$50 price cut spurs 250% jump in Apple Watch purchases; who is buying the Apple iPhone SE?

$50 price cut spurs 250% jump in Apple Watch purchases; who is buying the Apple iPhone SE?
Back on March 21st, Apple held its Spring event during which it introduced the 4-inch Apple iPhone SE and the 9.7-inch Apple iPad Pro. At the same time, it introduced some new bands for the Apple Watch and cut the starting price of the timepiece's entry-level Sport model by $50. According to data compiled by Slice Intelligence, buyers responded to the lower price as average daily sales soared 250% on a month over month basis. The 38mm model is now $299 while the 42mm version is $349.

The woven nylon bands for the Apple Watch that were introduced at the event, made up 60% of Apple's first-party strap sales following its launch. What was odd was the decline in overall strap sales that took place after Apple cut the price of the Apple Watch Sport. Those purchasing extra bands for the device now average a purchase of 1.3 bands. A month ago, that figure stood at 1.6 bands per purchase.

As far as the 4-inch Apple iPhone SE, 15% of buyers came from a non Apple smartphone, while for 54% it was the first smartphone they had purchased in two-years. And sales of the 9.7-inch Apple iPad Pro are strengthening. After its first week on the market, the tablet garnered 37% of the sales generated by the 12.9-inch Apple iPad Pro after its first week of availability. Now, after a month, the 9.7-inch iPad Pro has rung up sales equivalent to 55% of the revenue brought in by the larger screened model after its first month on the shelves.

We don't expect that the iPhone SE or the 9.7-inch iPad Pro will have much of an impact on Apple's fiscal second quarter earnings report. The company will release the results for the period tomorrow, after the market closes. For the first time in history, Apple is expected to report a year-over-year decline in iPhone sales.


source: AppleInsider

Related phones

iPhone SE
  • Display 4.0" 640 x 1136 pixels
  • Camera 12 MP / 1.2 MP front
  • Processor Apple A9 APL0898, Dual-core, 1840 MHz
  • Storage 128 GB
  • Battery 1624 mAh(14h 3G talk time)
iPad Pro 9.7-inch
  • Display 9.7" 1536 x 2048 pixels
  • Camera 12 MP / 5 MP front
  • Processor Apple A9X, Dual-core, 2260 MHz
  • Storage 256 GB
  • Battery 7306 mAh

FEATURED VIDEO

26 Comments

1. zunaidahmed

Posts: 1182; Member since: Dec 24, 2011

Not really sure what to say about this, guess Apple have to many die hard fans?

2. Arch_Fiend

Posts: 3944; Member since: Oct 03, 2015

I don't understand why so many people are buying the Apple watch it's not even that good and don't get me started on that ugly unisex design, just make a watch for both genders.

3. NoToFanboys

Posts: 3231; Member since: Oct 03, 2015

You underestimate brand loyalty too much.

7. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

Because they aren't buying them. Do the math. Every iPhone for the most part had a pre-order sales milestone in that each model outsold the other on pre-order. How many days did Apple go before saying anything? Maybe a week. The Apple Watches has been on sale for over a year, how many sales numbers have Apple given? NONE! How many were sold on pre-order at first release? No one but God and Apple knows because they haven't told us squat. All.weve heard is 3rd party BS. In 15 months of sales not one single announcement. Apple out shipped everyone, and I am sure they have outsold many options, but they have refused to give nunbers. So with no announcement from Apple in almost 2 years means they are doing terrible with them. The price point was to high for a toy that did less than the original Gear 2 years ago and counting. If Apple would have sold their $50 toy for 199 or less, it would have actually sold. Sure more people could be buying them now. But 250% mean nothing. That's easily one sold per week to 3. Once we see the earnings call we will see revenue is down which means they aren't selling as many as the article is trying to claim. After all, if Apple had sold just 1/3 what they ship, that would be a positive sign of good sales. If you ship 8 million and you sell 1/3, I would say that's worth bragging about. They aren't selling like this article is claiming. It's just uneducated guesses with no hard facts.

12. Unordinary unregistered

They aren't buying them? $6,000,000,000 in APPLE WATCH sales only isn't selling????.LMFAO. Rolex pushed 4.5 billion only. Good try though.

13. NoToFanboys

Posts: 3231; Member since: Oct 03, 2015

Leave the sad troll alone :(

16. Unordinary unregistered

Sorry:(

25. MotoFoner

Posts: 34; Member since: May 11, 2015

$6,000,000.00 in APPLE WATCH sales FIFY

26. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

You're really comparing Rolex where most of the watches are above $5000 to an Apple watch that costs 1/10th as much? You're more stupid than you claim I am. At least I gave a reasonable argument. You have a stupid comparison of 2 brands, who what they only have in common is selling cheap s**t for excessive costs. Remember diamonds have absolutely no value whatsoever! But why should I share facts with a fool?!

27. zunaidahmed

Posts: 1182; Member since: Dec 24, 2011

I am pretty sure Toyota's revenue is way higher than Lamborghini, but that still doesn't prove s**t, does it?

4. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

250%? Really? How many were they selling per day before this? I mean selling one a day for example, 250% would be going from one a day to almost 3 per day. So.daying the sales rose 250% can mean anything. Until Apple gives official numbers, all these guesses mean nothing. Fit bit is the other company really selling wearable at a steady pace. I see them everywhere. No Apple Watches though.

6. nctx77

Posts: 2540; Member since: Sep 03, 2013

Where is your proof of seeking only one per day? If you want to talk about sales, Apple sold 12 to 13 million in one year and owns 61 percent of the market.

8. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

You do know what an example is right? I never said they were selling one per day, you blind none comprehending idiot. Read ehat is there and you can answer your own question you dumb phuck.

9. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

They shipped 13m, they didn't sell them all. If they did they would have been bragging about them. Oh but you go an defend that with no real number. Oh and your really counting shipped as sold? Anyone can flood the market with product. Samsung flooded the market with nearly 90M S5's which they sold 5p% in justb6 months and then the sales went to crap afterwards. I wanna know what was sold to actual.wrists, not what's sitting in retail shelves and warehouses. You have no facts Apple sold 13M watches. They simply flooded the market with more product because they have the money to build more quickly. Shipping isn't sold per typical if an BS. You have no proof you're right and you have no proof I'm wrong. I basing my Calimesa off typical Apple behavior. If Apple doesn't quickly announce nunbers it means the sales are lower than they expected. You know this already so stop acting like you're stupif. Unless it's not an act and you actually are. If you are stupid, then shut up and let the adults talk. I don't have time to argue sense with a stupid man-child.

10. nctx77

Posts: 2540; Member since: Sep 03, 2013

Bbbbbbbbbbbbbbbbbbbbuuuuuuuuuuuuubu**hurt!

11. Ninetysix

Posts: 2933; Member since: Oct 08, 2012

Show me proof that Sammy sold 45M Galaxy S5s and I will quit going to PA.

24. Ninetysix

Posts: 2933; Member since: Oct 08, 2012

TechieXP please respond broseph. Where's your proof that Sammy sold 45M Galaxy S5s in 6 months. Once you provide it, I will delete my PhoneArena account.

5. RichardYarell

Posts: 67; Member since: Mar 24, 2016

who is buying the Apple iPhone SE, PA asked, definitely the blind sheeple even the kindergarten can answer that

15. JoshN

Posts: 202; Member since: Apr 01, 2015

For the price of a Apple Watch the Blind (Sheeple) could buy : Nexus 5X Moto X Pure Edition LG G4 Samsung GALAXY A5 2016 Huawei P8 Sony XPERIA M5 ...etc...etc...etc... If only they would open there eyes so they could see the light ☺ (PS I'm an android guy case you didn't notice ;-) )

17. JoshN

Posts: 202; Member since: Apr 01, 2015

I Changed my profile pic guys ☺

18. aznhachi

Posts: 212; Member since: Apr 12, 2016

"15% of buyers came from a non Apple smartphone" whooaa

19. nebula

Posts: 1009; Member since: Feb 20, 2015

I am seriously considering buying 2 apple watches one for the left one for the the right wrist.I will have double battery life!

20. pt020

Posts: 151; Member since: Apr 08, 2014

If they give a discount it means that it sells bad,nothing more or less.

21. Kumar123 unregistered

Not me. Smartwatches are useless for me. Not going to spend money on things that are useless for me even if everyone else follow a trend.

* Some comments have been hidden, because they don't meet the discussions rules.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.