Non-existent Apple product is third most recognized in its class

Non-existent Apple product is third most recognized in its class
With the Apple iPhone struggling like it never has done before, does the tech giant have anything up its sleeve to be its next big thing? For years, there have been rumors that the company is working on AR smartglasses that at least one analyst expects to be bigger than the iPhone. We could see such a product launch as early as next year. The pressure is on Apple to deliver something spectacular, and that shows up in a report written by research firm Digi-Capital along with Augmented World Expo (AWE).

Spotted by ZDNet, the report already has Apple as the third most recognized manufacturer of AR headsets with Microsoft HoloLens and Magic Leap numbers one and two, respectively. Not bad for a product that has yet to show up anywhere. And the "potential Apple smartglasses" even topped the real and available Google Glass Enterprise Edition, which recently was refreshed and updated. The data was collected by surveying 776 people, who were allowed to name more than one brand. 77% named the HoloLens, 67% mentioned MagicLeap and the upcoming Apple Glasses was tagged by 43% of the respondents. The Google Glass Enterprise Edition was named by 35% of the 776 people surveyed.

According to the report, Apple will offer its smartglasses to the enterprise first. The report also says that it isn't clear whether Apple will deliver a device "tethered" to the iPhone, or one able to work independently. However, earlier this year reliable TF International analyst Ming-Chi Kuo said that Apple's first pair of smartglasses will need to pair with an iPhone; the handset will provide the processing power for the glasses. Digi-Capital notes that while early adopters might buy "several tens of millions" of these glasses by 2023, it will be several years after that before the device will be seen as a smartphone replacement by the majority of the public.

Google Glass wearer ends up questioned for three hours after getting tossed out of a movie theater


Apple is third in smartglasses even though it does not yet have such a device

Apple is third in smartglasses even though it does not yet have such a device


Back in April 2014, Google introduced what was then called "Project Glass" by releasing a video showing what life would be like using the AR glasses. The problem with the clip was that while Google titled it "One Day," the majority of the public thought that the product was ready to do all of the things that Google showed in the video. And then there were the issues with privacy; several bars banned the AR glasses because they could take pictures on the sly. One Google Glass wearer was minding his own business and enjoying a movie when all of a sudden he was taken out of the theater by a federal agent and surrounded by 10 cops. He was questioned for three hours because the agent was concerned that the Glass wearer was filming the movie while wearing the connected specs. You might ask why someone would be wearing Google Glass inside a movie theater, and the answer makes sense. These were the prescription version of Glass and he needed to wear them to view the movie clearly. And he also had disabled the internet connection in advance, just in case.

Will Apple Glasses suffer from the same fate? At the time, the public wasn't too familiar with the concept of Augmented Reality. Now, many smartphones offer AR features and Google has just launched an AR version of Maps for pedestrians. By the time Apple Glasses are ready for public consumption, they will no doubt be welcomed with open arms. Apple has reportedly developed a new operating system for the device called rOS (the "r" stands for Reality).

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8 Comments

1. ChrisLaarman

Posts: 15; Member since: Aug 12, 2016

I would love to have AR-glasses. Probably as an alternative (not replacement) for a smartwatch. This implies (for me, not for everyone): some satellite to a smartphone, even less of an input device than a smartwatch. As I have one foot in both Android and iOS, I might well end up having both implementations of AR-glasses. My main use would be in navigation. I could imagine some "killer apps" for AR-glasses that concentrates on two fields of navigation: boating (or flying, correspondingly) with water depths, winds and traffic blended in, and navigating inside buildings (offices, supermarkets). Yes, these would generate data traffic. Yes, a store would tempt me.

3. JamesSv

Posts: 16; Member since: Sep 14, 2018

Yeah say you’re a on a road and you’re going to your destination you just follow the blue path on the road for navigation

4. sgodsell

Posts: 6895; Member since: Mar 16, 2013

The people that they surveyed were from AR Expo show. It wasn't from any consumers. In other words it's a useless survey.

5. sgodsell

Posts: 6895; Member since: Mar 16, 2013

Nothing like some good hype and propaganda to pump up Apple, when they don't have any at or VR headsets.

6. iloveapps

Posts: 582; Member since: Mar 21, 2019

And other OEMs had AR/VR for years and yet most people do not care. But when apple releases, its gonna make a trend and OEMs will follow and copy apple.

7. rocwurst

Posts: 37; Member since: Jan 05, 2013

Incorrect sgodsell. What this survey of industry experts and insiders says is that Apple's ARkit and plethora of AR apps from 3rd parties (that significantly exceeds Android) means that the foundation has already been laid for a major impact on the AR market once Apple releases smart glasses themselves.

8. sgodsell

Posts: 6895; Member since: Mar 16, 2013

Wrong, on a number of things. First of all ARkit doesn't have a plethora of AR apps from 3rd parties (that significantly exceeds Android). That is just a flat out lie. Plus if you honestly think that ARKit apps are going to just work as is on Apple's AR glasses or headset. Then you just told me any everyone here that you don't know this technology, or how it works. As a matter of fact AR on glasses or headsets more resembles VR headsets. ARKit is using one display that is not splitting the display for your left and right eyes. Plus there will be no touch screen interface what so ever. Everything has to be rewritten for Apple's new AR glasses, period.

2. JamesSv

Posts: 16; Member since: Sep 14, 2018

I want ar glasses cause 1) I wear glasses 2) I just think it’d be crazy just to see things like back to future when the shark comes at you or see a restaurant review on the fly to see if it’s a nice establishment don’t y’all think?

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