Kantar: Android sizzles in Europe, BlackBerry cools in the U.S.

The Kantar WorldPanel market share results for April are in and show that Android was sizzling hot in Europe for the month. Ranging from a pick up of 18.8 percentage points year-over-year in Italy to a 6.2pp gain in Germany, Android controlled the European 5 region (Germany, Great Britain, Italy, Spain and France), with a 69.6% share of the smartphone market. In Spain, Android had a remarkable 92.8% share for April. In the European 5 region, iOS slipped 1.8 percentage points to come away with an 18.4% slice of the smartphone pie.

In the U.S., iOS closed the gap a little on Android. In April, the latter had 51.7% of the stateside smartphone market which was up from the 50.3% registered last year. But that gain of 1.4pp was surpassed by the 2.3 percentage point gain made by iOS, which still trails Android in the U.S. with a 41.4% share. Whether it was due to the switch to BlackBerry 10 or for some other reason, the Canadian OEM had a very poor April in the states losing 4.7 percentage points to own a rather small .7% share of the market. Windows Phone, which trailed BlackBerry last year in the U.S., surged ahead with a gain of 1.8pp to control 5.6%.

The same action was spotted in Europe and in various other countries where BlackBerry dropped sharply and Windows Phone picked up market share. For example, in those five European countries mentioned above, BlackBerry's slice of the smartphone pie dropped 4.6pp to 2.5% Microsoft's Windows Phone was gathering up those leaving BlackBerry. During April, Windows Phone tacked on 3 full percentage points in the European 5 region to control 6.7% of the market.


source: WMPoweruser