Check out the two latest ads for the Apple iPhone X right now

Apple's latest ads for the iPhone X both run for less than 15 seconds, so you can't blame the ad agency for trying to get in as much action as possible in each precious second. Both ads focus on using Apple Pay with the tenth anniversary iPhone model, and you know what that means. Yup, the identity of the shopper is verified with a glance thanks to Face ID. The two ads try to show how fast Apple Pay is on the iPhone X by using the tag line "Pay and Done."

The first spot is called "Groceries," and it shows an iPhone X user in a supermarket purchasing a variety of fruit. Strawberries, an apple (subliminal hint, perhaps?), a pineapple, a bunch of bananas and a watermelon are purchased. And our shopper turns the fruit into a representation of the ocean including a shark and some dolphins (cleverly made with bananas). There is even a palm tree in the background.

The second ad is titled "Kicks," and shows a woman using Apple Pay to purchase a cool new pair of sneakers, or kicks. They are made by Nike, which partners with Apple on the Series 3 Nike+ Apple Watch.

You can watch both ads right now. On top of this story you'll find "Groceries," and directly below is "Kicks." While we wouldn't rate these among Apple's best ads, they do get the point across.

source: Apple (1), (2)

Related phones

iPhone X
  • Display 5.8" 1125 x 2436 pixels
  • Camera 12 MP / 7 MP front
  • Processor Apple A11 Bionic, Hexa-core, 2390 MHz
  • Storage 256 GB
  • Battery 2716 mAh(21h 3G talk time)




Posts: 2817; Member since: Oct 03, 2012

iPhone Kicks Apple......indeed it kicked Apple down.....ugly notch phone!

5. T12RYK

Posts: 849; Member since: Jun 10, 2011

Is that why Android manufacturers are lining up to copy it?


Posts: 2817; Member since: Oct 03, 2012

And those Android manufacturers are stupid to copy such an ugly thing!

3. RebelwithoutaClue unregistered

Wonder if 'they' will consider these ads artistic as well ;)

8. DonovanCho

Posts: 10; Member since: Aug 18, 2015

The commercials more or less show what Apple wants ApplePay to be. As much as I dislike Samsung, they are the only ones that are doing mobile payment tech correctly. The S series not only uses NFC but also mimics the magnetic strip tech, meaning that you can use a S9 on almost any POS in EU or US

9. RebelwithoutaClue unregistered

Except a lot of EU countries don't use the magnetic strip tech anymore since it's very easy to skim those. In my country (Netherlands) they stopped using the magnetic strip in 2012.

10. midan

Posts: 2972; Member since: Oct 09, 2017

"The S series not only uses NFC but also mimics the magnetic strip tech, meaning that you can use a S9 on almost any POS in EU or US" Stone age calling :D

12. Sammy_DEVIL737

Posts: 1529; Member since: Nov 28, 2016

& then Apple pay doesn’t has support in many countries... :(

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