It seems like Sony wants to steal a bit of Sammy's thunder, as it has also sent out invitations for a press event on the same date. The invitation simply says “You are invited to the IFA 2014 Sony press conference and exclusive booth unveiling”, and, how thoughtful of Sony, the event is set to start at 4:15pm local time. The invitation further hints at the products to be announced at the event with a collage of product pictures.
The images show already existing devices, however, it is speculated that they depict the product lines in which we are to expect new arrivals. One such could be Sony's first 4K resolution, curved TV, which has been known to have a planned debut at this year's IFA. A picture of a smart lens suggests a new possible addition to the QX series, and the presence of an Xperia phone on two of the images is most probably a nod towards Xperia Z3 and Z3 Compact's announcement.
The speaker-like objects to the farthest right have us perplexed. If you have any guesses – share them in the comments.