Apple announces iPhone 7 and iPhone 7 Plus: gorgeous new design, revolutionary camera, water-resistant


Here's a fun fact for ya: if you're asked to name a random number between 1 and 10, there's a 1 in 3 chance you're going to pick the number 7. What does this have to do with today's Apple event? Well, not a whole lot, save for the fact that the iPhone 7 and iPhone 7 Plus were made official during the show. And there's nothing random about them at all. In fact, they're both products of immaculate design and precise engineering, as you would expect of an Apple device. 

A gorgeous new color and finish


Rumors about a new, refined black iPhone turned out to be true. The iPhone 7 will be available in a new Jet Black color, with a shiny finish giving the handset design uniformity. And it looks gorgeous! Of course, the phone will also come in gold, silver, and rose gold, which are all hues we knew from previous-gen iPhones. A stealthy matte black variant will be made available for those who don't like the Jet Black's glossy finish. 

What's also changed is that the antenna strips on the top and bottom are a lot more discrete now and blend a lot better with the handset's shape. But much more importantly, the new iPhones are IP67-certified water-resistant. You still can't take them while scuba-diving, of course, but splashes of water or a quick rinse under the tap should not do them any harm.

Attention has been given to the iconic home button as well. It is now "solid state", meaning that it won't click in anymore. It is capable of detecting various levels of pressure, and the Taptic Engine will respond with its recognizable feedback when a press is detected. The Touch ID fingerprint sensor is still built right into it. 


Brighter, colorful displays


On the surface, not much has changed in the display area. The iPhone 7 has a 4.7-inch Retina Display, while the larger iPhone 7 Plus sticks to the 5.5-inch diagonal size. Resolution has remained unchanged, with 750x1334 for the former (326ppi) and 1080x1920 (401ppi) for the latter. However, the new display panels are 25% brighter now, peaking at 625 nits. In addition, they feature improved color reproduction, with wider color gamut. Both come with 3D Touch functionality, of course.

Performance: meet the Apple A10 Fusion


The iPhone 7 and iPhone 7 Plus are pretty on the outside and powerful on the inside. Both are powered by a new, quad-core chip named A10 Fusion – a solution built to be powerful, yet efficient. Two of its cores handle intensive tasks, while the other pair takes care of lighter loads by using 5 times less energy. Meanwhile, an Apple-designed controller decides which core handles what applications. For example, editing RAW images in Adobe Lightroom would take advantage of the A10 Fusion's high-performance cores, while the power-efficient pair would run when you just want to open your email. 

The benefits of Apple's A10 Fusion chip should be noticeable. It delivers up to 40% more computational power and up to 50% faster graphics compared to the A9, all while consuming less power overall. 


As far as memory options go, the new iPhones will come in three configurations – with 32, 128, and 256GB of built-in, non-expandable storage. Worth noting is that the Jet Black model will come with 128 or 256 gigs only. Meanwhile, the iPhone 6s and 6s Plus from last year will get a storage upgrade. They'll be available with either 32 or 128GB of storage, with 16-gig models being made a thing of the past. Finally!

A refined camera experience


There's no doubt that a great smartphone requires a great camera. Both the iPhone 7 and iPhone 7 Plus have that requirement covered – they come with a refined, 12MP shooter featuring optical image stabilization and wider, F1.8 aperture. Low-light performance should get a serious boost as a result, since the camera will be able to absorb much more light and to set slower shutter speeds. Besides, the new TrueTone flash now features 4 LEDs to deliver 50% greater illumination. Color reproduction is expected to be improved by a next-generation digital signal processor. Meanwhile, the front-facing camera has been given a welcome upgrade to 7MP of resolution.


However, the coolest camera feature comes only with the iPhone 7 Plus. Apple has blessed its larger iPhone with a dual camera setup. While one of the main cameras works normally, as it does in the iPhone 7, the second shooter is equipped with a telephoto lens for 2x optical zoom. That means you'll be able to get closer to subjects without sacrificing quality. And if you want to zoom in further, Apple boasts that it has improved its digital zooming algorithms. 


But that's not all. The iPhone 7 Plus is going to get a beautiful bokeh feature, made possible by the powerful DSP inside it. In plain words, this effect adds blur to the background of your shot, which is ideal for creating dramatic portraits.

Bye, 3.5mm jack! Hello, stereo speakers!


Just as rumored, the iPhone 7 and iPhone 7 Plus don't have a standard, 3.5-millimeter headphone jack. Instead, the latest generation of EarPod headphones connect over the lightning connector. Now, there's no need to panic. First of all, Apple will provide a Lightning to 3.5-mm adapter in the box with every iPhone 7 and 7 Plus. And secondly, removing the jack frees up precious room inside the phone itself where other components can be fitted.

But you know what's cool? For the first time in history, we have iPhones with stereo speakers, producing rich, dynamic sound. The two are advertised to be twice as loud compared to the iPhone 6s.


Battery life


Now here's something Apple is admittedly proud of. The new iPhones promise to deliver the best battery life of every iPhone that has ever launched. On average, the iPhone 7 Plus lasts an hour longer than its predecessor, while the iPhone 7 should deliver 2 extra hours of use compared to the iPhone 6s. There's no word on whether the physical capacity of the battery has been boosted, but we're pretty sure that the aforementioned hardware improvements play their role.


Price and release date


So, when can you get one? The iPhone 7 and iPhone 7 Plus will go on pre-order this Friday, September 9, in 28 major markets: Australia, Austria, Belgium, Canada, China, Denmark, Finland, France, Germany, Hong Kong, Ireland, Italy, Japan, Luxemburg, Mexico, Netherlands, New Zealand, Norway, Portugal, Puerto Rico, Singapore, Spain, Sweden, Switzerland, Taiwan, UAE, the United Kingdom and the United States.

The two iPhone models are scheduled to ship on September 16, and that should be when they'll be in stock at Apple stores. A week later, the phones will be released in Andorra, Bahrain, Bosnia & Herzegovina, Bulgaria, Croatia, Cyprus, Czech Republic, Estonia, Greece, Greenland, Guernsey, Hungary, Iceland, Isle of Man, Jersey, Kosovo, Kuwait, Latvia, Liechtenstein, Lithuania, Maldives, Malta, Monaco, Poland, Qatar, Romania, Russia, Saudi Arabia, Slovakia and Slovenia.

Pricing starts at the expected $649 for the iPhone 7. That's for the model with 32GB of storage, mind you. Meanwhile, the larger iPhone 7 Plus will cost you $769 and above. Each higher storage tier will cost you $100 extra.


More iPhone 7 content:



Related phones

iPhone 7
  • Display 4.7" 750 x 1334 pixels
  • Camera 12 MP / 7 MP front
  • Processor Apple A10 Fusion, Quad-core, 2340 MHz
  • Storage 256 GB
  • Battery 1960 mAh(14h 3G talk time)
iPhone 7 Plus
  • Display 5.5" 1080 x 1920 pixels
  • Camera 12 MP / 7 MP front
  • Processor Apple A10 Fusion, Quad-core, 2340 MHz
  • Storage 256 GB
  • Battery 2900 mAh(21h 3G talk time)

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125 Comments

1. yourmom

Posts: 82; Member since: Feb 21, 2015

Much innovation indeed, glossy back, dual cameras

8. Switch00

Posts: 536; Member since: Sep 04, 2013

Even better battery, you forgot it?

20. neela_akaash

Posts: 1239; Member since: Aug 05, 2014

But still bezelacious...

67. Mxyzptlk unregistered

Omg my body is ready m

98. Plasticsh1t

Posts: 3100; Member since: Sep 01, 2014

To get rekt

103. darkkjedii

Posts: 30964; Member since: Feb 05, 2011

You ready Mxy?

109. BobbyDigital

Posts: 2124; Member since: May 29, 2014

Keep your perverted fantasies to yourself please.

148. loccoc402

Posts: 33; Member since: Nov 07, 2013

Let's see how iphone 7 camera perform. Greathttps://www.youtube.com/watch?v=axZ7Ax-62KQ

21. Switch00

Posts: 536; Member since: Sep 04, 2013

Is this guy gonna immitate jobs until his death or is he gonna offer something new? Jesus, even these presentations feel like watching the very same evening news every day...

9. trojan_horse

Posts: 5868; Member since: May 06, 2016

The jet black sounds cool, though. Besides, the true innovation is being reserved for the iPhone 8, because it would mark the iPhone's 10th anniversary.

23. Switch00

Posts: 536; Member since: Sep 04, 2013

Breaking news... Superjet black comming to S8.

25. jadjr

Posts: 32; Member since: Apr 16, 2014

Lol samsung already has a deep black glossy finish on its new flagships try again moron

73. Switch00

Posts: 536; Member since: Sep 04, 2013

Trying again in line with command of masterbuffoon... Breaking news. Samsung renaming its Black glossy finish to inovative Superjet Black.

123. holycroc30

Posts: 3; Member since: Sep 06, 2016

Refridgerators, Computers, Cell phones, Software in general......everyone copies each other. Apple and Samsung have been doing so back n forth since the beginning.......OLD NEWS!!!!! If I could have 2 phones at the same time I'd have both because both companies do certain things well. I have a windows pc and an Imac, I like both!! Marketing people for all these companies, cell phones or beer or cars etc, get paid a fortune to word all this s**t just right.......

74. Switch00

Posts: 536; Member since: Sep 04, 2013

Trying again in line with command of masterbuffoon... Breaking news. Samsung renaming its Black glossy finish to inovative Superjet Black.

114. drunkenjay

Posts: 1657; Member since: Feb 11, 2013

dude...just shut up

26. neela_akaash

Posts: 1239; Member since: Aug 05, 2014

That Jet Black looks like Xiaomi Mi5 Pro (Ceramic)...

27. Clars123

Posts: 1078; Member since: Mar 16, 2015

Ermm.. Black note 7 on black metal frame..try again

124. DaveElliott

Posts: 147; Member since: Sep 20, 2012

I think officially they call it burnt black.

28. hateftotti

Posts: 225; Member since: May 03, 2011

They have nailed it again ! They have just changed the name and removed Audio Jack !!!

43. sarcastic_nerd unregistered

You obviously didn't watch the presentation. This is the first device that excited me this much since the galaxy S6/edge launch event, and the only innovative device this year. Still waiting for the new nexii though. It's just sad to see Samsung losing their shine.

78. Finalflash

Posts: 4063; Member since: Jul 23, 2013

Dude I don't know what you're smoking but you gotta start shipping that stuff cause it is a goldmine waiting to happen.

104. sarcastic_nerd unregistered

It seems like the best phone at everything right now, and I've never owned an iPhone. This iPhone seems that good because android manufacturers really are starting to suck with their spec wars, and pretty bad specs at that. I'm not going to buy iPhone 7. I'm happy with my oneplus 3. But this is the best phone today, and nothing even comes close. I can argue with you and do a detailed discussion, but feeling sleepy now. Oh, and can I get your shipping address?

118. j2001m

Posts: 3061; Member since: Apr 28, 2014

This is what happens if you buy a oneplus crap, try an edge s7 and that oversized iphome will look cheap

128. sarcastic_nerd unregistered

Never in my life I'll get a Samsung again. After S6 edge, I'm done with touchwiz. And oneplus 3 > s7 since it's faster and has better software and camera.

89. JC557

Posts: 1918; Member since: Dec 07, 2011

Apple has delivered what I wanted: improved speakers, better camera (well still TBD), water resistence and darker colors. Now I'll wait for the reviews to see if they were successful in the execution of such features. The zoom abilities of the 7Plus sound interesting but I don't think it's a must have.

119. j2001m

Posts: 3061; Member since: Apr 28, 2014

Nope,mtheynnot improved speakers, if you make the speaker ip67 they go down the pan like the s7 over the s6, so they have added a 2nd speaker to cover that up

122. JC557

Posts: 1918; Member since: Dec 07, 2011

We'll see, Xperia phones came close to the HTC Boomsound and were waterproof. I hope the claims that the speakers being louder than the previous iphone holds true. Actually from what it seemed during the presentation the new iPhone has a similar config to the HTC 10 unless the top of the device has speaker grills... Then that would be pretty damn ugly

101. chelsfc2108

Posts: 9; Member since: Aug 29, 2016

I'm smoking the same thing as you right now XD

110. BobbyDigital

Posts: 2124; Member since: May 29, 2014

Most innovative?? Bwahahahahahahahahahahahaha!!

* Some comments have been hidden, because they don't meet the discussions rules.

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