These numbers bode well for the speculated device. Back in January 2010, prior to the unveiling of the Apple iPad, a survey from ChangeWave Research showed 4% of those asked were "very likely" to purchase a hypothetical Apple tablet while 14% were "somewhat likely" to make such a purchase. Considering the amazing success of the Apple iPad afterward, the fact that the survey showed similar numbers for an Apple iWatch has to make Apple feel pretty confident that the device will receive a warm reception if it is launched.
loyalty to Apple. These are the people who buy devices made by the Cupertino based company because they trust the Apple name. 16% of "likely buyers" said that the convenience of owning a smartwatch is the reason for purchasing the iWatch. 14% want an Apple iWatch because it is "cool" while 11% said that they were interested in how the device would interact with other Apple products.
Since the speculation started about an Apple smartwatch, other tech giants like Samsung, LG, Google and Microsoft have acknowledged that they are working on such a device.
The Apple iPad scored similar numbers in a January 2010 survey