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“The Next Big Thing” campaign lives on newest Galaxy S5 ad, overtly takes aim at iPhone

Posted: , by Maxwell R.

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“The Next Big Thing” campaign lives on newest Galaxy S5 ad, overtly takes aim at iPhone
The latest ad posted by Samsung Mobile in the US takes a rather pedestrian, if informative angle to the new Galaxy S5, and it throws a barb at the iPhone for good measure.

The full minute ad will certainly get edited for a slew of 30-second spots to get wider TV distribution, but what cannot be discounted is the clear bomb thrown at Apple’s iPhone when it comes time to talk about the camera. 

Normally, we would not take any note over such a claim as the Samsung Galaxy S5 has a fine camera.  However, we have been catching wind about some folks’ S5’s cameras going on the fritz after a few days of operation and no immediate remedy in sight. The issue with the camera seems to be affecting Verizon customers the most.  For now at least, it looks like the only option is to get a replacement under warranty, though a software fix should hopefully solve the problem.

That issue aside, in our review of the Samsung Galaxy S5, we had high praise for the camera. The 16MP sensor is augmented by a host of innovative features courtesy of Samsung. In the ad, Samsung makes a point that the Galaxy S5 camera takes photos with “twice the resolution of the iPhone.”

Samsung has always been a tough competitor to Apple, and the company’s effective marketing often mocks the iPhone faithful. While the camera barb is funny, its timing is going to find frustration with those contending with a “Warning: Camera Failed” issue on their device.

It is also the first time we can think of where the Galaxy S5’s competitor is actually called-out by name. Granted, the call-out would have a bit more sting with a typical Samsung mockery ad, but you never know what the marketing gurus are cooking up next.

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posted on 25 Apr 2014, 18:30 26

1. darkkjedii (Posts: 22038; Member since: 05 Feb 2011)


I like it, I think it's smart clever, classy. Good job Samsung.

posted on 25 Apr 2014, 18:36 13

4. RORYREVOLUTION (Posts: 3109; Member since: 12 Jan 2010)


Agreed, Samsung is amazing at marketing.

posted on 25 Apr 2014, 21:17 6

27. networkdood (Posts: 6330; Member since: 31 Mar 2010)


Yeah, it seems pretty good - Samsung is good at pointing out what they can do, over what someone else cannot do...I am looking forward to the Note 4...

posted on 26 Apr 2014, 04:49

50. Nevada (Posts: 13; Member since: 09 Feb 2013)


And what is that Samsung can do what others can't? They copy everything from other manufacturers that's what they can do the best, nothing else. 4K? They're not the first and only, IP certification? Don't be stupid! Heartrate monitor? What a bullsh.t! Fingerprint scan? Or what?

posted on 26 Apr 2014, 08:02 7

54. Astoni (Posts: 649; Member since: 28 Sep 2013)


Butthurt much?.

Tbh i don't give a sh*t if a company copies a diffrent one if its a good feature :p. I'd much rather have a perfect phone with every good feature copied than a phone that can't do all the thing i want cause they don't copy..

posted on 26 Apr 2014, 08:06 4

55. The13thKing (banned) (Posts: 849; Member since: 26 Feb 2014)


life is hard mr butthurt. watch the ad again please.

posted on 26 Apr 2014, 11:22

57. jroc74 (Posts: 6015; Member since: 30 Dec 2010)


You do realize if companies didnt try to use, copy features other companies did first.....it would be a very boring world...with maybe only a few companies worth buying from.

I dont wanna live in that world....I hope you dont too.

posted on 26 Apr 2014, 12:26 1

61. Ashoaib (Posts: 3229; Member since: 15 Nov 2013)


Why cant others copy and make such a great phone? bcoz the fact is that they can't do that, they cant do anything except saying that samsung copy from everyone.. thats all what they can say and thats all what some butthurt or buttkicked can say

posted on 27 Apr 2014, 01:50

67. RORYREVOLUTION (Posts: 3109; Member since: 12 Jan 2010)


I have never seen a more butt hurt comment in my life. UMADBRO?!

posted on 25 Apr 2014, 18:34 10

2. NokiaFTW (Posts: 2072; Member since: 24 Oct 2012)


When Samsung does it, reaction - Oh what a great ad! Samsung rocks! Samsung rule in marketing!

When Nokia/MS do it, reaction - Nokia sucks! MS sucks! Greedy company! Arrogant company!
*sigh*

posted on 25 Apr 2014, 18:37 1

5. darkkjedii (Posts: 22038; Member since: 05 Feb 2011)


That's true.

posted on 25 Apr 2014, 18:39 6

6. D79_D79_ (Posts: 38; Member since: 19 Feb 2014)


Go Samsung!

posted on 25 Apr 2014, 18:49 14

7. willard12 (Posts: 1721; Member since: 04 Jul 2012)


Microsoft Surface ads were good. Their phone ads were hypocritical. "Can you please move your ginormous phone?" 4 months later, the Nokia 1520 phablet. Side by side comparisons are better than the attempts at comedy.

posted on 25 Apr 2014, 19:45 12

15. RORYREVOLUTION (Posts: 3109; Member since: 12 Jan 2010)


Agreed, that's what I have always disliked about Microsoft/Nokia ads. They bash the competition for something and then go and do it themselves.

I will say though, Nokia does have amazing camera's on their high end devices, I just wish they would make a real effort in Android and get out of Microsoft's behind.

posted on 26 Apr 2014, 04:40

49. nlbates66 (Posts: 328; Member since: 15 Aug 2012)


They never bashed competition for screen size, said comments in their ads came the "apple" side, they were making fun of the fight itself, rather than each company.

posted on 25 Apr 2014, 18:59 10

8. wilsong17 (unregistered)


nobody care about nokia

if you nokia fan only talk about camera

do you actually think people or the consumers only buy a a stupid phone for a dam camera you must be smoking

posted on 25 Apr 2014, 19:36 4

12. akki20892 (Posts: 3901; Member since: 04 Feb 2013)


Nobody care about Nokia, then what I'm here for.

posted on 25 Apr 2014, 19:52 1

17. maccess (Posts: 742; Member since: 16 Jan 2013)


You're here becoz you care anything about samsung.. am i wrong??

posted on 26 Apr 2014, 08:14 1

56. The13thKing (banned) (Posts: 849; Member since: 26 Feb 2014)


I'd rather spend money on a basic DSLR which is better than the most advanced nokia camera and buy a midrange Samsung device while paying a little more than I would have payed on a 1020 .. I get android, features and tons of goodies. That's what I hear people talking about.

posted on 25 Apr 2014, 22:11 2

36. The-Sailor-Man (banned) (Posts: 1095; Member since: 25 Mar 2014)


Well ppl do care about the camera too. Ang S5 camera is great too.
But I agree, ppl care not ONLY about camera, when buy smartphone. And S5 is there for that,
(there are great dedicated cameras out there)

posted on 25 Apr 2014, 19:16

10. PBXtech (Posts: 1032; Member since: 21 Oct 2013)


It's not healthy to take these things personally, you should work on that.

posted on 25 Apr 2014, 19:38 2

14. akki20892 (Posts: 3901; Member since: 04 Feb 2013)


One answer: sammy's fans.

posted on 25 Apr 2014, 20:58 4

24. Topcat488 (Posts: 1396; Member since: 29 Sep 2012)


This isn't about "Nokia" so stop trolling. O.o Samsung makes great phones and has great commercials, aaaaannnnnnddd great after sales support... You mad? O.o

posted on 25 Apr 2014, 22:15

38. The-Sailor-Man (banned) (Posts: 1095; Member since: 25 Mar 2014)


Great phones, and great sales- YES
But I don't see anything so special in this ad(or others)

posted on 25 Apr 2014, 21:17 1

28. networkdood (Posts: 6330; Member since: 31 Mar 2010)


MS just does it in a way that is very inaccurate...

posted on 25 Apr 2014, 21:53 3

30. The-Sailor-Man (banned) (Posts: 1095; Member since: 25 Mar 2014)


They say "Oh what a great ad", because they wanna suggest that NOT the great S5 features and specs sell so good , but the Samsung marketing.

All the tech sites was attacking S5 and predcting FLOP, and now they need exuse about their iBSs, when S5 is selling great.

posted on 25 Apr 2014, 22:14

37. RORYREVOLUTION (Posts: 3109; Member since: 12 Jan 2010)


Very true, that always seems to be the case. The SGS4 still sold extremely well, despite it not doing as good as the SGS3. So many people said the same thing about the SGS5 and yet it's doing very well already. I keep hearing how the SGS5 has one of the best displays, performance, camera, and battery life they have ever used in reviews and yet there are still some who question why it is selling so well.

posted on 26 Apr 2014, 23:48

66. g2a5b0e (Posts: 3725; Member since: 08 Jun 2012)


Incorrect. The S4 didn't live up to Samsung's sales expectations, which were unrealistic to begin with. It sold better than the S3.

posted on 25 Apr 2014, 22:21 3

39. shuaibhere (Posts: 1986; Member since: 07 Jul 2012)


The difference between samsung and nokia is samsung shows what their phone has over others...
nokia trolls or bashes simply!!.

posted on 26 Apr 2014, 03:15

48. XperiaFanZone (Posts: 2146; Member since: 21 Sep 2012)


Just shows something about the users here.

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