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New Google logo found in Chrome beta APK

Posted: , by Michael H.

New Google logo found in Chrome beta APK
Google has been slowly redesigning the logos for each of its products. Google had been a big fan of pseudo-3D with shadows and light reflections and such, but it has been pushing towards a flatter, more minimalist design for the past couple of years. One of the first major changes was the Chrome logo, and now Google is changing its signature logo just a bit.

New Google logo found in Chrome beta APK
And, interestingly enough, the newly redesigned Google logo was found in the latest Chrome Beta for Android update. The changes are somewhat subtle, the logo simply got flattened out and the colors have been lightened a bit. The different logo was also found on Google servers, but unfortunately, word has it that the redesign will not be replacing the current Google logo any time soon.

According to a source for The Verge, the redesign was made for the times when "the beveled logo may not display well — such as on printed banners or other corporate use cases." In fact, the redesigned logo has already been pulled from the Chrome Beta APK. So, even though we liked the redesign, it looks like it won't be replacing the current design in the near future.

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posted on 09 Sep 2013, 18:00 5

1. PhoneArenaUser (Posts: 5497; Member since: 05 Aug 2011)


Flattening trend is spreading. Looks not bad, but what so special about all this flat "design" ?

posted on 09 Sep 2013, 18:11 16

2. Commentator (Posts: 2494; Member since: 16 Aug 2011)


It represents a shift in thought from the days when 3D designs and textures were all the rage to the current minimalist norm of "simpler is better." Companies are focusing on streamlined and simple user experiences, and they want their logos to reflect this.

posted on 10 Sep 2013, 05:37

10. PhoneArenaUser (Posts: 5497; Member since: 05 Aug 2011)


Trend. Period.

posted on 09 Sep 2013, 18:26 4

3. promise7 (Posts: 476; Member since: 03 Jul 2013)


seems like everyone is going for the minimalistic, flat look (apple, microsoft, miui, and now google). it's not a bad look, but idk why so it's trending. it's seems a bit simplistic to me, a little too boring. wouldn't be suprised if the major os after kitkat changes it to all flat, minimalistic (and then all the apple herd will get outraged and say how google copied.)

i believe firefox recently changed their logo a little while back to a more minimal, flat look also.

posted on 09 Sep 2013, 19:19

4. DukeX (Posts: 327; Member since: 28 Aug 2013)


Apple:Smooth lines now smooth icons

posted on 09 Sep 2013, 19:29

5. dorianb (Posts: 426; Member since: 24 Oct 2012)


I think they had to wait on switching logos. something about Fisher Price having a patent on flat plain logos. *sigh*

http://asklogo.com/images/F/fisher%20price%20115%20logo.jpg

posted on 09 Sep 2013, 19:39

6. mas11 (Posts: 1032; Member since: 30 Mar 2012)


It's kinda disappointing to hear that Google won't be replacing the logo anytime soon. It fits in so well with the Holo UI and the simpler (but still with plenty of functionality) is better trend.

posted on 09 Sep 2013, 19:47 6

7. ProblemSolver15 (Posts: 179; Member since: 14 Jun 2010)


The old Chrome logo looked like a Pokéball. Pokéball\'s are cool.

posted on 09 Sep 2013, 22:50

8. JunkCreek (Posts: 406; Member since: 13 Jul 2012)


I\'m always using non-skin on windows xp/7. Simple and light. But on my android, I\'m using next launcher. The 3D effect is flat yet had depth feels. I like the windows like more a piece of paper floating, but for icon, I like somewhat of real look, like book opened, folded, or embossed or engraved.

posted on 09 Sep 2013, 23:16

9. bugsbunny00 (Posts: 1255; Member since: 07 Jun 2013)


i liked the old one.

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