LG KU970 Shine Review

LG are one of the big players on the CDMA market in North America and Asia but not yet well established in Europe.  We have seen a lot of pressure by the Koreans in the recent years and furious attempts at conquering all continents thanks to their innovative design and solutions – very similar to Motorola with their RAZR and the fashionable series that followed.

The first to come were the lustrous Chocolates which set the pattern for a number of models of similar appearance using the features typical of the Black Label series in any form factors.  After they used all kinds of warm colors such as white, pink, lemon green and champagne, apart from black, it was time for LG to proceed to a new series of phones with specific features other than those of the Chocolates.

The Shine phones came into being. Of course, they started in Asia but soon the European models were promoted among which the original slider, its 3G version (discussed here), the candybar and clamshell versions.  The Shine series is featured by silver metal appearance and using of brushed aluminum, which not only looks good but also feels good to touch. Becoming a hit, this appearance will spread over in North America, too, thanks to VX8700, which was announced in late March at CTIA 2007.