Angry Birds profits drop 50%, can we finally forget it exists?

Angry Birds profits drop 50%, can we finally forget it exists?
Not many games can capture the public attention like Angry Birds did. There are plenty of flash-in-the-pan games that disappear as quickly as they gained popularity, like Flappy Bird, FarmVille, Temple Run, and others. But, not many games can cross into the territory of a cultural phenomenon like Angry Birds, which grew beyond games and into a slew of merchandising tie-ins.

It may be about time that we can stop pretending that we still care about Angry Birds though, because Rovio seems to be on the decline. In a recently filed financial report, Rovio has revealed that its revenue basically stayed the same between 2012 and 2013, but profits have fallen by 50%. Merch is still doing its share, only down 2% year-on-year, so it is the games that are the issue. Given that revenue is flat, it could just be that Rovio is spent more on production for recent games like Angry Birds Go! or Angry Birds Epic, but it also could be that users are not happy with the switch to the free-to-play model. 

Angry Birds games had always made money simply by charging for the game itself, and maybe a couple in-app purchases to help get past more difficult stages. But, the move to a freemium model has caused backlash by users who have seen Rovio's implementation of the model as one of the more blatant cash grabs, and something that severely takes away from the games. Interestingly, Rovio did not include monthly player numbers in this year's financial statement, which would seem to indicate that the number also dropped significantly. 

This isn't necessarily the end for Rovio, because it does still have the merchandising, and it still has a feature film of Angry Birds in the works. But, the company obviously needs to figure out how to fix its games, or else the end may not be too far off. 

source: PandoDaily

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22 Comments

1. fzacek

Posts: 2486; Member since: Jan 26, 2014

I really liked their Angry Piggies game.

13. Doakie

Posts: 2478; Member since: May 06, 2009

I'm still enjoying their Angry Birds GO game. Pretty fun racing game. Reminds me a lot of Mario Kart from the olden days.

20. wolfsaviorzx unregistered

Too bad it had a 100 dollar microtransaction in the game. I think they would do better making their games 100% ad supported but with no scams to rip off kids.

15. microsoftnokiawin

Posts: 1268; Member since: Mar 30, 2012

i really want an angry piggies sequel ! :( or more levels

2. itsdeepak4u2000

Posts: 3718; Member since: Nov 03, 2012

This game was interesting in the beginning but after some levels or crossing all free levels it bored me.

3. StraightEdgeNexus

Posts: 3689; Member since: Feb 14, 2014

There are still some adults playing sick games like candy crush saga.

4. androiphone20

Posts: 1654; Member since: Jul 10, 2013

Yup, the birds were angry before. It's hard to imagine they can stay angry after so long.

5. kzat82

Posts: 27; Member since: Dec 26, 2013

I definitely haven't played Angry Birds in years. Never even tried some of the newer ones (Star Wars, etc).

6. Sauce unregistered

The original was the best. Simple and fun. Now there's all this hoopla and shenanigans involved. Not attractive anymore.

7. garyII

Posts: 160; Member since: Feb 26, 2014

same here...they should have create a new game that impresses all users once again instead of continuing the glorious era of angry bird...

8. livyatan

Posts: 867; Member since: Jun 19, 2013

Bad Piggies is by far their best game and Rovio should invest and build in that direction instead of this. Angry Birds theme parks? That's a perfect recipe for their suicide. Btw, PA..you should make a story about Supercell, another Finnish studio that became far more successful than Rovio could ever dream of. Clash of Clans and Hay Day are bringing them millions of revenue every day, and their new game Boom Beach is also becoming a hit. Good illustration of game's popularity is a teen with a YouTube channel "playclashofclans"- he has over 650 000 subscribers. But even crazier news is that the company is worth billions (currently over 3 BILLION dollars), judging by the Softbank investment last year.

9. PermanentHiatus

Posts: 267; Member since: Jun 22, 2012

Can we finally forget it exists? The same way a lot of people don't even know phonearena.com exists?

10. StraightEdgeNexus

Posts: 3689; Member since: Feb 14, 2014

LMFAO!!!

14. Reeyawn

Posts: 66; Member since: Apr 21, 2013

Hahaha

11. kanagadeepan

Posts: 1277; Member since: Jan 24, 2012

I have bought all paid version (ad FREE) of Rovio games even though I am using rooted phone and have Ad Free installed. But Too many in-app purchases req in their last few games (and forcing the same to some old games too) made me to avoid playing this game for last one year... Hope the Rovio devs will try to understand us at least now...

12. express77 unregistered

Was unique when released. Now people are done with it. Bring something unique and great.

16. microsoftnokiawin

Posts: 1268; Member since: Mar 30, 2012

tbh i believe that angry birds has sentimental value as it came with the beginning of the smart phone to me anyway !

17. CX3NT3_713

Posts: 2363; Member since: Apr 18, 2011

Yeaaa.. Please. too many angry bird games

18. jroc74

Posts: 6023; Member since: Dec 30, 2010

Cant believe it isnt as popular anymore. Seems like Rovio needs to find another genre to be a hit in. Expand their catalog.

19. good2great

Posts: 1042; Member since: Feb 22, 2012

they still havent resolved the cloud gaming system that allows you to keep your progress between devices or platforms.

21. jroc74

Posts: 6023; Member since: Dec 30, 2010

Well...that is a big issue. They are gonna have to do a login type system then. HR Battle 3D uses Com2US login, King games use Facebook, etc.

22. antifanboy14

Posts: 68; Member since: Nov 26, 2012

it was fun while it lasted. i am not a avid mobile game player, but i really enjoyed playing angry birds. so, yeah i guess i am one of those people that forgot it exists.

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