Angry Birds maker Rovio to replace CEO


The company behind the all-encompassing Angry Birds franchise, Rovio, is making some changes at the top of the pyramid in the wake of flat revenues and a serious drop in profits.

Unlike other one-hit wonder games, Angry Birds is its own social movement, with near ubiquitous brand recognition, and a very healthy merchandising operation.  However, Rovio has made some questionable moves with Angry Birds the games, and the free-to-play model (on some platforms), slew of in-app purchase options, and glut of obtrusive ads, may be taking their toll.

So, when the need arises to instill new confidence in a company, changes are made, and when a change is made at the top, you know a company wants to get some wind in its sails. The Finland based Rovio is passing the reins from Mikael Hed to current Chief Commercial Officer, Pekka Rantala.

The two are presenting the changeover as a friendly transition, and that is probably true since Rantala will not fully hold the position until January 1, 2015. Hed will remain on Rovio’s board and will lead Rovio’s animation shop where the company is making a big push into entertainment. There will be a full length Angry Birds feature film out in 2016.

source: TechCrunch

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4 Comments

1. Jinto

Posts: 436; Member since: Jan 15, 2014

WHatever

2. camera531

Posts: 346; Member since: Jun 30, 2012

It's time they became Happy Birds. Too much anger right now.

3. 0xFFFF

Posts: 3806; Member since: Apr 16, 2014

I think they need to take the anger to the next level. I hear Steve Ballmer is available...

4. farzad_funny

Posts: 54; Member since: Feb 26, 2014

Do they still make Angry Birds? :)))

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