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Sony, Lenovo, Huawei and ZTE to launch MediaTek-based quad-core phones soon: are the cheap 1080p devices coming?

Posted: , by Victor H.

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Sony, Lenovo, Huawei and ZTE to launch MediaTek-based quad-core phones soon: are the cheap 1080p devices coming?
MediaTek’s quad-core MT6589 chip is behind the boom in cheap 1080p smartphones in China, and its popularity is only about to grow as big name manufacturers like Sony, Lenovo, Huawei and ZTE are all expected to launch devices with the MediaTek chip. Overall, the chip maker has partnered with 20 manufacturers, all expected to roll out devices with its silicon in March to April. To help its popularity, MediaTek is expected to slash the price of the chip by 10% from April.

The quad-core MT6589 might not be among the most powerful ones out there, but it delivers a very solid performance for an extremely low price that allows Chinese manufacturers like Umi to deliver 1080p 5-inch phones with an IPS screen for a price of around $200 or less. That is the off contract price, nearly three times less than what known manufacturers charge for their 1080p smartphones.

With Sony, Lenovo, Huawei and ZTE on board, though, that might be a huge opportunity for Taiwanese chip maker MediaTek to start rivalling the bigger chip makers like Qualcomm and Samsung.

source: DigiTimes

16 Comments
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posted on 22 Mar 2013, 04:19 25

1. joesseth (Posts: 57; Member since: 18 Dec 2012)


As an honest consumer, I don't like the sound of "Cheap", use "more affordable" instead.

posted on 22 Mar 2013, 05:07 2

3. ardent1 (Posts: 1999; Member since: 16 Apr 2011)


You say "more affordable", I say "cheap".

posted on 22 Mar 2013, 09:07 2

10. mafiaprinc3 (Posts: 357; Member since: 07 May 2012)


googd point because alot of these high end phone aren't worth the price with all the problems with build quality and phone dying radomly.

posted on 24 Mar 2013, 05:16 1

16. ubuntu (Posts: 40; Member since: 11 Jan 2013)


true haha!

posted on 22 Mar 2013, 04:42 11

2. BitterTruth (unregistered)


Appreciated!
Thanks for caring about those who can't afford high end phones

posted on 22 Mar 2013, 07:21 4

6. xperiaDROID (banned) (Posts: 5629; Member since: 08 Mar 2013)


I agree! Thanks to Sony, Lenovo, Huawei and ZTE, I hope their smartphones will become a big hit!

posted on 22 Mar 2013, 07:51 2

7. MrKoles (Posts: 330; Member since: 20 Jan 2013)


Sony isn´t cheap...

posted on 22 Mar 2013, 07:59 5

8. xperiaDROID (banned) (Posts: 5629; Member since: 08 Mar 2013)


Of course I know, I didn't even say Sony is cheap, I only said thanks to them for making affordable smartphones. Geez....

posted on 22 Mar 2013, 09:14 2

11. mafiaprinc3 (Posts: 357; Member since: 07 May 2012)


did u even read his comment man. geeez

posted on 22 Mar 2013, 05:41 4

4. Bozzor (Posts: 145; Member since: 02 May 2012)


With 3D gaming, this CPU would have a heart attack, but really, if all someone does with a 1080p phone is basic websurfing, videos, music and apps such as newsreaders, location software and social media, then this chip is pretty much fine...and with stellar battery life.

posted on 23 Mar 2013, 09:33

15. SamuraiCER (Posts: 3; Member since: 19 Dec 2012)


Not really, the PowerVR gpu on this chip isn't too much of a slouch

posted on 22 Mar 2013, 06:24 5

5. istitch (Posts: 171; Member since: 19 Mar 2013)


That's a right move for Sony to not place their products high as apple

posted on 22 Mar 2013, 08:07 3

9. ktime (Posts: 7; Member since: 11 Dec 2012)


In another word, they provide CHOICE where apple is none

posted on 22 Mar 2013, 11:06 2

12. Sangeet (Posts: 232; Member since: 21 Apr 2012)


India is rocking with MediaTek Chipsets, i am loving it, now everyone here can get a quad core phone with a HD Screen for $200. Thanks to companies like Micromax and others..

posted on 22 Mar 2013, 19:00 1

14. rusticguy (Posts: 2828; Member since: 11 Aug 2012)


Micromax Karbon et al have 40% of market share i guess. Mciromax should increase builtin storage to 16gb as bare min.

posted on 22 Mar 2013, 18:58

13. Fruitpoop (Posts: 34; Member since: 27 Dec 2012)


Still a better resolution than the iPhone 5.

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