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Sony's underwater Xperia Aquatech Store will be the first of its kind to sell smartphones and tablets

Posted: , by Florin T.

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Sony's underwater Xperia Aquatech Store will be the first of its kind to sell smartphones and tablets

Sony was the first to launch high-end smartphones and tablets that were water-resistant, starting with the Xperia Z and Xperia Tablet Z from early 2013. The company’s latest Xperia flagships - Z3, Z3 Compact, and Z3 Tablet Compact - pushed things further by offering the highest waterproof rating (IP 68) among similar products. Basically, high-end Xperias have become synonymous with water-resistance. That’s why Sony is getting ready to open what looks to be the first underwater store to sell smartphones and tablets.

According to Arabian Gazette and The National, Sony recently announced that the store - which is located off the coast of Dubai (the most famous city in the United Arab Emirates) - is called Xperia Aquatech Store. It will open on December 3, allowing select Sony customers and members of the press to check out Sony products four meter below the sea surface. At the moment, there aren’t too man details about the store, but it’s said that trained divers will be ready to escort guests - who should “be able to stand on the seabed and breathe perfectly normally” while inside the store. 

“We have taken the bold step of creating The World’s First Xperia Aquatech Store, which will offer a number of our customers and guests an exhilarating and unforgettable experience, once again highlighting Xperia’s passion for innovation in the smartphone market,” said Rüediger Odenbach, Vice President of Sony Mobile Middle East and Africa.

It’s not clear if the image seen above is a real one, or just a mock up used for promotional purposes. Anyway, we’ll find out more about this intriguing underwater Xperia store in December.


21 Comments
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posted on 27 Oct 2014, 17:56 1

1. Tacokillah (Posts: 20; Member since: 21 Oct 2014)


Cool! Although I hope they don't pollute the ocean. Lol

posted on 27 Oct 2014, 18:23 11

2. gigaraga (Posts: 1454; Member since: 29 Mar 2013)


That is pretty awesome. Good job Sony for thinking of an unique way to promote the waterproofing.

posted on 27 Oct 2014, 18:30 2

3. Sauce2 (banned) (Posts: 199; Member since: 21 Oct 2014)


+1 on that dude

posted on 28 Oct 2014, 01:28 2

13. marcski07 (Posts: 598; Member since: 25 Apr 2014)


one word "Japanese". these Japs, I like the way they think outside of the box, they are weird and cool.

posted on 28 Oct 2014, 03:42 1

18. Odiin (Posts: 340; Member since: 23 Apr 2013)


+1, Well said.

posted on 27 Oct 2014, 18:50 4

4. mawhob2222 (Posts: 219; Member since: 22 Mar 2014)


Good job

I'm from Saudi Arabia, and I have xperia Z3, Z2 and galaxy note3

Waiting.... For xperia z4

posted on 27 Oct 2014, 20:23

7. gagakiller (banned) (Posts: 176; Member since: 08 Oct 2014)


Nobody asked you where you are from.
Stupid comments are irritating

posted on 27 Oct 2014, 20:31 13

9. james1 (Posts: 97; Member since: 16 Mar 2013)


Nobody asked you to reply. He's just given background info on smartphones in the Middle East. You on the other hand were just being ignorant. Troll somewhere else..

posted on 28 Oct 2014, 00:51

12. ram64GB (Posts: 18; Member since: 22 Oct 2014)


Hes a jerk. :P

posted on 28 Oct 2014, 01:50

16. mawhob2222 (Posts: 219; Member since: 22 Mar 2014)


Thanks (gagakiller)

posted on 27 Oct 2014, 19:41

5. pwnarena (Posts: 1129; Member since: 15 Feb 2013)


water seems to be an ominous element for sony.

posted on 27 Oct 2014, 20:08

6. j3ss323 (Posts: 12; Member since: 11 Aug 2014)


Took my z3 to the beach and water somehow got in :/ .. it was a really bad Xperiance

posted on 27 Oct 2014, 20:30

8. bugsbunny00 (Posts: 1989; Member since: 07 Jun 2013)


is it ok to use XPERIA'S z series in salt water? anyone?

posted on 27 Oct 2014, 20:51

10. oister85 (Posts: 473; Member since: 27 Apr 2012)


No.... is not ok" just fresh water.

posted on 28 Oct 2014, 01:37 2

15. neela_akaash (Posts: 1110; Member since: 05 Aug 2014)


Yes you can. Just make sure the flaps are perfectly closed. I have used the z2 alot in salt water as well as fresh water. Works flawless.

You can also receive calls if you are able to talk underwater.....

posted on 28 Oct 2014, 02:40

17. bugsbunny00 (Posts: 1989; Member since: 07 Jun 2013)


o really? did you talked under water using your Z2?

posted on 28 Oct 2014, 04:14 2

19. neela_akaash (Posts: 1110; Member since: 05 Aug 2014)


No. Bcoz i am not a mermaid......

posted on 28 Oct 2014, 05:02

21. romeo1 (Posts: 705; Member since: 06 Jan 2012)


Yes you can do it but salt water can damage de sealant used to make it water proof. So if you use it in salt water you should wash it off with clean water afterwards

posted on 28 Oct 2014, 00:01 2

11. ArtSim98 (Posts: 3535; Member since: 21 Dec 2012)


Yes. They say it's not recommended but in reality you just have to clean it with fresh water afterwards.

posted on 28 Oct 2014, 01:31 2

14. marcski07 (Posts: 598; Member since: 25 Apr 2014)


it's ok, but not recommended, cause salt water can corrode metals faster, so if you want to take a plunge together with your xperia, you should rinse it with fresh water thoroughly afterwards... or your headphone jack will be the first to get damaged. :)

posted on 28 Oct 2014, 04:54

20. bur60 (Posts: 831; Member since: 07 Jul 2014)


Yea it is possible, I did it this summer, 5 days in a row and suddenly water came inside the flaps and the screen died hehe

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