Nokia Lumia 1020 41-megapixel camera to deliver 'punchy' colors
Update: Nokia's Damian Dinning now clarified that colors won't be 'overblown,' but 'punchy while remaining realistic.' That obviously seems contradictory, but Dinning claims that it is an 'important difference that takes years of experience to both first understand and then be able to implement.'
Unlike the Nokia 808 PureView and its approach to capture colors that are perfectly true to life even when they appear on the cold side, the Lumia 1020 is boosting the color intensity. The reason for that are studies conducted by Nokia showing that the majority of people prefer more vivid colors.
If you are wondering why the change, it seems that former Nokia imaging head Damian Dinning preferred an approach with more natural colors while Juha Alakarhu and the other optical engineers now responsible for Nokia cameras have slightly different preferences.
“The majority of people do prefer boosted colours. A much smaller group prefer pure/natural colours. Whilst we had a huge amount of positive feedback to this approach amongst a more involved user group, from a numbers perspective and considering the wider target use group punchy colours for products such as 920/925/1020 seem more appropriate according to ongoing studies,” Dinning commented on Twitter.
Those studies have shown that people tend to remember colors differently depending on the conditions. In a bright sunny day, people looking at a rose tend to remember its red color more vivid than in reality. This study and the morals of it went into making the 1020. Interesting stuff, isn’t it? What do you prefer, perfectly natural colors or slightly boosted ones?
source: PureView Club
1. mi55u (unregistered)
NOTHING INTERESTING HERE TO AMAZED...
2. WHoyton1 (Posts: 1619; Member since: 21 Feb 2013)
Then why did you click on the article...oh that's right you wanted to be first to comment....
20. sri_tech (Posts: 188; Member since: 21 May 2013)
He wanted to be first to troll.
In the other article he was praising the Samsung and criticizing phonearena for rating on Galaxy.
He might be one of those paid Samsung shills.
17. PunyPoop (Posts: 714; Member since: 18 Jan 2013)
"Those studies have shown that people tend to remember colors differently depending on the conditions. In a bright sunny day, people looking at a rose tend to remember its red color more vivid than in reality. This study and the morals of it went into making the 1020."
I think SONY has this a long time ago? I mean the concept of vivid colors.
41. cam-whore (Posts: 164; Member since: 21 Feb 2013)
is that a mobile company? and is it even around still?
30. pwnarena (Posts: 840; Member since: 15 Feb 2013)
but you're forgetting that the xperia camera's failed to deliver quality shots.
sony's dedicated cameras are definitely topnotch but what they put on their smartphones are beaten by other flagships.
34. PunyPoop (Posts: 714; Member since: 18 Jan 2013)
I'm not talking about the camera, I'm talking about the idea of making the color more vivid.
35. -box- (Posts: 3744; Member since: 04 Jan 2012)
That isn't a new idea. Film (you remember film, right? Or was that before your time?) companies have been doing that for decades.
3. _Bone_ (Posts: 2106; Member since: 29 Oct 2012)
Haha, good luck Nokia. Not only the samples show surprisingly high noise reduction and loss of details compared to the 808, now the PureView is turning into ColorView on a $700 device that sports otherwise mid-range specs and a battery that has to be the joke of the year. I'm not even being a hater here, I wanted Nokia to do this one right for the purists, but it seems the Exmor RS remains this year's best camera sensor, the real PureView. Have high hopes for the Sony Honami, but I might just get the 808 if Sony messes it up like the Z.
5. mi55u (unregistered)
AGREE! SAMSUNG IS WAY BETTER
27. Nathan_ingx (Posts: 2999; Member since: 07 Mar 2012)
In respect to his reply on your comment.
39. haseebzahid (Posts: 1812; Member since: 22 Feb 2012)
teling us about company whos ZOOM failed before launch
26. shikroi (Posts: 182; Member since: 24 Sep 2012)
Exactly. This Juha guy seems to have redone everything his way, and is pretty cocky about changing anything or admitting anything. Everyone except him can see the 808 takes better pics, but he won't admit it.
4. boosook (Posts: 932; Member since: 19 Nov 2012)
The solution would be very very simple: provide a Natural and a Vivid mode, enable the Vivid mode by default and let advanced users choose the Natural mode. One of the reasons why the iphone is the king among photographers is its good rendition of colors, both on the picture itself and on the screen. Anyone who wants to challenge the King must satisfy photographers first. Nokia should have conducted their survey among photographers, not among common users, because common users are not even able to appreciate the photographic capabilities of the 1020 and are not the primary target of the phone. Win the heart of photographers first, then they will spread the word that the phone is good for photography. That's what Apple did. This is a big failure for Nokia's marketing.
6. alterecho (Posts: 1072; Member since: 23 Feb 2012)
Exactly what i was thinking. But i have slight feeling that Microsoft had a role to play with it, considering Windows Phone head was brandishing the 1020, even before it was released. I'm not sure though. Just a doubt i have, since Juha was present since the conception of Pureview 808 (he's one of the brains behind it), and blaming him seems off.
25. shikroi (Posts: 182; Member since: 24 Sep 2012)
Thank you. +1020
I don't know why they didn't do it like the 808 where you could adjust the sharpness, saturation and contrast. Not everyone likes over-saturated pictures, I know I don't. The worst think about this Juha guy, is that even though people complain to him about the colors and grain in the photos, he gives some cocky responses. I miss dinning.
28. icyrock1 (Posts: 303; Member since: 25 Mar 2013)
True. The 1020 seems to give off saturated colors compared to the 920
It also seems to be more "granny" than the 920's pictures.
33. vincelongman (Posts: 1034; Member since: 10 Feb 2013)
Nokia's cameras have always been slightly saturated and warm temperature, which most people probably prefer.
I think that sample of the Lumia 1020 looks "granny" because its the 41mp photo. When you scale it to 5mp, there is far less granniess and noise.
If you look at gsmarena's photo comparsion tool, the 808 also looks granny at 38mp, but when scale down to 5mp looks far less granny and looks very good, and nearly as good as the DSLR 5D mark II in my opinion.
31. vincelongman (Posts: 1034; Member since: 10 Feb 2013)
Thats a really good idea. Or maybe should set their normal camera app to Vivd mode and set the Pro camera app to natural. Then the user could choose which one he likes.
Or maybe something similar to Nokia's and Samsung's OLED screen, which you can set to different mode.With Nokia's its not just modes, you can set the colour saturation and temperature yourself. It would be good if you could choose the colour temperature of the camera yourself as well as the colour saturation.
8. aelliott (Posts: 25; Member since: 01 Oct 2010)
Why can't the imaging software offer both options?
10. drdwr (Posts: 6; Member since: 22 Jul 2013)
Oh God, just use the user's date of birth to adjust settings...
If they are under 25 years old, engage "totally eff-ing unrealistic" mode:
- crank up saturation by 1000%
- bokeh the hell out of everything
- filter and frame the image so it look like it came from a Polaroid camera made 20 years before the user was born
- automatically upload to Tumblr
Can the rest of us just have a camera that takes nice pictures, please Nokia?
11. Paradox (Posts: 123; Member since: 08 Aug 2012)
This is quite sad. I hope it isn't as bad as the lumia 920 which made the grass look toxic green.
29. icyrock1 (Posts: 303; Member since: 25 Mar 2013)
I donno about making the grass look toxic, but it seems to give off much more saturated colors than the 920. It also appears to be granny-er.
15. papss (unregistered)
While I don't thing this is as bad as some feel... I will be testing mine when I get it and if its not up to snuff then it will be returned.
16. gazmatic (Posts: 558; Member since: 06 Sep 2012)
I hope this is off by default
the people that preferred the over saturated colors of the galaxy compared to the natural colors of the Lumia were Nokia haters and would say anything to try to deprecate Nokia when in Android forums they were looking for ways to tone it down
I hate being bullied by a vocal minority
I love the natural colors of Nokia phones because if I wanted to I could just edit them later with very little loss in quality
oversaturation out the box means fewer editing options where quality is not sacrificed
Nokia should stop let whiny android haters dictate how I want my Lumia
I hope this can be turned off
people prefer natural colors, some just have an inherent bias that prevents them from admitting it
36. Dastrix (Posts: 576; Member since: 23 Nov 2012)
This is actually quite an interesting move. I can easily make out the overblown and vibrant pictures taken on my Lumia 920 when compared to those taken on my friend's iPhone 5. She always says that my photos turn out better. Granted, she's probably referring to the colour boost. Even though I must admit that the iPhone 5 takes clearer and sharper photos, she has a valid argument. From a 'colour' standpoint, my Lumia 920 naturally wins. I just can't imagine how much 'punchier' them colours can get on the 1020! xD
37. jsdechavez (Posts: 701; Member since: 20 Jul 2012)
We want details like the 808 did, not punchy grainy 5MP photos. Geez, I so wanted to buy this thing but now I'm thinking of waiting for reviews and the Sony Xperia Honami.
38. DontHateOnS60 (Posts: 843; Member since: 20 Apr 2009)
Natural all the way.
Ever take a photo of a cars brake lights while they're on? It's a disaster on the 920. Why? It wants to bring the red to life.
The 808 nailed it perfectly and GAVE YOU AN OPTION for vivid colors and saturation boost if that's what you wanted. The 1020 gives you neither of them.
Yet another reason why I'm annoyed that Damian is gone...
42. cmilian (Posts: 1; Member since: 12 Aug 2013)
Vivid, non Vivid, Blame Microsoft? Blame Nokia? It does not matter what Nokia or Microsoft does it will be impossible to make everyone happy. My recommendation is for you to stop finger pointing and get the Nokia SDK, start developing Apps that meet your standards :)
yes, there as a very good API for that!