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Survey shows that 19% are interested in buying an Apple iWatch

Posted: , by Alan F.

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Survey shows that 19% are interested in buying an Apple iWatch
As you probably know by now, Apple is supposedly working on a smartwatch that has been dubbed the "iWatch" by the media. With 100 engineers in Cupertino allegedly working on such a device, ChangeWave Research surveyed 1,713 people in North America to gauge how much demand there might be for such a product. The data shows that 5% of those asked are "very likely" to purchase an Apple iWatch for themselves or someone else while 14% are "somewhat likely" to buy such a device.

These numbers bode well for the speculated device. Back in January 2010, prior to the unveiling of the Apple iPad, a survey from ChangeWave Research showed 4% of those asked were "very likely" to purchase a hypothetical Apple tablet while 14% were "somewhat likely" to make such a purchase. Considering the amazing success of the Apple iPad afterward, the fact that the survey showed similar numbers for an Apple iWatch has to make Apple feel pretty confident that the device will receive a warm reception if it is launched.

5% of those surveyed are very likely to purchase an Apple iWatch

5% of those surveyed are very likely to purchase an Apple iWatch

The main reason to buy an Apple iWatch, according to 18% of those "likely buyers," is loyalty to Apple. These are the people who buy devices made by the Cupertino based company because they trust the Apple name. 16% of "likely buyers" said that the convenience of owning a smartwatch is the reason for purchasing the iWatch. 14% want an Apple iWatch because it is "cool" while 11% said that they were interested in how the device would interact with other Apple products.

Since the speculation started about an Apple smartwatch, other tech giants like Samsung, LG, Google and Microsoft have acknowledged that they are working on such a device.

"Apple's track record of delivering ultra-convenient, easy to use products with a perceived ‘cool factor’ is driving pre-release demand for the rumored Apple 'iWatch. While an 'iWatch' doesn't yet exist – and if it ever does it will have to live up to super high expectations – it has the potential to be another huge success for the Cupertino, Calif., manufacturer."-Andy Golub, 451 Research's ChangeWave service. "

source: AppleInsider

The Apple iPad scored similar numbers in a January 2010 survey

The Apple iPad scored similar numbers in a January 2010 survey


12 Comments
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posted on 19 Apr 2013, 09:14 2

1. tech2 (Posts: 2015; Member since: 26 Oct 2012)


1713 people surveyed. Seriously ?!?!?!

PA, would have done a survey and would have got more participants !

posted on 19 Apr 2013, 09:16 11

2. rupeshwar (Posts: 5; Member since: 08 Aug 2012)


81% are not interested in buying an Apple iWatch.

posted on 19 Apr 2013, 09:17 6

3. xperiaDROID (limited) (Posts: 5399; Member since: 08 Mar 2013)


I'm not interested in buying an Apple iWatch! :)

posted on 19 Apr 2013, 09:24 5

5. gmracer1 (Posts: 646; Member since: 28 Dec 2012)


I should start a petition on Change.org to see if we can get Apple to go away!

posted on 19 Apr 2013, 09:24 3

4. gmracer1 (Posts: 646; Member since: 28 Dec 2012)


18% of the 19% are interested only because of the name/hype/marketing/whateveryouwannacallit

posted on 19 Apr 2013, 09:58 1

6. avin007 (Posts: 139; Member since: 28 Feb 2013)


Wow such surprising data......may be the same guys hv been voting through 2006 to 2013.....jst a conclusion from the stats!!

posted on 19 Apr 2013, 11:17 1

7. chocolaking (Posts: 438; Member since: 22 May 2012)


I would love to buy the iwatch for sure

posted on 19 Apr 2013, 11:23 2

8. PhoneArenaUser (Posts: 5478; Member since: 05 Aug 2011)


I'm not interested!

posted on 19 Apr 2013, 17:33 1

9. daddysbeenabadgirl (Posts: 157; Member since: 26 Jul 2012)


I'm going to pick up Google Glasses to watch porn and the iWatch so siri can keep track of my best recorded times.

posted on 19 Apr 2013, 22:59

11. lyndon420 (Posts: 1731; Member since: 11 Jul 2012)


Not sure you really need all that for a good rub session. Google Glass should be all you need. Imagine the 'point of view' videos...just need smell o' vision now for the stank lol.

posted on 19 Apr 2013, 19:11

10. darkkjedii (Posts: 10969; Member since: 05 Feb 2011)


I have to see it first and play with, but I do love watches.

posted on 20 Apr 2013, 14:27

12. DeathR34PER (Posts: 18; Member since: 05 Dec 2012)


I'm wondering what kind of ideas or features it might be for the iWatch if people were to change their ideas to get it really. I'm just saying...

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