BlackBerry KEYone market release delayed, now shipping after May


BlackBerry fans must have been disappointed to learn that the new KEYone smartphone, teased back in January at CES 2017 and introduced one month later at MWC 2017, will not be shipping within a month since the official announcement.

Chinese company TCL announced back in February that the BlackBerry KEYone should be available globally starting April. Unfortunately, the market release timeframe of the smartphone has been moved to May.

BlackBerry's CEO John Chen confirmed during the company's earning calls that the KEYOne will be in production at the end of April, which means it will not arrive in stores until after May.


The new release date applies to all markets, so if you've been waiting for your pre-ordered BlackBerry KEYone smartphone to arrive in April, you'll most certainly be even more disappointed.

If you're thinking to buy the BlackBerry KEYone, depending on your location, you can get it for $550 in the United States, €600 in Europe, or £500 in the United Kingdom.

source: BlackBerry via MobileSyrup, CrackBerry Forums

Related phones

KEYone
  • Display 4.5" 1080 x 1620 pixels
  • Camera 12 MP / 8 MP front
  • Processor Qualcomm Snapdragon 625, Octa-core, 2000 MHz
  • Storage 32 GB + microSDXC
  • Battery 3505 mAh

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116 Comments

1. libra89

Posts: 2310; Member since: Apr 15, 2016

This is a bummer. :(

2. Phonehex

Posts: 768; Member since: Feb 16, 2016

They delayed it because everyone is only gonna buy the S8 and S8+. They want to ship when the hype cools down.

4. Cat97

Posts: 1970; Member since: Mar 02, 2017

You mean, when everyone had already chosen their option for 2017 ? Not good !

6. trojan_horse

Posts: 5868; Member since: May 06, 2016

"They delayed it because everyone is only gonna buy the S8 and S8+. They want to ship when the hype cools down." Do you seriously believe such hypothesis makes any sense?

13. meanestgenius

Posts: 22393; Member since: May 28, 2014

@trojan_horse He's unaware of, or not taking into account, the fact that both BlackBerry Mobile and Samsung are marketing their respective new handsets to different clientele.

17. Phonehex

Posts: 768; Member since: Feb 16, 2016

If blackberry prices it at ~400$ it should potentially do very well. Even if the targeted clientele are very specific , it has a real chance of selling in fair numbers at 400 approx. Most people either buy phones around 400$ and below of they go full blown Flagships like iPhones or the galaxies. There is a true Vacuum between 400 - 650 price range.

26. trojan_horse

Posts: 5868; Member since: May 06, 2016

"If blackberry prices it at ~400$ it should potentially do very well. Even if the targeted clientele are very specific , it has a real chance of selling in fair numbers at 400 approx." I get your point, man. But, considering that BlackBerry hadsets are mostly geard towards the enterprise segment, the KEYone's price wouldn't be an issue at all, because enterprises/businesses aren't the average consumer, so they are more than capable to afford the KEYone handset for even $1000.

27. meanestgenius

Posts: 22393; Member since: May 28, 2014

I agree that if it were priced at $400, more "average Joe's and Josephine's" would take a look at it. The KEYone is, and these are words from the TCL Vice Presidents on mouth more or less, being marketed towards the prosumer that wants a more premium smartphone that still has the strongest security. However, going by your vacuum of between $400-$650, the KEYone fits right in there.

15. Phonehex

Posts: 768; Member since: Feb 16, 2016

Obviously not , it was a lame joke by me.

21. trojan_horse

Posts: 5868; Member since: May 06, 2016

"Obviously not , it was a lame joke by me." Okay... But you can try not to make such jokes frequently, as it makes you look like a troll... Seriously.

40. Mxyzptlk unregistered

I think he's only saying it's a joke because of the responses, but let's be real, no competent businessman is going to release a niche device with a high price right now when the S8 is coming out.

46. meanestgenius

Posts: 22393; Member since: May 28, 2014

Two totally different markets, so the S8/S8+ won't affect the KEYone sales.

68. Mxyzptlk unregistered

I don't think you understand how the market works. That may apply to some of the third world countries where blackberry has a little clout, but not in the markets like the US and their home country.

73. meanestgenius

Posts: 22393; Member since: May 28, 2014

I don't think YOU understand how markets work, third world country or not. BlackBerry actually has more clout in third world countries like Indonesia, South Africa and the UAE as far as selling devices than they currently do in the U.S. Research, research, research...can't stress that enough.

87. Mxyzptlk unregistered

You do realize that was a figure of speech? By saying little, I wasn't diminishing their stance in said countries, but you are clearly wearing it like a badge.

95. meanestgenius

Posts: 22393; Member since: May 28, 2014

Now you're backtracking because I've called you out and proved you wrong with facts. Typical "little guy" tactic of yours.

103. Mxyzptlk unregistered

Not my fault if you don't understand what a figure of speech is. This explains you: https://youtu.be/LP4TRxc3rGg

110. meanestgenius

Posts: 22393; Member since: May 28, 2014

Now you're still backtracking because I called you out on your ignorance again. You're seething with anger right now, and this describes you perfectly: https://s-media-cache-ak0.pinimg.com/564x/9e/bc/fe/9ebcfe6c6e73560f24719616aff4f352.jpg

9. meanestgenius

Posts: 22393; Member since: May 28, 2014

For the most part, if not all, those that are in the market for the BlackBerry KEYone aren't looking to buy a Galaxy S8/S8+. I know I'm not. It's two totally different clientele that these handsets are being marketed to.

62. azimesmail

Posts: 264; Member since: Nov 23, 2014

I have a S8+ on preorder, and I'm gonna get the KEYone as well lol.

12. maherk

Posts: 6999; Member since: Feb 10, 2012

Why do you find the make it about the S8 on every article? I'm pretty sure KEYons's target is completely different to that if the S8.

39. Mxyzptlk unregistered

You know it's true. I don't care about Samsung, but blackberry would be crazy to release the KeyONE now and risk cannibalizing its sales.

45. meanestgenius

Posts: 22393; Member since: May 28, 2014

People in the market for a KEYone aren't going for a an S8/S8+. Two totally different markets.

67. Mxyzptlk unregistered

Actually, Samsung is trying to break into the productivity market with some of their products, so that's not totally right.

72. meanestgenius

Posts: 22393; Member since: May 28, 2014

Samsungs PRIMARY market is the consumer market. BlackBerry Mobiles PRIMARY market is enterprise. If either can pick up sales from other markets, that's fine, but both are primarily marketed for two different markets entirely.

86. Mxyzptlk unregistered

You're crazy if you think Samsung hasn't tried catering to the enterprise market with some of their products. I never said anything about them being for different markets other than their own.

94. meanestgenius

Posts: 22393; Member since: May 28, 2014

Please point out in my post I said they haven't. You're crazy if you think that people who are in the market for a KEYone are going to buy an S8/S8+.

79. Crispin_Gatieza

Posts: 3163; Member since: Jan 23, 2014

You need to put new tin foil on that hat. If you think the people who are in the market for a KEYone are also considering the S8 you're delusional. That's like a Mercedes buyer keeping an eye on the new F-250 coming later this year.

88. Mxyzptlk unregistered

Even I wouldn't compare blackberry to Ford. Ford is a running joke in the auto industry. There is a guy who said he was going to get both devices.

96. meanestgenius

Posts: 22393; Member since: May 28, 2014

Get BOTH. That obviously doesn't mean that he's choosing the S8/S8+ because of the delay.

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