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Research firm head says Samsung needs to step it up, as its users are upgrading to other Androids

Posted: , by Daniel P.

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Research firm head says Samsung needs to step it up, as its users are upgrading to other Androids
Paul Moore, the global director at Kantar Worldpanel ComTech, research analysts, has commented on the current state of affairs for Android, and especially for Samsung. He mentioned in an interview that Android is running amok in Europe, grabbing 70.4% of the marketshare, while in the US Apple's expanded distribution with T-Mobile, for example, as well as the aggressive Windows Phone marketing, have kept Google's mobile OS barely growing last year, though it still keeps the majority with 52% of the market.

The other trend his researchers noticed is that Samsung is losing its appeal in Android's European stronghold - while about half of European smartphones sold are still Samsung devices, brand loyalty is less than Apple's, for example, which commands merely 17.8% of the EU market.

Not only that, but on its own Android turf Samsung seems to be no longer leaps and bounds before other manufacturers. HTC came out with the excellent One handset, and Sony issued the waterproof Xperia Z, to which Samsung just now launched the S4 Active for a head-to-head. As a result, Sony is up and coming in the UK, for instance, and a lot of users are switching when their time for upgrade comes, says Paul Moore:

The flagship Xperia Z has driven Sony’s growth in Britain by successfully appealing to Samsung customers. Some 38% of Xperia’s users are ex-Samsung owners, the majority of whom have upgraded from the Galaxy S2.

Samsung now finds itself in a position where, after two years of relentless growth, it must focus on keeping its existing base of customers loyal if it is to maintain its success. As it stands, Samsung has the second highest loyalty rate in Britain (59%), but this falls well short of Apple (79%). With the competition dramatically upping their game in terms of build quality and content innovation, Samsung will have to work hard to convince its 8.8 million customers to stick with the brand.

There have been reports that Samsung will work on of a major flagship line overhaul next year, while this one it will focus on grabbing the largest slice possible of the explosive growth in the midrange segment, and that might be one of the reasons it is losing some ground at the top-tier, as its share price already reflected.

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posted on 01 Jul 2013, 04:29 30

1. Nathan_ingx (Posts: 3009; Member since: 07 Mar 2012)


I believe the designs of the phones have a part in it.

posted on 01 Jul 2013, 04:35 9

2. CanYouSeeTheLight (Posts: 814; Member since: 05 Jul 2012)


As they mentioned the SII which in my opinion was the best phone Samsung ever made as it was ahead of everyone else in terms of RAM, CPU+GPU, the SAMOLED+ and the great 8mp camera. Samsung now doesn't have that huge advantage in terms of hardware it had on the S2 era, they now use Qualcomm processors and the competition does so too, which means the processing power advantage is merely due to a higher clockspeed compared to everyone else.

posted on 01 Jul 2013, 06:04 8

16. lovefist (unregistered)


true, I am currently using the GS2 as my 3rd samsung device and now eyeing the nexus 4 or the xperia z as my upgrade. brand loyalty for most people only blinds you of other products.
I'm glad that most phones now have at least dual cores even the low end ones. so it just comes down to design and software (except touchwiz of course, for me those extra "features" are just for show, it won't make my usage more productive, more like a hindrance for me.)

posted on 01 Jul 2013, 05:50 6

11. TechBizJP08 (Posts: 495; Member since: 25 Mar 2013)


I think IMO, its a battle of design now a days. hardware maybe be of par, or not much of an advantage. I just hope the battery for the coming 2014 improves.. :)

posted on 02 Jul 2013, 04:48

42. flipjzn (Posts: 140; Member since: 22 Jun 2012)


So, true! Fanboyism aside, we can't deny iPhone has nice designs too that appeals to certain people.
That's why they still sell a lot.
Sony's phones designs have always been sharp and elegant.
Truth is, in my opinion, without the awesome specs from Samsung phones, the designs itself wouldn't be enough to sell them compared to the likes of HTC One and Sony Xperia Z but in the end it's all about individual taste/preference.

posted on 02 Jul 2013, 08:42

44. PunyPoop (Posts: 715; Member since: 18 Jan 2013)


Samsung is starting to decline! Q-U-A-L-I-T-Y is important not QUANTITY!

posted on 01 Jul 2013, 04:35 12

3. Andrewtst (Posts: 314; Member since: 25 Jan 2009)


Design always important, stability also.

No regret jump ship from Samsung to Sony, stability wise, Samsung is nothing.

posted on 01 Jul 2013, 04:35 5

4. kaira (Posts: 26; Member since: 12 May 2013)


Its so astonishing that everyone is on Samsung case, however its not by mistake that they are on TOP... and will continue to be, until competition answers to the consumers' demands...

posted on 01 Jul 2013, 05:44 16

8. boosook (Posts: 984; Member since: 19 Nov 2012)


The problem is that what happened is exactly the opposite: Sony and HTC answered to the consumers' demand by giving them some features (water and dust resistance and elegant design for the Z, dual stereo front speakers, aluminium body, optical stabilizer in the camera for the One) that consumers were waiting for (or at least liked), while with the S4 Samsung only refined the S3, keeping the same design and adding nothing peculiar, nothing that can be regarded as a strong selling point. What's more, both Sony and HTC have a stylish user interface. Yes, the S4 is, on paper, the best of the bunch, since it is the most powerful and the lightest and smallest. But overall, the Z and One really do look as premium products and have some clear selling points, while the S4 lacks the "wow" factor and most people would not probably tell an S3 from an S4.

posted on 01 Jul 2013, 06:53 3

21. rd_nest (Posts: 768; Member since: 06 Jun 2010)


I say opposite. Sony and HTC are as good as dead. If they were good, why is Samsung selling 10x more phones?

HTC is pure junk. All big talk and no end-product. Water resistant is useless for me. I never used my phone in water, and don't need that feature even in future.

posted on 01 Jul 2013, 07:57 2

29. AshishRomea (Posts: 145; Member since: 09 Aug 2012)


may u dont know , Sony isnt der as a top tier player in China or USA . In europe , india , japan (remaining top markets) sony has has either outsold apple or giving it big competition and inching closer to Samsung. HTC looks dead for nw

posted on 01 Jul 2013, 11:11 6

32. adjou (Posts: 102; Member since: 06 Jul 2010)


What?

Most people who buys a water resistant phone dont go swim with the phone. It's just an extra insurance when the phone's dropped in toilet so something.

It's like saying you are not going to buy a car with airbags because you are a good driver and not going to crash... -_-'

Water resistant is going to be a staple in most phone in coming years. I see no reason why it is not needed.

posted on 01 Jul 2013, 12:14 1

34. Gdrye (Posts: 103; Member since: 02 Jan 2012)


Let me tell u why u are completely wrong and why I'm glad u don't run a company. #1 HTC isn't pure junk, they made so far the best phone of the year, marketing is the reason why that phone probably won't get the full attention it deserves. I bet if Samsung made the One as it is they would have sold 100 million phones by now, Samsung relied on gimmicks (sounds like HTC & LG with the 3D crap) to sell the S4. Talk about stuff u won't use the S4 is full of them. Now about water proof? Again I'm glad u don't run a business, that is a major selling point of a phone. To me dust proof does it. Look at your phone screen dust can somehow find its way between the glass and LCD tell me I'm lying and I'll shoe u a fool EVERY phone I had done it. Design will win the the future, its why apple has a firm grasp and why HTC & Sony are making a charge

posted on 01 Jul 2013, 22:10

41. heyhi (Posts: 124; Member since: 19 Feb 2013)


i agree and disagree with you..a phone is not only design, but also performance and battery life...HTC and Sony put togetther those elements...not saying they are better than Samsung....like the guy above said that he wouldnt use waterproof feature, or in my opinion i dont care about stereo speakers cause i use headphones. I like the waterproof of Sony's because i could clean it easily. Its a matter of i dont know, usability maybe? he has his needs, i have mine and you have yours. Do you see my point?

And not only design "will win the future", but performance and good hardware as well or you think that the One and Xperia Z are beautiful but slow??
Also, you say Samsung rely only on gimmicks?? They relied on hardware and features, you could say gimmicks for you, some people could use it . They fail on the design department. I dont understand, Zoe on HTC isnt gimmicky?? if its not for you, it is for me, but you know what? I dont care, because ANDROID is a gimmicky OS and thats the beauty of it. Live wallpapers arent gimmick features?? and widgets and a bunch of other stuff?? HTC made that famous Clock Widget, which is gimmicky, but nice to have and you see a lot of devs doing the same till these days, like beautiful widgets.

if there were no gimmicks, Android would be like a iOS from Apple, just a boring smartphone.
as far as i know, owners of iphones jailbreak them to be able to have gimmicks on their phones.

posted on 01 Jul 2013, 04:42 12

5. FlushGordon (unregistered)


Well I have to agree, since their last great product was the Note 2.
After the Note 2 release they became overly too complacent, releasing stale, recycled products after another....

I'm currently on a waiting game here, IF the NOTE 3 turns out to be a ''meh'' (MehXynos)...then I have No choice but to go for a Snap800 SONY or LG flagship

Yo SAMSUNG....fix your design, fix your pricing

posted on 01 Jul 2013, 06:58 2

22. rd_nest (Posts: 768; Member since: 06 Jun 2010)


You mean Crapdragon 800..

Could just barely touch a 1.6Ghz A15 while running at 2.2 Ghz. PowerVR Rogue will maul it in GPU like it always does.

posted on 01 Jul 2013, 07:28 4

27. CanYouSeeTheLight (Posts: 814; Member since: 05 Jul 2012)


So the highest performing SOC right now is crap? Open your eyes.

posted on 01 Jul 2013, 10:15

31. justsayit (Posts: 200; Member since: 09 May 2013)


then it will be heat and hungry phone...
we need a greater battery life, not high speed in open apps with 0.00001 sec (maybe) , but is smooth when scrooling page between page, no lag on simple apps, that enough,
if wan better, pls better in graphics

posted on 01 Jul 2013, 04:54 1

6. Berzerk000 (Posts: 4000; Member since: 26 Jun 2011)


Just as some have stated above me, now that Samsung doesn't have the major lead in technology and software like they did a year or two ago, people are judging which phone they want on looks and useful features, which the GS4 is surprisingly lacking. The GS4 has a lot of features, but USEFUL features that work well and that people will use every day are pretty low in number, and the GS4 isn't all that pretty compared to the One and Xperia Z, though it is more compact than both.

Multi-window, Air View, and the many different camera modes are really the only practical additions Samsung made to the GS4 that might entice users. Many of the different eye/air gestures aren't that useful, and the Dual Camera mode is just awkward.

Samsung isn't bringing their best to the table. Hopefully the Note III will bring some actually useful features that will make their way to the GS4; as well as a new design that will attract more eyes

posted on 01 Jul 2013, 05:50 6

12. Klamba92 (Posts: 195; Member since: 25 Jun 2012)


Yh I agree, although the galaxy s4 is still one of the best handsets of 2013. The gimmicky features however are really taking a toll on the smooth lag free interface. On top of taking valuable storage. I also think the s4 variants are confusing people and diluting the experience of a flagship as new S4 is being introduced every week or so.

posted on 01 Jul 2013, 06:26

19. Berzerk000 (Posts: 4000; Member since: 26 Jun 2011)


Of course it is one of the best, I never said it wasn't, I'm just saying Samsung isn't far ahead of the competition like it was about 2 years ago, it's a tight race this year and Samsung needs to bring their best, but they haven't so far.

There are WAY to many versions of the GS4.

Galaxy S4 - Exynos version, Snapdragon version, LTE-Advanced version
Galaxy S4 Mini
Galaxy S4 Zoom
Galaxy S4 Active
Galaxy S4 Google Edition

posted on 01 Jul 2013, 05:35

7. ianbbaa (Posts: 196; Member since: 20 Mar 2013)


I am not wondering this - if S2 got such a rubbish JB update as original NOTE 1 n-7000 got - i would happily to switch to other brand ...i do not have S2, but specswyse, note 1 is the same device just bigger screen...and official JB from samsung is very bad for this device and is even worse phone now as my wifes galaxy s3 mini which should be half the power on CPU side, ram graphics the same.
S2 - Note1 and others are dead for samsung, probably they release bad software so people buy newer samsung model...hohoho...togari might be it

posted on 01 Jul 2013, 05:49 2

10. DONUT (Posts: 307; Member since: 27 Jun 2013)


my Note 1, which i was told was the "best phone" many times, is utter sh*t. just after 3 weeks of buying it, i had to send it for repair. after repairs, it worked well for a few weeks and everything started to cock up again. I sent it for repair over and over and over, i basically bled my warranty dry. i nvr liked Samsung devices, but i thought i'd give the Note a try since a lot of ppl were praising it and needless to say, it did not impress me one bit. Samsung refused to give me a new set and when i had to send the phone for repairs, they did not even provide a replacement phone. When the JB update came out, i thought maybe finally the phone would function decently (like lag less), but no. it kept crashing, lagging, hanging and the darn battery drained like Rihanna drinking booze. Just 1 week after crossing the 1 year mark, that ratchet phone died. It couldnt even turn on and i contacted Samsung for help but they refused to do anything because my warranty was over. Samsung has THE WORST customer support

posted on 01 Jul 2013, 05:46

9. romeoc1984 (Posts: 22; Member since: 12 Sep 2012)


Great job Apple for having the best brand loyalty! There is definitely something you are doing right!

posted on 01 Jul 2013, 06:03 2

15. fanboy1974 (Posts: 1195; Member since: 12 Nov 2011)


They have the best brand loyalty because their the sole provider of iOS and one iPhone; you have no choice but to pick from Apple. Samsung became the face of Android because all other Android devices sucked. Now that better Android devices exist Samsung is taking a hit which is good in my book. One Android OEM should not be the face of Android. It's time for Motorola, HTC, LG and Sony to step up their game and they have done that in 2013.
If you had 5 kids do you want 1 to be rich and the others to be poor? Or do you want all five to equally make it in life?

posted on 01 Jul 2013, 05:51 6

13. fanboy1974 (Posts: 1195; Member since: 12 Nov 2011)


Wait a second! I'm locked into Android not Samsung. Just because I bought a Note 2 does not make me Samsung's biotch. I do have the freedom to jump from Samsung to HTC to Motorola whenever I want and I have done that since being with Android for the past 4 years. My loyalty lies with Android. The face of Android should not be one OEM. The power of Android is selection.
It's not like Samsung deflectors are jumping into Apple's lap; their picking other Android phones.

posted on 01 Jul 2013, 13:47

38. Leo_MC (Posts: 513; Member since: 02 Dec 2011)


On the other hand, I bought an HTC - that hapened to have Android - because I knew HTC is making good phones; bad mistake: HTC was ok, Android wasn't.
I switched to Samsung; now both Android and OEM are bad...
Maybe I should try Nexus but I see no valid reason I shouldn't upgrade to Windows or iOS.

posted on 01 Jul 2013, 05:57 1

14. DONUT (Posts: 307; Member since: 27 Jun 2013)


Samsung should just give it up. They are a horrible and over hyped company and have THE WORST fan boys ever. im so glad that they are starting to decline, they do not deserve the top position. i always wanted Sony or LG to be on top. im glad Sony is making in roads and LG kinda is too. As long as Sony continues doing what its doing now, and do it better, i can see them on top in the near future. LG has the potential but they need to stop with the Samsung copying, they have proven that they can come up with sexy looking devices (eg. Optimus G, Nexus 4) but they continue to churn out Samsung copies (Optimus G Pro). LG also needs to cut down on its plastic use and they need to get their phones to the markets faster. Releasing phones region by region isn't going to cut it and they need to wake up ASAP. The Optimus F7 has the potential to be a big hit but the phone has such a limited release right now and its really pathetic. LG is basically digging their own grave if they keep this up. However i wish their G2 the best, i hope it gets the success and attention it so deserves.

posted on 01 Jul 2013, 06:12 1

17. sats.mine2k4 (banned) (Posts: 208; Member since: 10 Aug 2012)


In other words Sammy people r saying 'You make great devices and put them in cheap plastic with un-innovative designs'...

posted on 01 Jul 2013, 06:12 4

18. pyradark (Posts: 767; Member since: 10 Jun 2012)


Sony Wins in Europe, see whats the point of bloatware if you can only use it just to impress.
sammy need to change the design make it more premium, same as sammy notebook then theyre back with a Wow, but they need to pass with Sony Wow on every phone

posted on 01 Jul 2013, 06:41 4

20. anirudhshirsat97 (Posts: 386; Member since: 24 May 2011)


I'm an S 2 owner and i will upgrade to an HTC or Sony or heck even an iPhone. Im tired of this cheap plastic feeling in my hand.

posted on 01 Jul 2013, 06:59

23. speckledapple (Posts: 879; Member since: 29 Sep 2011)


I think Samsung should bunker down and refocus the design aspect of its device. It has come out with more S4 devices this year than I thought possible for any company. They should cut through all those models and keep it simple

posted on 01 Jul 2013, 07:09

24. darkkjedii (Posts: 11063; Member since: 05 Feb 2011)


Uh ohhhhh Sammy's faithful are currently causing civil unrest in several cities across the globe. Reports are coming in that apple stores are being egged, and little green robots are being deployed...stay tuned for more breaking news as this story develops.

posted on 01 Jul 2013, 07:19

25. Sondae (Posts: 187; Member since: 02 Jan 2013)


Sony sure is getting back on the game in making android phone. I sure hope samsung make a good design and quality of there phone.

posted on 01 Jul 2013, 07:23

26. Mr.Mr.Upgrade (Posts: 425; Member since: 30 Aug 2011)


Nexus nexus and only nexus for me

posted on 01 Jul 2013, 07:45

28. Eonnaydra (Posts: 204; Member since: 23 Oct 2012)


It's all about design and stability and Samsung didn't do it well.
For example,I've bought 1 year ago a Nexus 7 because on paper the specs were very good and it had a good price.
But now,after having alot of problems with it:building problems with the display,alot of lag because of the cheap memory which get worse by time I will never buy another nexus product.I am really looking forward in buying the second generation of iPad Mini,because I've seen how smooth it is and how well-designed is.
This is so Android. "Look, I got better specs, I must be much faster". Real life tests, anyone?
HTC and Sony have done a great great job with their latest flagships especially with the design,not like Samsung which made a plastic 600 Euros product.

posted on 01 Jul 2013, 08:21

30. CanYouSeeTheLight (Posts: 814; Member since: 05 Jul 2012)


That is ASUS fault, the other Nexus devices are very smooth, even the Galaxy Nexus is smooth by today's standards. Don't avoid Nexus because of that bad experience with ASUS.

posted on 01 Jul 2013, 11:25

33. xtremesv (Posts: 208; Member since: 21 Oct 2011)


Again, how many of you would use a HTC One or Xperia Z without a case? How many of you would use a case not made of plastic? Looks means nothing unless you really show it. People buying Xperia Z after owning a SAMOLED device, well, good luck with that washed-out screen.

posted on 01 Jul 2013, 12:32 1

36. TMach (Posts: 352; Member since: 29 Dec 2011)


I would more likely use the Xperia Z without a case than the S4 which quite frankly feels fragile. As for the washed out screen, I am betting you have never viewed a film on it, the only weakness admittedly is the viewing angle thing but as I watch stuff on my phone head on, absolutely not an issue for me. The viewing angle issue having been sorted with Triluminous display on the Z Ultra means my next phone will be the Sony i1. At the moment I am loving my HTC One and Nexus 4.

posted on 01 Jul 2013, 12:34 1

37. TMach (Posts: 352; Member since: 29 Dec 2011)


Oh by the way, I have also used the Xperia Z over an extended period so I know first hand.

posted on 03 Jul 2013, 20:57

45. xtremesv (Posts: 208; Member since: 21 Oct 2011)


Have you ever used a SAMOLED device for an "extended period", probably no, that's why Xperia Z display may suffice. My point is simple actually, what matters about a smarphone hardware is the quality of the display not the material of its back.

posted on 01 Jul 2013, 12:25

35. TMach (Posts: 352; Member since: 29 Dec 2011)


Getting to the top is one thing staying there is another matter altogether and this is where the little details matter. Customer care, for example, my experience of Samsung would score them a zero and after the hairline cracks issue and clear lack of QC on the S3, not going there again. I have excellent experiences of dealing with HTC and Sony so that is a plus. Poor build quality, boring design, trotting out the same stale product is never a good plan. It is the little details that keeps Apple at the top and no matter what anyone says, personally, I find IOS the height of boredom, you can't fault Apple on those little details. Customer Care is king if you want to keep your fan base and Samsung clearly needs to learn the lesson. Carve yourself a unique selling point get to the top and then fight like hell to keep them, don't treat them like morons, Sammy.

posted on 01 Jul 2013, 14:37

39. dome888 (Posts: 51; Member since: 10 Oct 2012)


Samsung needs to step up their after sales support. Warranty service is crap.

posted on 01 Jul 2013, 21:27

40. ljruble (Posts: 16; Member since: 07 Dec 2010)


Considering the s4 will break from simply carrying it in your pocket and they tell you that you physically damaged the phone that way and they won't cover it under the warranty, they deserve to lose market share.

posted on 02 Jul 2013, 05:07

43. itsdeepak4u2000 (Posts: 2599; Member since: 03 Nov 2012)


OEMs needs to be loyal to the customers.

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