Apple's fresh 'One Night' promo video flaunts beautiful 'Shot on iPhone 7' low-light footage


Apple is relentless in promoting arguably the most stand-out hardware feature of its phones, the excellent cameras that now capture a wide color gamut, and the iPhone 7 and 7 Plus screens are able to display those shots properly on their displays. That's not all, though, as Apple just recorded what is arguably the best quarter of a public company ever, hauling close to $18 billion to its coffers on account of new iPhone users brought on to the Apple camp by outfitting the 7 Plus with true zoom and depth-of-field camera set. 

The iPhones' cameras are so popular that it is the most used shooter on Flickr and other image-centered venues, and has been for a while now. Leave it to Apple to hammer this point home with its "Shot on iPhone 7" campaign that features untouched footage from around the globe made by regular iPhone Joes. This latest installment is called One Night, and, you guessed it, flaunts the low-light photography prowess of Apple's finest handsets.

Related phones

iPhone 7
  • Display 4.7" 750 x 1334 pixels
  • Camera 12 MP / 7 MP front
  • Processor Apple A10 Fusion, Quad-core, 2340 MHz
  • Storage 256 GB
  • Battery 1960 mAh(14h 3G talk time)
iPhone 7 Plus
  • Display 5.5" 1080 x 1920 pixels
  • Camera 12 MP / 7 MP front
  • Processor Apple A10 Fusion, Quad-core, 2340 MHz
  • Storage 256 GB
  • Battery 2900 mAh(21h 3G talk time)

FEATURED VIDEO

21 Comments

1. torr310

Posts: 1646; Member since: Oct 27, 2011

The day shots varies, but the night shots the Galaxy S7 definitely excels.

4. ibend

Posts: 6747; Member since: Sep 30, 2014

*Pixel

6. torr310

Posts: 1646; Member since: Oct 27, 2011

Probably.... just speaking of experience from the results I saw from friends phones. Haven't had a chance to see the result from Pixel in person.

17. marorun

Posts: 5029; Member since: Mar 30, 2015

Its just make near perfect shot no matter the situations. I am so unhappy its came out a bit more than 1 months after i got my G5 :(

2. Arthurhkt

Posts: 723; Member since: Apr 19, 2012

Apple hater: "Well, that because iPhone user are lifeless and always keep taking selfie photos". Apple user: "iPhone produce the best photo out there!" Pro Camera user: "Y U All used smartphone as your main camera!!????" Tech user: "Well, iPhone did a good job on their camera, but there is still some other OEM had better camera on capturing different type of photos." *Apple: "We removed our camera because of.... courage, all you need to do now is to get the latest iCamera to capture the images."

7. Unordinary unregistered

Fail.

9. tedkord

Posts: 17311; Member since: Jun 17, 2009

No, he pretty much nailed it.

12. batmite

Posts: 197; Member since: Jan 19, 2017

No he didn't. Stop being so salty.

14. sissy246

Posts: 7074; Member since: Mar 04, 2015

OMG is that all you know how to say Mxy. Your poor mom and dad are salty every time they look at you.

16. batmite

Posts: 197; Member since: Jan 19, 2017

What are you babbling about now?

3. danidin

Posts: 40; Member since: May 15, 2014

Untouched footage? the ad clearly says that "additional hardware and apps used".

5. ibend

Posts: 6747; Member since: Sep 30, 2014

what did you expect from tame apple press? :-/

8. Unordinary unregistered

That doesn't mean the footage was touched you numbskull.

10. tedkord

Posts: 17311; Member since: Jun 17, 2009

It kind of does.

21. Unordinary unregistered

If I shoot in a third party app to control settings better, than I am still using the camera and hardware to its full potential. I'm not going into an editing program to change colors/effects afterward. Dumb as a box of rocks.

15. sissy246

Posts: 7074; Member since: Mar 04, 2015

LMAO, then why would they say it if it wasn't so.

18. marorun

Posts: 5029; Member since: Mar 30, 2015

do not mean its was not touched as well. And when they say this its often because its was.

11. batmite

Posts: 197; Member since: Jan 19, 2017

The best camera ever on a smartphone just keeps getting better. I'm ready to see what new innovations Apple brings to its camera next.

19. marorun

Posts: 5029; Member since: Mar 30, 2015

You mean what innovation from Sony its bring to its next camera. lets see probably 1000 fps slow motion video thats sony just made possible with new generation sensor? MXY go back to your cave.

13. rsiders

Posts: 1934; Member since: Nov 17, 2011

Great images and fine piece of advertising. Bravo for the choice of music. I'll probably never go to the Apple side but i give credit where it's due.

20. marorun

Posts: 5029; Member since: Mar 30, 2015

Apple probably have one of the best marketing team ever. Could sell iSand in the desert easy.

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