Angry Birds profits drop 50%, can we finally forget it exists?
posted by Michael H. / Apr 29, 2014, 12:19 AM
play model.It may be about time that we can stop pretending that we still care about Angry Birds though, because Rovio seems to be on the decline. In a recently filed financial report, Rovio has revealed that its revenue basically stayed the same between 2012 and 2013, but profits have fallen by 50%. Merch is still doing its share, only down 2% year-on-year, so it is the games that are the issue. Given that revenue is flat, it could just be that Rovio is spent more on production for recent games like Angry Birds Go! or Angry Birds Epic, but it also could be that users are not happy with the switch to the free-to-
Angry Birds games had always made money simply by charging for the game itself, and maybe a couple in-app purchases to help get past more difficult stages. But, the move to a freemium model has caused backlash by users who have seen Rovio's implementation of the model as one of the more blatant cash grabs, and something that severely takes away from the games. Interestingly, Rovio did not include monthly player numbers in this year's financial statement, which would seem to indicate that the number also dropped significantly.
This isn't necessarily the end for Rovio, because it does still have the merchandising, and it still has a feature film of Angry Birds in the works. But, the company obviously needs to figure out how to fix its games, or else the end may not be too far off.
Posts: 2486; Member since: Jan 26, 2014
I really liked their Angry Piggies game.
posted on Apr 29, 2014, 12:22 AM 3
Posts: 2478; Member since: May 06, 2009
I'm still enjoying their Angry Birds GO game. Pretty fun racing game. Reminds me a lot of Mario Kart from the olden days.
posted on Apr 29, 2014, 4:04 AM 3
Posts: 27; Member since: Dec 26, 2013
I definitely haven't played Angry Birds in years. Never even tried some of the newer ones (Star Wars, etc).
posted on Apr 29, 2014, 12:41 AM 3
Posts: 867; Member since: Jun 19, 2013
Bad Piggies is by far their best game and Rovio should invest and build in that direction instead of this. Angry Birds theme parks? That's a perfect recipe for their suicide. Btw, PA..you should make a story about Supercell, another Finnish studio that became far more successful than Rovio could ever dream of. Clash of Clans and Hay Day are bringing them millions of revenue every day, and their new game Boom Beach is also becoming a hit. Good illustration of game's popularity is a teen with a YouTube channel "playclashofclans"- he has over 650 000 subscribers. But even crazier news is that the company is worth billions (currently over 3 BILLION dollars), judging by the Softbank investment last year.
posted on Apr 29, 2014, 1:31 AM 1
Posts: 267; Member since: Jun 22, 2012
Can we finally forget it exists? The same way a lot of people don't even know phonearena.com exists?
posted on Apr 29, 2014, 2:10 AM 3
Posts: 1222; Member since: Jan 24, 2012
I have bought all paid version (ad FREE) of Rovio games even though I am using rooted phone and have Ad Free installed. But Too many in-app purchases req in their last few games (and forcing the same to some old games too) made me to avoid playing this game for last one year... Hope the Rovio devs will try to understand us at least now...
posted on Apr 29, 2014, 2:32 AM 0
Posts: 1042; Member since: Feb 22, 2012
they still havent resolved the cloud gaming system that allows you to keep your progress between devices or platforms.
posted on Apr 29, 2014, 7:36 AM 1
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