that David Beckham is a part-time footballer, as most of his time is dedicated to ad campaigns and photo shoots. They won't be wrong, but it seems this is the exact reason why Samsung has chosen him as its Olympic Games Ambassador.

Mr.Beckham is charged with the job to disseminate the news that Samsung is a sponsor for the 2012 Olympic Games that will take place in London, which happens to be Beckham's birth place.

The deal between the Korean manufacturer and the soccer player is already in effect, so between now and the summer of 2012 we can expect quite a few ads with the ex-Manchester United and Real Madrid man:

"The collaboration will start with appearances in multi-platform adverts and public relations campaigns, covering various elements of Samsung's London 2012 marketing programme."

Samsung is quite aggressive with its Galaxy S II ads, but we guess that hiring David Beckham as a global brand ambassador for the company brings its efforts to a whole new level.

via: Engadget



1. NeXoS

Posts: 292; Member since: May 03, 2011

What a waste of money, stupid Samsung. You don't need any celebrity endorsements if you have an awesome phone. You're just wasting money!

2. WakaFlakaD

Posts: 576; Member since: Apr 30, 2011

Extra kick on the money! Great move by Samsung! Also for Beckham as well

3. som

Posts: 768; Member since: Nov 10, 2009

Now Samsung can kick the ball straight to Steve Jobs's head.

4. stupid unregistered

great phone and great deal

5. stupid unregistered

dkm ngu nhÆ° heo

6. Futbol not football unregistered

I will not buy this phone. Now if it were Xavi I might buy it, but not Beckham....

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