David Beckham hired as global brand ambassador by Samsung
Mr.Beckham is charged with the job to disseminate the news that Samsung is a sponsor for the 2012 Olympic Games that will take place in London, which happens to be Beckham's birth place.
The deal between the Korean manufacturer and the soccer player is already in effect, so between now and the summer of 2012 we can expect quite a few ads with the ex-Manchester United and Real Madrid man:
"The collaboration will start with appearances in multi-platform adverts and public relations campaigns, covering various elements of Samsung's London 2012 marketing programme."
Samsung is quite aggressive with its Galaxy S II ads, but we guess that hiring David Beckham as a global brand ambassador for the company brings its efforts to a whole new level.