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Steve Ballmer confirms Microsoft's intentions to produce more hardware

Posted: , by Ray S.

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Steve Ballmer confirms Microsoft's intentions to produce more hardware
Love it or hate it, it looks like Microsoft is firmly convinced that hardware is a field where it just has to be. Speaking at a tech event in California yesterday, Microsoft's CEO has once again hinted that his company is continuing to explore all kinds of available options to join the hardware game. Understandably worried about the reactions of their partners, the CEO has said that although Microsoft is definitely going into hardware, it believes that it is its partners will be controlling the major part of the Windows ecosystem.

Here's what Microsoft's chief said:

Do I anticipate that partners of ours will build the lion's share of all Windows devices over the next five years? The answer is, absolutely. With that said, it is absolutely clear that there is an innovation opportunity on the scene between hardware and software and that is a scene that must not go unexploited at all by Microsoft.


There you have it - yet another confirmation that Microsoft is looking to build more hardware. The company that brought you Windows has just recently launched its Windows RT-based Surface tablet, with a more powerful, Windows 8 Pro-running version expected soon. It's still too early to say if these devices are a market success for Microsoft, but at least they might serve as a reference for their hardware partners, which Microsoft hopes to inspire to build better Windows products in the future.

So the question is - what kind of device should we expect from Microsoft next? This is still beyond anyone's knowledge (anyone that's not in Microsoft, that is), although there have been some recent rumors of a Surface phone being in the works. But while we can think of a lot of reasons why that would be the next logical step in Microsoft's portfolio, we can't deny the fact that we lack any substantial evidence of such a device right now.

via: Microsoft-news

7 Comments
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posted on 15 Nov 2012, 08:07 1

1. TROLL (banned) (Posts: 4851; Member since: 13 Apr 2012)


i hate it....! "Epic Fail"

posted on 15 Nov 2012, 08:16 1

2. Angkor (Posts: 108; Member since: 05 Jul 2012)


All hardware are "Made in CHINA" most American will be unemployed by American companies making products oversea.

posted on 15 Nov 2012, 14:56

7. i_hate_my_life (banned) (Posts: 24; Member since: 17 Dec 2010)


so what?

posted on 15 Nov 2012, 08:17

3. asseek (Posts: 164; Member since: 12 Sep 2012)


" Understandably worried about the reactions of their partners, the CEO has said that although Microsoft is definitely going into hardware, it believes that it is its partners will be controlling the major part of the Windows ecosystem. "

does this mean that Microsoft will collaborate with Nokia, HTC, and Samsung to make new hardwares (Surface Phone for example)? Like Google for their Nexus line

English is my second language :)

posted on 15 Nov 2012, 10:31 1

4. MorePhonesThanNeeded (Posts: 625; Member since: 23 Oct 2011)


Lol, only so many crazy ideas can Ballmer come up with and push forward all the while not making any returns before the shareholders get upset and start wanting results in their favor and then all this will change.

posted on 15 Nov 2012, 11:24 1

5. 7thspaceman (Posts: 1098; Member since: 14 Feb 2011)


like I said before Most big businesses that have stores online or otherwise have their own brand name products to sell to the Public. generally they sell them at a cheaper price than competitors do. Microsoft is doing it right because once a person buys software they keep using on their computers for years at a time. So it is wise for Microsoft to have a little side thing going. Yoo Microsoft we need a Microsoft store here in Philadelphia PA preferably some where in Center city or University City a division of Philadelphia where the University of Pennsylvania Campus is..

posted on 15 Nov 2012, 12:39 1

6. Jyakotu (Posts: 821; Member since: 12 Dec 2008)


Microsoft does make some hardware already, like keyboards and mice. It was only a matter of time because they wanted to expand.

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