Check out the two latest ads for the Apple iPhone X right now

Apple's latest ads for the iPhone X both run for less than 15 seconds, so you can't blame the ad agency for trying to get in as much action as possible in each precious second. Both ads focus on using Apple Pay with the tenth anniversary iPhone model, and you know what that means. Yup, the identity of the shopper is verified with a glance thanks to Face ID. The two ads try to show how fast Apple Pay is on the iPhone X by using the tag line "Pay and Done."

The first spot is called "Groceries," and it shows an iPhone X user in a supermarket purchasing a variety of fruit. Strawberries, an apple (subliminal hint, perhaps?), a pineapple, a bunch of bananas and a watermelon are purchased. And our shopper turns the fruit into a representation of the ocean including a shark and some dolphins (cleverly made with bananas). There is even a palm tree in the background.

The second ad is titled "Kicks," and shows a woman using Apple Pay to purchase a cool new pair of sneakers, or kicks. They are made by Nike, which partners with Apple on the Series 3 Nike+ Apple Watch.

You can watch both ads right now. On top of this story you'll find "Groceries," and directly below is "Kicks." While we wouldn't rate these among Apple's best ads, they do get the point across.



source: Apple (1), (2)