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Motorola, Verizon to keep spending on promoting DROID brand

Posted: , by Alan F.

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Motorola, Verizon to keep spending on promoting DROID brand
The nation's largest carrier, Verizon Wireless, spent $100 million to promote the Motorola DROID, a move that paid off for both firms as Verizon customers finally had a phone that could go toe to toe with the iPhone, and the Schaumburg based manufacturer had its first hit since the RAZR. Now, both firms want to see history repeat itself. The duo has agreed for Verizon to receive some of Motorola's upcoming smartphones and promote them heavily. As we previously reported, two Android models from the manufacturer are supposed to be offered by the carrier in July. Speculation is that the devices are the Motorola DROID SHADOW with a 4.1/4.3 inch screen, and the DROID 2 with a improved QWERTY keyboard. For Motorola, keeping the success of the DROID name is important if the handset division is to be spun off as a separate entity-something that Co-CEO Sanjay Jha has wanted since joining Motorola. For Verizon, the carrier continues to get super spec'd Android models that can compete with the flagship models of other carriers. Thanks to a deal with George Lucas, Verizon owns the "Droid" name for cellphones.

Motorola DROID SHADOW Preliminary Specifications

source: WSJ

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posted on 20 Oct 2010, 01:46

1. RORYREVOLUTION (Posts: 2962; Member since: 12 Jan 2010)


Seriously I would kill for a 4.1 inch droid with a large keyboard lay out like the touch pro 2. Its a shame they only are changing the keyboard, maybe more rom and ram and a slightly faster processor.

posted on 31 May 2010, 13:21

3. vzwtechbill (Posts: 175; Member since: 16 Mar 2009)


I personally believe that there'll be more changes than just the keyboard...what would be the incentive to buy the Droid 2 otherwise? Especially with the popularity of the snapdragon processors, I think a DROID2 with same specs would = fail

posted on 31 May 2010, 16:27

4. zuno gyakusatsu (Posts: 257; Member since: 16 Mar 2010)


you wont have to kill for it. just buy one and you will be guaranteed about 15 replacements from verizon. just call them up and say you own a droid. they will call you a tool for buying one and send you another steamy turd with the motorola logo stamped on it!

posted on 31 May 2010, 17:21

6. iHateCrapple (Posts: 734; Member since: 12 Feb 2010)


You must have gotten fired from Motorola because all you do is spout sh*t about them homey... Even though they make one of VZW's hottest phones right now...

posted on 01 Jun 2010, 12:20

8. cc16177 (Posts: 312; Member since: 09 May 2010)


Judging by your name you are probably the dumbest Asian person alive.

posted on 01 Jun 2010, 16:38

9. bigredturtleman (Posts: 2; Member since: 01 Jun 2010)


YEAH WHAT YOU SAID....

posted on 31 May 2010, 12:56

2. corporateJP (Posts: 1555; Member since: 28 Nov 2009)


That's pretty cool.

posted on 31 May 2010, 16:47

5. rjt185 (Posts: 257; Member since: 11 Jun 2009)


Glad I've held off on the Incredible thus far, not that there's a choice, delays on orders and all. lol

posted on 31 May 2010, 19:04

7. Windsponge (Posts: 92; Member since: 01 Nov 2009)


I have held off too but might wait past the next few too. December should have some great things coming.

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