Samsung responds to Apple News with UPDAY, its own human-curated news app for Galaxy devices
Earlier today, Samsung announced plans to build a news delivery app for its Galaxy smartphones and tablets. The upcoming news app, which will only be available for Samsung's own devices, will fuse content curated by human editors with content conjured by algorithms.
Called UPDAY, the aggregated news content platform will be built in collaboration with Axel Springer, one of Europe's largest digital publishers. At the moment, it's not clear if the company behind publications such as Die Welt, Bild and Fakt will provide exclusive content for UPDAY, or if Alex Springer will only provide the curation of the news.
Samsung's decision to partner up with a big digital publisher from Europe is not coincidental. The official press release co-signed by the two companies reveals that UPDAY will be aimed at Samsung Galaxy device owners in Europe, at least for the time being.
Samsung's UPDAY will bring together "need-to-know" content curated by local editors with "want-to-know" content brought up by algorithms based on the user's individual interests. We have yet to test out how these two sources will be balanced out, but all signs are pointing thatt UPDAY is a direct response to Apple News, the human-curated news app announced by the Cupertino tech giant earlier this year.
An early beta is now being rolled out in Germany and Poland, European countries where Axel Springer reaches its peak popularity. The two companies say that the full launch of the mobile news platform will arrive in early 2016, which is also when the service will roll out to more markets across Europe.
Samsung's UPDAY will bring together "need-to-know" content curated by local editors with "want-to-know" content brought up by algorithms based on the user's individual interests. We have yet to test out how these two sources will be balanced out, but all signs are pointing thatt UPDAY is a direct response to Apple News, the human-curated news app announced by the Cupertino tech giant earlier this year.
source: Alex Springer
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